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Groom and Clean

Fail

The top 5 brands take 100% of clicks, so Groom and Clean is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$703K/yr137K searches / yr
90-day growth
-45.9%search demand this quarter
Competition
90%top-5 click share · 4 brands · 32 sellers

Flapen Score

Groom and Clean against its category

The dotted line is the Beauty & Personal Care average. Past it, Groom and Clean is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Groom and Clean market on Amazon at a glance

Shoppers on Amazon United States searched for Groom and Clean 137K times last year and spent an estimated $703K. All 4 brands take every click. Demand peaks in Apr–May. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 28.0% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 28.0% of those searches ended in a purchase. Searches in the last 90 days moved -45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $703K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-45.9%
Conversion, latest week
28.0%
Market size, estimated
$703Ka year
Peak month
May4.4× the quietest month
Top search term
groom and clean hair gel38K searches a year

02 · Price

A sale here is worth $18.42.

Listings sell for $18.42 on average, from $6.05 to $44.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $18.42 that is $37K to $46K a year per listing.

Average price
$18.42inside the $15 to $100 sweet spot
Price range
$6.05–$44.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
$37K–$46K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #928 within Gels. It carries 2,436 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
50%
Out of stock, average day
9.6%
Average rank
#928in Gels
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
2,436per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
97 months

Products

Top Groom and Clean products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 28%
  • Brand 34%
  • Brand 43%

Demand

Groom and Clean search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 4.4×

Search terms

Top Groom and Clean search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • groom and clean hair gel38K/yr
  • groom and clean47K/yr
  • groom and clean hair gel for men7K/yr
  • groom and clean for men15K/yr
  • groom & clean for men hair8K/yr
  • groom & clean8K/yr
  • groom and clean for men hair 2 pack7K/yr
  • groom and clean hair cream4K/yr
  • groom and clean for men hair3K/yr

Reviews and returns

What reviews say buyers love and hate about Groom and Clean

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Smell”
0.3%of orders come back
“Doesn't smell like the original formula”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Groom and Clean questions

Answered from the same tracked data.