Groom and Clean
FailThe top 5 brands take 100% of clicks, so Groom and Clean is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $703K/yr137K searches / yr
- 90-day growth
- -45.9%search demand this quarter
- Competition
- 90%top-5 click share · 4 brands · 32 sellers
Flapen Score
Groom and Clean against its category
The dotted line is the Beauty & Personal Care average. Past it, Groom and Clean is stronger. Inside it, weaker.
Market
The Groom and Clean market on Amazon at a glance
Shoppers on Amazon United States searched for Groom and Clean 137K times last year and spent an estimated $703K. All 4 brands take every click. Demand peaks in Apr–May. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 28.0% of those searches ended in a purchase.
Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 28.0% of those searches ended in a purchase. Searches in the last 90 days moved -45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $703K a year.
- Searches, last 12 months
- 137K
- Growth, 90 days vs prior 90
- -45.9%
- Conversion, latest week
- 28.0%
- Market size, estimated
- $703Ka year
- Peak month
- May4.4× the quietest month
- Top search term
- groom and clean hair gel38K searches a year
02 · Price
A sale here is worth $18.42.
Listings sell for $18.42 on average, from $6.05 to $44.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $18.42 that is $37K to $46K a year per listing.
- Average price
- $18.42inside the $15 to $100 sweet spot
- Price range
- $6.05–$44.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $37K–$46K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #928 within Gels. It carries 2,436 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 50%
- Out of stock, average day
- 9.6%
- Average rank
- #928in Gels
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 2,436per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 97 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 97 months
Products
Top Groom and Clean products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Brand 185%
- Brand 28%
- Brand 34%
- Brand 43%
Demand
Groom and Clean search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 4.4×
Search terms
Top Groom and Clean search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- groom and clean hair gel38K/yr
- groom and clean47K/yr
- groom and clean hair gel for men7K/yr
- groom and clean for men15K/yr
- groom & clean for men hair8K/yr
- groom & clean8K/yr
- groom and clean for men hair 2 pack7K/yr
- groom and clean hair cream4K/yr
- groom and clean for men hair3K/yr
Reviews and returns
What reviews say buyers love and hate about Groom and Clean
We read the reviews and the return reasons for every product selling here.
“Doesn't smell like the original formula”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Groom and Clean questions
Answered from the same tracked data.









