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Grommet Headband

Fail

Prices span $6.57–$15.74, mostly outside the sweet spot, so Grommet Headband is a Fail.

Filters Low Review Barrier
Flapen Score
40
40 / 100Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$63K/yr165K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
78%top-5 click share · 11 brands · 12 sellers

Flapen Score

Grommet Headband against its category

The dotted line is the Beauty & Personal Care average. Past it, Grommet Headband is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Grommet Headband market on Amazon at a glance

Shoppers on Amazon United States searched for Grommet Headband 165K times last year and spent an estimated $63K. The top 5 brands take 78% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
4.0%
Market size, estimated
$63Ka year
Top search term
grommet headband59K searches a year

02 · Price

A sale here is worth $9.64.

Listings sell for $9.64 on average, from $6.57 to $15.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $9.64 that is $2K to $5K a year per listing.

Average price
$9.64under the $15 to $100 sweet spot
Price range
$6.57–$15.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #1,926 within Headbands. It carries 29 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#1,926in Headbands
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
29per listing
Listings tracked
11

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Grommet Headband products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

12

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

16%

  • Brand 137%
  • Brand 217%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (5 brands, 16%)

Search terms

Top Grommet Headband search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grommet headband59K/yr
  • headband with holes20K/yr
  • studded headband19K/yr
  • eyelet headband16K/yr
  • alt headband7K/yr
  • punk headband9K/yr
  • emo headband7K/yr
  • grunge headband5K/yr
  • black headband with silver holes4K/yr
  • headband with grommets4K/yr

Reviews and returns

What reviews say buyers love and hate about Grommet Headband

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
2.0%of orders come back
“still too tight for larger heads”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

Keep looking

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FAQ

Common Grommet Headband questions

Answered from the same tracked data.