Is groin antiperspirant profitable to sell on Amazon United States?

The niche generates $302K/yr across 28 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +50.1%. Flapen's verdict: Worth a look (62/100).

How competitive is the groin antiperspirant niche?

10 brands and 85 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in groin antiperspirant?

Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.4%.

When does demand for groin antiperspirant peak?

Demand peaks in Jun–Oct; the busiest month runs 2.2× the quietest.

What does it cost to enter the groin antiperspirant niche?

Listings span $6.81–$35.46; the average listing price is $19.68 (sweet spot $15–$100). The average incumbent carries 8,431 reviews — the moat a new listing must climb.

groin antiperspirant

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$19.68

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$6.81–$35.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+50.1%

90-day search growth — must beat 0% to launch

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Good$302K

$302K/yr · 241K searches

Review moat

Bad8,431.29

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, groin antiperspirant is a $302K/yr Amazon United States market (241K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun–Oct. Verdict: Worth a look — 62/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

groin antiperspirant market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $246K–$295K; units × avg price
Conversion rate: 6.4%
Avg BSR: #134
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 12.8%
Avg brand age: 79 months
Avg seller age: 135 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

Lume71%
Certain Dri11%
Secret6%
Duradry4%
Dove3%
Anti Monkey Butt1%
Open — no brand owns it (4 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +50.1% search growth over the last 90 days.

Peak months: Jun, Oct · busiest ÷ quietest = 2.2×

Open Trend

Top groin antiperspirant search terms

lume sweat control65K/yr +55.3%3.6% conv.
lume sweat control deodorant for women25K/yr +35.9%4.3% conv.
whole body antiperspirant19K/yr +117.9%2.3% conv.
lume antiperspirant22K/yr +37.7%3.3% conv.
body antiperspirant12K/yr +102.8%2.3% conv.
lume deodorant for women sweat control12K/yr +32.9%5.3% conv.
certain dri spray13K/yr -10.4%11.3% conv.
whole body antiperspirant for women8K/yr +118.7%2.8% conv.
lume whole body deodorant plus sweat control6K/yr +150.2%3.3% conv.
body antiperspirant for women8K/yr +149.3%4.4% conv.

All search terms

Top groin antiperspirant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lume Deodorant Plus Sweat Control - Smooth Solid Stick - Maximum Strength Antiperspirant - 72 Hour Odor And Sweat Control - Baking Soda Free Skin Loving - 2.6 ounce (Fresh Spring) Pack of 2

Lume$27.594.0★2,425 rev

Lume Deodorant Plus Sweat Control - Smooth Solid Stick Deodorant for Women - Extra Strength Antiperspirant - 72 Hour Odor & Sweat Control - Baking Soda Free Skin Loving - (Soft Powder)

Lume$19.913.8★142 rev

Lume Whole Body Deodorant Plus Sweat Control - Smooth Cream Tube - 72 Hour Odor And Sweat Control - Baking Soda Free Skin Loving - 3.0 ounce (Pack of 2) (Clean Tangerine)

Lume$35.354.6★4,950 rev

Certain Dri Prescription-Strength Clinical Antiperspirant Dry Spray - 72-Hour Sweat & Odor Protection for Excessive Sweating & Hyperhidrosis - Extra-Fresh Scent for Men & Women - 4.2 oz

Certain Dri$12.304.0★3,605 rev

Lume Deodorant Plus Sweat Control - Smooth Solid Stick - Extra Strength Antiperspirant - 72 Hour Odor And Sweat Control - Baking Soda Free Skin Loving - 2.6 ounce (Soft Powder) Pack of 2

Lume$28.334.0★2,425 rev

Newest

by launch date

Lume Deodorant Plus Sweat Control - Smooth Solid Stick - Maximum Strength Antiperspirant - 72 Hour Odor And Sweat Control - Baking Soda Free Skin Loving - 2.6 ounce (Fresh Spring) Pack of 2

Lume$27.592,425 rev

5mo ago

Lume Deodorant Plus Sweat Control - Smooth Solid Stick - Maximum Strength Antiperspirant - 72 Hour Odor And Sweat Control - Baking Soda Free Skin Loving - 2.6 ounce (Vanilla Bliss) Pack of 2

Lume$27.232,425 rev

5mo ago

Lume Deodorant Plus Sweat Control - Smooth Solid Stick Deodorant for Women - Extra Strength Antiperspirant - 72 Hour Odor & Sweat Control - Baking Soda Free Skin Loving - (Soft Powder)

Lume$19.91142 rev

6mo ago

Dove Clinical + Care Antiperspirant Deodorant Dry Spray for Women 96H Clinical Strength Sweat & Odor Protection With Nourishing Serum Original Clean with Fresh Scent 3.8 oz

Dove$10.97247 rev

8mo ago

Lume Deodorant Plus Sweat Control - Invisible Spray - Extra Strength Antiperspirant For Underarms - 72 Hour Odor And Sweat Control - Baking Soda Free - Full Size + Mini 2 Pack (Soft Powder)

Lume$19.0855 rev

9mo ago

What buyers say about groin antiperspirant

What buyers praise and complain about, mined from review topics.

What buyers love

Smell28%

“clean scent”

Quality-Overall10%

“Better than other brands”

Efficiency8%

“Does its job well”

Value For Money5%

“Fair price”

Moist/Dry5%

“dries quickly”

Advertised Vs Actual Product4%

“Does what is advertised”

Durability3%

“I have been using it for years”

Allergies3%

“no irritation”

Ease Of Use2%

“Easy to use”

Ease Of Application1%

“Easy application”

What buyers complain about

Smell23%

“Overpowering scent”

Allergies15%

“Gave me a horrible rash”

Functionality-Overall8%

“It doesnt work as expected”

Value For Money6%

“Too expensive”

Moist/Dry3%

“A bit dry”

Ease Of Use3%

“hard to put on”

Durability3%

“Breaks easily”

Jamming/Clogging1%

“Keeps on getting clogged”

Advertised Vs Actual Product1%

“False advertisement”

Sensitivity-Overall1%

“Not for Sensitive Skin”

Top return reasons

Smell41%

Functionality-Overall14%

Advertised Vs Actual Product13%

Leak-Proof3%

Product Condition3%

Value For Money3%

Material Quality2%

Defective Material/Parts2%

Size-Overall2%

Flammable1%

Common questions

Is groin antiperspirant profitable to sell on Amazon United States?: The niche generates $302K/yr across 28 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +50.1%. Flapen's verdict: Worth a look (62/100).
How competitive is the groin antiperspirant niche?: 10 brands and 85 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in groin antiperspirant?: Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.4%.
When does demand for groin antiperspirant peak?: Demand peaks in Jun–Oct; the busiest month runs 2.2× the quietest.
What does it cost to enter the groin antiperspirant niche?: Listings span $6.81–$35.46; the average listing price is $19.68 (sweet spot $15–$100). The average incumbent carries 8,431 reviews — the moat a new listing must climb.