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Grodom Hair Mask

Maybe

Search demand grew +235.3% this quarter. But the top 5 products take 73% of clicks, so Grodom Hair Mask is a Maybe.

Filters Trending
Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$124K/yr149K searches / yr
90-day growth
+235.3%search demand this quarter
Competition
73%top-5 click share · 9 brands · 55 sellers

Flapen Score

Grodom Hair Mask against its category

The dotted line is the Beauty & Personal Care average. Past it, Grodom Hair Mask is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grodom Hair Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Grodom Hair Mask 149K times last year and spent an estimated $124K. The top 5 brands take 87% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +235.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
+235.3%
Conversion, latest week
5.7%
Market size, estimated
$124Ka year
Top search term
grodom hair mask42K searches a year

02 · Price

A sale here is worth $14.67.

Listings sell for $14.67 on average, from $9.54 to $33.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $14.67 that is $4K to $7K a year per listing.

Average price
$14.67under the $15 to $100 sweet spot
Price range
$9.54–$33.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #188 within Hair Masks. It carries 4,375 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#188in Hair Masks
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
4,375per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Grodom Hair Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

55

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

9%

  • Brand 144%
  • Brand 222%
  • Brand 39%
  • Brand 48%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 9%)

Search terms

Top Grodom Hair Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grodom hair mask42K/yr
  • grodom keratin hair mask13K/yr
  • bare anatomy hair mask20K/yr
  • gordon hair mask6K/yr
  • luseta hair mask23K/yr
  • grodom hair mask with keratin4K/yr
  • grodan hair mask2K/yr
  • growdom hair mask2K/yr
  • ultra smoothing hair mask8K/yr
  • marc anthony hair mask10K/yr

Reviews and returns

What reviews say buyers love and hate about Grodom Hair Mask

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Soft Feel”
9%of negative reviews mention “Hair Related”
0.5%of orders come back
“Did not work on my hair”
A buyer, on “Hair Related”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Grodom Hair Mask questions

Answered from the same tracked data.