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Grinch Makeup

Fail

The top 5 brands take 100% of clicks, so Grinch Makeup is a Fail.

Flapen Score
34
34 / 100
Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48
Market size
$55K/yr94K searches / yr
90-day growth
-34.5%search demand this quarter
Competition
73%top-5 click share · 4 brands · 16 sellers

Flapen Score

Grinch Makeup against its category

The dotted line is the Beauty & Personal Care average. Past it, Grinch Makeup is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grinch Makeup market on Amazon at a glance

Shoppers on Amazon United States searched for Grinch Makeup 94K times last year and spent an estimated $55K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-34.5%
Conversion, latest week
3.7%
Market size, estimated
$55Ka year
Peak month
December76.8× the quietest month
Top search term
grinch makeup29K searches a year

02 · Price

A sale here is worth $15.69.

Listings sell for $15.69 on average, from $9.87 to $25.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.69 that is $0 to $2K a year per listing.

Average price
$15.69inside the $15 to $100 sweet spot
Price range
$9.87–$25.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #1,253 within Makeup Sets. It carries 39 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
10.3%
Average rank
#1,253in Makeup Sets
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
39per listing
Listings tracked
10

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Grinch Makeup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 29%
  • Brand 39%
  • Brand 44%

Demand

Grinch Makeup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 76.8×

Search terms

Top Grinch Makeup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grinch makeup29K/yr
  • colourpop grinch15K/yr
  • grinch face paint10K/yr
  • grinch make up4K/yr
  • grinch makeup kit15K/yr
  • grinch colourpop5K/yr
  • grinch makeup palette3K/yr
  • colourpop x grinch5K/yr
  • colour pop x grinch8K/yr

Reviews and returns

What reviews say buyers love and hate about Grinch Makeup

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Color”
100%of negative reviews mention “Adhesion/Stickiness”
1.9%of orders come back
“to sticky”
A buyer, on “Adhesion/Stickiness”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Grinch Makeup questions

Answered from the same tracked data.