grinch makeup
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible39.4avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Great$15.69avg listing price — sweet spot $15–$100
Price range
Good$9.87–$25.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$55K$55K/yr · 94K searches
Growth
Bad-34.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, grinch makeup is a $55K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
grinch makeup market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $47K–$63K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #1,253
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 90%
- Out of stock
- 10.3%
- Avg brand age
- 30 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- ColourPop78%
- Dr. PAWPAW ORIGINAL BALM9%
- Bioworld9%
- BEUSELF4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 76.8×
Top grinch makeup search terms
- grinch makeup29K/yr
- colourpop grinch15K/yr
- grinch face paint10K/yr
- grinch make up4K/yr
- grinch makeup kit15K/yr
- grinch colourpop5K/yr
- grinch makeup palette3K/yr
- colourpop x grinch5K/yr
- colour pop x grinch8K/yr
Top grinch makeup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ColourPop x The Grinch Merry Grinchmas Swirl Tinted Lip Gloss Makeup Kit - Vegan Hydrating Lip Gloss Set with Sugar Cookie Flavor - Limited Edition Holiday Makeup Gift Set (3 Count)
ColourPop$21.474.5★31 rev
ColourPop x The Grinch Pinky Who Lip Makeup Kit - Limited Edition Lip Liner & Plumping Gloss Balm Hybrid Duo - Holiday Gift Set for Women (2 Count)
ColourPop$15.974.5★26 rev
ColourPop x The Grinch Berry Grinchy Lip Makeup Kit - Limited Edition Lip Liner & Plumping Gloss Duo- Holiday Gift Set for Women (2 Count)
ColourPop$14.854.4★24 rev
ColourPop x The Grinch Shadow Stix Makeup Kit - Limited Edition Metallic Eyeshadow Makeup Set - Vegan & Cruelty-Free Cream Eyeshadow Sticks with High-Pigment & Metallic Finishes (2 Count)
ColourPop$13.924.6★18 rev
Dr. PawPaw The Grinch Set - Ultimate Red and Peach Pink - Natural Lip Balm with Aloe Vera - Gluten Free Lip Moisturizer to Soften and Hydrate - 2 pc
Dr. PAWPAW ORIGINAL BALM$12.824.6★104 rev
Newest
by launch dateDr. PawPaw The Grinch Set - Ultimate Red and Peach Pink - Natural Lip Balm with Aloe Vera - Gluten Free Lip Moisturizer to Soften and Hydrate - 2 pc
Dr. PAWPAW ORIGINAL BALM$12.82104 rev
ColourPop x The Grinch Merry Grinchmas Swirl Tinted Lip Gloss Makeup Kit - Vegan Hydrating Lip Gloss Set with Sugar Cookie Flavor - Limited Edition Holiday Makeup Gift Set (3 Count)
ColourPop$21.4731 rev
ColourPop x The Grinch Pinky Who Lip Makeup Kit - Limited Edition Lip Liner & Plumping Gloss Balm Hybrid Duo - Holiday Gift Set for Women (2 Count)
ColourPop$15.9726 rev
ColourPop x The Grinch Berry Grinchy Lip Makeup Kit - Limited Edition Lip Liner & Plumping Gloss Duo- Holiday Gift Set for Women (2 Count)
ColourPop$14.8524 rev
ColourPop x The Grinch Shadow Stix Makeup Kit - Limited Edition Metallic Eyeshadow Makeup Set - Vegan & Cruelty-Free Cream Eyeshadow Sticks with High-Pigment & Metallic Finishes (2 Count)
ColourPop$13.9218 rev
Trending
90-day click momentumDr. PawPaw The Grinch Set - Ultimate Red and Peach Pink - Natural Lip Balm with Aloe Vera - Gluten Free Lip Moisturizer to Soften and Hydrate - 2 pc
Dr. PAWPAW ORIGINAL BALM$12.824.6★
Bioworld The Grinch Big Face Character Womens Green Cosmetic Toiletry Bag
Bioworld$18.604.8★
ColourPop x The Grinch Pinky Who Lip Makeup Kit - Limited Edition Lip Liner & Plumping Gloss Balm Hybrid Duo - Holiday Gift Set for Women (2 Count)
ColourPop$15.974.5★
ColourPop x The Grinch Merry Grinchmas Swirl Tinted Lip Gloss Makeup Kit - Vegan Hydrating Lip Gloss Set with Sugar Cookie Flavor - Limited Edition Holiday Makeup Gift Set (3 Count)
ColourPop$21.474.5★
ColourPop x The Grinch Berry Grinchy Lip Makeup Kit - Limited Edition Lip Liner & Plumping Gloss Duo- Holiday Gift Set for Women (2 Count)
ColourPop$14.854.4★
What buyers say about grinch makeup
What buyers praise and complain about, mined from review topics.What buyers love
“Great color”
“Giftable and cute”
“Good product”
“last a long time”
“This is easy to use”
“Made for a great sticking stiffer”
“and each gloss gives a nice shine without feeling sticky”
“They also smell amazing”
What buyers complain about
“to sticky”
Top return reasons
Common questions
- Is grinch makeup profitable to sell on Amazon United States?
- The niche generates $55K/yr across 10 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Skip it (34/100).
- How competitive is the grinch makeup niche?
- 4 brands and 16 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in grinch makeup?
- Top complaints mined from reviews: Adhesion/Stickiness. The return rate is 1.9%.
- When does demand for grinch makeup peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 76.8× the quietest.
- What does it cost to enter the grinch makeup niche?
- Listings span $9.87–$25.07; the average listing price is $15.69 (sweet spot $15–$100). The average incumbent carries 39 reviews — the moat a new listing must climb.