Grey Mascara

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months

243K

Growth, 90 days vs prior 90

-22.5%

Conversion, latest week

3.1%

Market size, estimated

$88Ka year

Top search term

gray mascara66K searches a year

Listings sell for $11.57 on average, from $4.67 to $27.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.57 that is $0 to $1K a year per listing.

Average price

$11.57under the $15 to $100 sweet spot

Price range

$4.67–$27.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.4%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #124 within Eyes. It carries 48,589 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

7.9%

Average rank

#124in Eyes

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

48,589per listing

Listings tracked

30

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months