Grey Lip Liner

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

+44.3%

Conversion, latest week

9.1%

Market size, estimated

$74Ka year

Top search term

elf espresso martini lip liner18K searches a year

Listings sell for $6.04 on average, from $2.70 to $11.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $6.04 that is $5K to $6K a year per listing.

Average price

$6.04under the $15 to $100 sweet spot

Price range

$2.70–$11.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

$5K–$6K

Returns

0.5%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #55 within Lips. It carries 13,145 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

6.0%

Average rank

#55in Lips

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

13,145per listing

Listings tracked

9

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months