Is grey lip liner profitable to sell on Amazon United States?

The niche generates $74K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +44.3%. Flapen's verdict: Skip it (39/100).

How competitive is the grey lip liner niche?

4 brands and 36 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in grey lip liner?

Top complaints mined from reviews: Color, Durability, Product Condition. The return rate is 0.5%.

What does it cost to enter the grey lip liner niche?

Listings span $2.70–$11.86; the average listing price is $6.04 (sweet spot $15–$100). The average incumbent carries 13,145 reviews — the moat a new listing must climb.

grey lip liner

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Growth

Good+44.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,144.56

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$74K

$74K/yr · 135K searches

Avg price

Bad$6.04

avg listing price — sweet spot $15–$100

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$2.70–$11.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, grey lip liner is a $74K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

grey lip liner market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: $76K–$91K; units × avg price
Conversion rate: 9.1%
Avg BSR: #55
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 6.0%
Avg brand age: 47 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

e.l.f.46%
MAYBELLINE43%
MORPHE7%
Rimmel4%

Demand

Weekly Amazon search volume, last 38 weeks — +44.3% search growth over the last 90 days.

Open Trend

Top grey lip liner search terms

elf espresso martini lip liner18K/yr +401.9%21.4% conv.
maybelline gone griege lip liner20K/yr +96.3%7.9% conv.
gone greige lip liner maybelline11K/yr +76.9%9.8% conv.
morphe rock steady lip liner11K/yr -22.4%2.7% conv.
greige lip liner13K/yr -0.2%2.3% conv.
taupe lip liner10K/yr -11.0%1.8% conv.
elf baddest beige lip liner11K/yr -18.5%13.4% conv.
elf expresso martini lip liner3K/yr +273.8%17.0% conv.
maybelline gone griege4K/yr +100.6%5.4% conv.
maybelline lip liner gone greige4K/yr -3.5%8.4% conv.

All search terms

Top grey lip liner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Espresso Martini

e.l.f.$2.784.6★18,575 rev

Maybelline Color Sensational Shaping Lip Liner with Self-Sharpening Tip Gone Griege Nude 1 Count

MAYBELLINE$8.074.4★14,150 rev

e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Baddest Beige

e.l.f.$2.704.6★18,575 rev

Maybelline Color Sensational Shaping Lip Liner with Self-Sharpening Tip Almond Rose Nude Pink 1 Count

MAYBELLINE$6.904.4★14,150 rev

Maybelline Color Sensational Shaping Lip Liner with Self-Sharpening Tip Dusty Rose 1 Count

MAYBELLINE$6.904.4★14,150 rev

Newest

by launch date

Morphe Signature Lip Liner Pencil - Creamy Long Lasting Definer for Precise Shaping and Filling - Lip Makeup Essential with Smooth Glide - Professional Lipliner Pencil - Rock Steady (0.05 oz)

MORPHE$7.079 rev

2mo ago

e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Doppio Espresso

e.l.f.$2.7118,575 rev

11mo ago

e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Espresso Martini

e.l.f.$2.7818,575 rev

1y ago

Morphe Color Pencil Bundle - Cream Lip Liner Pencil with a Zero-Tugging Formula - Effortlessly Lines Defines & Shapes Lips - Makeup Talk (2 Count)

MORPHE$11.86249 rev

1y ago

e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Baddest Beige

e.l.f.$2.7018,575 rev

2y ago

What buyers say about grey lip liner

What buyers praise and complain about, mined from review topics.

What buyers love

Color39%

“LOVE the shade”

Soft Feel11%

“Soft and creamy”

Value For Money10%

“Reasonably priced”

Quality-Overall9%

“Great Product equal to the name brand lip liners in quality & staying power”

Durability6%

“it stays on really well throughout the day”

Ease Of Use3%

“It goes on very easy”

Ease Of Application3%

“ease of application”

Advertised Vs Actual Product2%

“As described”

Texture/Consistency-Overall2%

“a creamy texture”

Coverage1%

“Covers nicely”

What buyers complain about

Color24%

“Wrong color”

Durability11%

“it broke easily while using it”

Product Condition7%

“Arrived used”

Smudge Resistance6%

“smudge a bit”

Size-Overall4%

“Too small”

Moist/Dry4%

“it was dry and un recognizable”

Smell3%

“smelled really bad”

Hard Feel3%

“Too soft breaks with even the lightest pressure”

Strength2%

“fragile”

Quality-Overall2%

“Trash”

Top return reasons

Color68%

Advertised Vs Actual Product9%

Product Condition3%

Value For Money3%

Functionality-Overall2%

Defective Material/Parts2%