Grey Hair

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.

Searches, last 12 months

168K

Growth, 90 days vs prior 90

-35.4%

Conversion, latest week

3.1%

Market size, estimated

$157Ka year

Top search term

just for men gray reverse31K searches a year

Listings sell for $30.03 on average, from $10.33 to $53.73. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $30.03 that is $15K to $23K a year per listing.

Average price

$30.03inside the $15 to $100 sweet spot

Price range

$10.33–$53.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

500–750

Revenue per listing a year

$15K–$23K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #519 within Scalp Treatments. It carries 3,336 reviews at 3.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#519in Scalp Treatments

Average rating

3.69 starsAmazon United States average 4.42 stars

Average reviews

3,336per listing

Listings tracked

7

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

57 months