Grey Eyeshadow
MaybeThe top 5 brands take only 49% of clicks. But demand is soft, at -13.3% this quarter, so Grey Eyeshadow is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $85K/yr147K searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 42%top-5 click share · 27 brands · 92 sellers
Flapen Score
Grey Eyeshadow against its category
The dotted line is the Beauty & Personal Care average. Past it, Grey Eyeshadow is stronger. Inside it, weaker.
Market
The Grey Eyeshadow market on Amazon at a glance
Shoppers on Amazon United States searched for Grey Eyeshadow 147K times last year and spent an estimated $85K. The top 5 brands take 49% of clicks. Demand peaks in Oct. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.
- Searches, last 12 months
- 147K
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $85Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- grey eyeshadow51K searches a year
02 · Price
A sale here is worth $8.91.
Listings sell for $8.91 on average, from $2.80 to $25.02. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $8.91 that is $891 to $2K a year per listing.
- Average price
- $8.91under the $15 to $100 sweet spot
- Price range
- $2.80–$25.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $891–$2K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #157 within Eyes. It carries 5,791 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #157in Eyes
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 5,791per listing
- Listings tracked
- 35
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Grey Eyeshadow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
L.A. COLORS 5 Color Matte Eyeshadow Black Lace 0.08 Oz
- Price
- $5.13
- Rating
- 4.4/5
- Reviews
- 5,650
- Age
- 10y ago

MAKI YIKA Black Grey Smokey Eyeshadow Palette Matte Black White Gray Silver Smoky Eye Shadow 9 Colors Eyeshadows Eye Makeup For Goth Look -9Black
- Price
- $9.83
- Rating
- 4.5/5
- Reviews
- 1,315
- Age
- 3y ago

COVERGIRL Trunaked Quad Eyeshadow Palette Jetsetter Jetsetter 0.06 Ounce
- Price
- $7.94
- Rating
- 4.1/5
- Reviews
- 1,436
- Age
- 6y ago

ColourPop Blowin Smoke Eyeshadow Palette - Silver & Smokey Eye Eyeshadow Palette with Metallic & Matte Finishes - High-Pigment Eye Makeup with Long-Wearing Formula (0.3 oz)
- Price
- $13.17
- Rating
- 4.4/5
- Reviews
- 4,529
- Age
- 2y ago

Erinde 10 Colors Matte Eyeshadow Palette Taupe Brown Mavue Nude Eye Shadow Palette Makeup Neutral Grey Smokey Eye Pallete Ultra-Blendable Long Lasting Natural Eyeshadow for Older Women Cement
- Price
- $8.70
- Rating
- 4.2/5
- Reviews
- 6,273
- Age
- 4y ago
Trending
estimated 90-day click momentum
ColourPop Silver Lining Eyeshadow Palette - Cool Toned Silver Grey White & Black Eyeshadow Palette with Matte & Glitter Finishes - High-Pigment Smokey Eye Makeup with Longwear Formula (0.3 oz)
- Price
- $13.66
- Rating
- 4.4/5
- Reviews
- 4,529
- Age
- 3mo ago

CAHOTO Dark Gray Matte Eyeshadow Single Palette with Mirror Cruelty-Free and Vegan Long Lasting Eyeshadow Highly Pigmented Intense Color Matte Pressed Powder for Daily Halloween Cosplay Makeup
- Price
- $7.95
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 5mo ago

MAKI YIKA Smoky Grey Matte Single Eye Shadow Palette for Women Pigmented smokey Eyeshadow Powder for Brown Eyes Color Stay Long Lasting Waterproof Eye Makeup Palette #2
- Price
- $7.89
- Rating
- 4.5/5
- Reviews
- 1,315
- Age
- 6mo ago

Black Smokey Grey Eyeshadow Palette 15 Colors Shimmer Matte Eye Shadow Makeup Palette Colorful Long Lasting High Pigmented Dark Grey Glitter Eyeshadow Palette for Daily Goth Makeup and Halloween
- Price
- $6.99
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 1y ago

UOCK 4 Color Gray Eyeshadow Palette Matte and Shimmer Eyeshadow Makeup Palette Natural Nude Neutral Eyeshadow Palette Highly Pigmented Long-Lasting Waterproof Eye Makeup
- Price
- $5.83
- Rating
- 3.9/5
- Reviews
- 20
- Age
- 9mo ago
Newest
by launch date
ColourPop Silver Lining Eyeshadow Palette - Cool Toned Silver Grey White & Black Eyeshadow Palette with Matte & Glitter Finishes - High-Pigment Smokey Eye Makeup with Longwear Formula (0.3 oz)
- Price
- $13.66
- Rating
- 4.4/5
- Reviews
- 4,529
- Age
- 3mo ago

CAHOTO Dark Gray Matte Eyeshadow Single Palette with Mirror Cruelty-Free and Vegan Long Lasting Eyeshadow Highly Pigmented Intense Color Matte Pressed Powder for Daily Halloween Cosplay Makeup
- Price
- $7.95
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 5mo ago

MAKI YIKA Smoky Grey Matte Single Eye Shadow Palette for Women Pigmented smokey Eyeshadow Powder for Brown Eyes Color Stay Long Lasting Waterproof Eye Makeup Palette #2
- Price
- $7.89
- Rating
- 4.5/5
- Reviews
- 1,315
- Age
- 6mo ago

UOCK 4 Color Gray Eyeshadow Palette Matte and Shimmer Eyeshadow Makeup Palette Natural Nude Neutral Eyeshadow Palette Highly Pigmented Long-Lasting Waterproof Eye Makeup
- Price
- $5.83
- Rating
- 3.9/5
- Reviews
- 20
- Age
- 9mo ago

HHLTOH Dusty Grey Single Matte Eyeshadow Makeup Neutral Powde Eye Shadow for Older Women Smoky Gray Grey Matte Singles Eyeshadow Palette Pigmented Waterproof Girls Monochrome Eyeshadows Gift 28
- Price
- $7.05
- Rating
- 4.1/5
- Reviews
- 1,340
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
92
Est. top-5 brand share
49%
Top 20: 93%
Est. top-5 click share
42%
Top 20: 83%
Open market
45%
- L.A. COLORS16%
- COVERGIRL9%
- MAKI YIKA8%
- ColourPop8%
- UCANBE8%
- Erinde6%
Demand
Grey Eyeshadow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.7×
Search terms
Top Grey Eyeshadow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- grey eyeshadow51K/yr
- gray eyeshadow41K/yr
- grey eyeshadow palette23K/yr
- gray eyeshadow palette17K/yr
- gray eye shadow9K/yr
- grey eye shadow6K/yr
Reviews and returns
What reviews say buyers love and hate about Grey Eyeshadow
We read the reviews and the return reasons for every product selling here.
“a little too dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grey Eyeshadow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









