Grey Eyeliner
FailPrices span $2.25–$16.23, mostly outside the sweet spot, so Grey Eyeliner is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $95K/yr113K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 64%top-5 click share · 12 brands · 128 sellers
Flapen Score
Grey Eyeliner against its category
The dotted line is the Beauty & Personal Care average. Past it, Grey Eyeliner is stronger. Inside it, weaker.
Market
The Grey Eyeliner market on Amazon at a glance
Shoppers on Amazon United States searched for Grey Eyeliner 113K times last year and spent an estimated $95K. The top 5 brands take 82% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 11.3% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 11.3%
- Market size, estimated
- $95Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- grey eyeliner32K searches a year
02 · Price
A sale here is worth $7.45.
Listings sell for $7.45 on average, from $2.25 to $16.23. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $7.45 that is $2K to $4K a year per listing.
- Average price
- $7.45under the $15 to $100 sweet spot
- Price range
- $2.25–$16.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Eyes. It carries 22,639 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #86in Eyes
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 22,639per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Grey Eyeliner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
128
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
11%
- Brand 125%
- Brand 222%
- Brand 317%
- Brand 49%
- Brand 58%
- Brand 68%
- Open — no brand owns it (6 brands, 11%)
Demand
Grey Eyeliner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Grey Eyeliner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- grey eyeliner32K/yr
- gray eyeliner30K/yr
- charcoal eyeliner22K/yr
- grey eyeliner pencil8K/yr
- charcoal eyeliner pencil8K/yr
- gray eyeliner pencil7K/yr
- gray eyeliner pencil for older women soft4K/yr
- grey eyeliner pencil for older women soft3K/yr
Reviews and returns
What reviews say buyers love and hate about Grey Eyeliner
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grey Eyeliner questions
Answered from the same tracked data.









