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Grey Eyeliner

Fail

Prices span $2.25–$16.23, mostly outside the sweet spot, so Grey Eyeliner is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$95K/yr113K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
64%top-5 click share · 12 brands · 128 sellers

Flapen Score

Grey Eyeliner against its category

The dotted line is the Beauty & Personal Care average. Past it, Grey Eyeliner is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Eyeliner market on Amazon at a glance

Shoppers on Amazon United States searched for Grey Eyeliner 113K times last year and spent an estimated $95K. The top 5 brands take 82% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
11.3%
Market size, estimated
$95Ka year
Peak month
October1.3× the quietest month
Top search term
grey eyeliner32K searches a year

02 · Price

A sale here is worth $7.45.

Listings sell for $7.45 on average, from $2.25 to $16.23. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $7.45 that is $2K to $4K a year per listing.

Average price
$7.45under the $15 to $100 sweet spot
Price range
$2.25–$16.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Eyes. It carries 22,639 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#86in Eyes
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
22,639per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Grey Eyeliner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

128

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

11%

  • Brand 125%
  • Brand 222%
  • Brand 317%
  • Brand 49%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (6 brands, 11%)

Demand

Grey Eyeliner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Grey Eyeliner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grey eyeliner32K/yr
  • gray eyeliner30K/yr
  • charcoal eyeliner22K/yr
  • grey eyeliner pencil8K/yr
  • charcoal eyeliner pencil8K/yr
  • gray eyeliner pencil7K/yr
  • gray eyeliner pencil for older women soft4K/yr
  • grey eyeliner pencil for older women soft3K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Eyeliner

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Color”
18%of negative reviews mention “Durability”
0.5%of orders come back
“Breaks easily”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Grey Eyeliner questions

Answered from the same tracked data.