grey eyeliner
Skip itPrices mostly outside the sweet spot ($2.25–$16.23) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad$95K$95K/yr · 113K searches
Avg price
Bad$7.45avg listing price — sweet spot $15–$100
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Review moat
Bad22,639.29avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.25–$16.23cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, grey eyeliner is a $95K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
grey eyeliner market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $75K–$93K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
128
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
11%
- REVLON25%
- e.l.f.22%
- COVERGIRL17%
- MAYBELLINE9%
- wet n wild8%
- NYX PROFESSIONAL MAKEUP8%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -10.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top grey eyeliner search terms
- grey eyeliner32K/yr
- gray eyeliner30K/yr
- charcoal eyeliner22K/yr
- grey eyeliner pencil8K/yr
- charcoal eyeliner pencil8K/yr
- gray eyeliner pencil7K/yr
- gray eyeliner pencil for older women soft4K/yr
- grey eyeliner pencil for older women soft3K/yr
Top grey eyeliner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Shimmer Finish 204 Charcoal 0.01 oz
REVLON$6.914.5★51,636 rev
e.l.f. No Budge Retractable Eyeliner Creamy Ultra-Pigmented & Waterproof Creates Bold & Defined Lines Vegan & Cruelty-Free Grey
e.l.f.$5.654.4★34,544 rev
Covergirl Perfect Point Plus Eyeliner Charcoal 0.08 Ounce (Pack of 1)
COVERGIRL$5.654.4★28,520 rev
COVERGIRL Perfect Blend Eyeliner Pencil Charcoal Neutral .03 oz (850 mg) (Packaging may vary)
COVERGIRL$6.024.5★18,482 rev
wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear Smudge Proof Satin Finish Formula Cruelty-Free & Vegan - Brick Brown
wet n wild$3.094.4★39,590 rev
Newest
by launch date
L.A. Girl Line With Envy Retractable Long Wear Eyeliner Graphite Gray GP52
L.A. Girl$5.004 rev
e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Smoke Signal
e.l.f.$3.793,865 rev
NYX PROFESSIONAL MAKEUP Epic Ink Liner Waterproof Matte Liquid Eyeliner with Vegan Formula - Stone Washed (Grey)
NYX PROFESSIONAL MAKEUP$9.51106,718 rev
Mefyhtune Grey Eyeliner Pencil Waterproof Retractable Cream Grey Gel Eyeliner Smudge-proof Hypoallergenic (10#)
Mefyhtune$9.30304 rev
Sheida Powder Eyeliner Handmade in Powder Form Long-Lasting Liner Intense Color Multi Color Shades Available
Sheida$11.841,842 rev
Trending
90-day click momentumL.A. Girl Line With Envy Retractable Long Wear Eyeliner Graphite Gray GP52
L.A. Girl$5.004.7★
Sandstone Scandinavia Hypoallergenic Waterproof Eyeliner Pencil (Grey)
Sandstone Scandinavia$12.424.3★
e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Smoke Signal
e.l.f.$3.794.4★
URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Smoke (Deepest Matte Gray) - 0.04 oz
URBAN DECAY$16.234.3★
Covergirl Perfect Point Plus Eyeliner Charcoal 0.08 Ounce (Pack of 1)
COVERGIRL$5.654.4★
What buyers say about grey eyeliner
What buyers praise and complain about, mined from review topics.What buyers love
“Color is accurate”
“Quality liner that stays”
“Reasonably priced”
“Decent at price point”
“Easy Application”
“Very durable”
“It is soft”
“Doesnt smear”
“Easy to use”
“Just as described”
What buyers complain about
“Breaks easily”
“not really black”
“Not smudge proof”
“Bad Quality”
“Didnt apply well”
“Not water or sweat proof”
“It's hard and not creamy”
“Made my eyes burn and redden”
“Hard to use this eyeliner to make a refined line”
“So you are not able to use at all”
Top return reasons
Common questions
- Is grey eyeliner profitable to sell on Amazon United States?
- The niche generates $95K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the grey eyeliner niche?
- 12 brands and 128 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in grey eyeliner?
- Top complaints mined from reviews: Durability, Color, Smudge Resistance. The return rate is 0.5%.
- When does demand for grey eyeliner peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the grey eyeliner niche?
- Listings span $2.25–$16.23; the average listing price is $7.45 (sweet spot $15–$100). The average incumbent carries 22,639 reviews — the moat a new listing must climb.