Grey Eyeliner
FailPrices span $2.25–$16.23, mostly outside the sweet spot, so Grey Eyeliner is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $95K/yr113K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 64%top-5 click share · 12 brands · 128 sellers
Flapen Score
Grey Eyeliner against its category
The dotted line is the Beauty & Personal Care average. Past it, Grey Eyeliner is stronger. Inside it, weaker.
Market
The Grey Eyeliner market on Amazon at a glance
Shoppers on Amazon United States searched for Grey Eyeliner 113K times last year and spent an estimated $95K. The top 5 brands take 82% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 11.3% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 11.3%
- Market size, estimated
- $95Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- grey eyeliner32K searches a year
02 · Price
A sale here is worth $7.45.
Listings sell for $7.45 on average, from $2.25 to $16.23. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $7.45 that is $2K to $4K a year per listing.
- Average price
- $7.45under the $15 to $100 sweet spot
- Price range
- $2.25–$16.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Eyes. It carries 22,639 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #86in Eyes
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 22,639per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Grey Eyeliner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Shimmer Finish 204 Charcoal 0.01 oz
- Price
- $6.91
- Rating
- 4.5/5
- Reviews
- 51,636
- Age
- 27y ago

e.l.f. No Budge Retractable Eyeliner Creamy Ultra-Pigmented & Waterproof Creates Bold & Defined Lines Vegan & Cruelty-Free Grey
- Price
- $5.65
- Rating
- 4.4/5
- Reviews
- 34,544
- Age
- 6y ago

Covergirl Perfect Point Plus Eyeliner Charcoal 0.08 Ounce (Pack of 1)
- Price
- $5.65
- Rating
- 4.4/5
- Reviews
- 28,520
- Age
- 18y ago

COVERGIRL Perfect Blend Eyeliner Pencil Charcoal Neutral .03 oz (850 mg) (Packaging may vary)
- Price
- $6.02
- Rating
- 4.5/5
- Reviews
- 18,482
- Age
- 13y ago

wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear Smudge Proof Satin Finish Formula Cruelty-Free & Vegan - Brick Brown
- Price
- $3.09
- Rating
- 4.4/5
- Reviews
- 39,590
- Age
- 3y ago
Trending
estimated 90-day click momentum
L.A. Girl Line With Envy Retractable Long Wear Eyeliner Graphite Gray GP52
- Price
- $5.00
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago

Sandstone Scandinavia Hypoallergenic Waterproof Eyeliner Pencil (Grey)
- Price
- $12.42
- Rating
- 4.3/5
- Reviews
- 2,338
- Age
- 2y ago

e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Smoke Signal
- Price
- $3.79
- Rating
- 4.4/5
- Reviews
- 3,865
- Age
- 1y ago

URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Smoke (Deepest Matte Gray) - 0.04 oz
- Price
- $16.23
- Rating
- 4.3/5
- Reviews
- 14,380
- Age
- 13y ago

Covergirl Perfect Point Plus Eyeliner Charcoal 0.08 Ounce (Pack of 1)
- Price
- $5.65
- Rating
- 4.4/5
- Reviews
- 28,520
- Age
- 18y ago
Newest
by launch date
L.A. Girl Line With Envy Retractable Long Wear Eyeliner Graphite Gray GP52
- Price
- $5.00
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago

e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Smoke Signal
- Price
- $3.79
- Rating
- 4.4/5
- Reviews
- 3,865
- Age
- 1y ago

NYX PROFESSIONAL MAKEUP Epic Ink Liner Waterproof Matte Liquid Eyeliner with Vegan Formula - Stone Washed (Grey)
- Price
- $9.51
- Rating
- 4.5/5
- Reviews
- 106,718
- Age
- 1y ago

Mefyhtune Grey Eyeliner Pencil Waterproof Retractable Cream Grey Gel Eyeliner Smudge-proof Hypoallergenic (10#)
- Price
- $9.30
- Rating
- 4.1/5
- Reviews
- 304
- Age
- 1y ago

Sheida Powder Eyeliner Handmade in Powder Form Long-Lasting Liner Intense Color Multi Color Shades Available
- Price
- $11.84
- Rating
- 4.0/5
- Reviews
- 1,842
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
128
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 99%
Open market
11%
- REVLON25%
- e.l.f.22%
- COVERGIRL17%
- MAYBELLINE9%
- wet n wild8%
- NYX PROFESSIONAL MAKEUP8%
- Open — no brand owns it (6 brands, 11%)
Demand
Grey Eyeliner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Grey Eyeliner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- grey eyeliner32K/yr
- gray eyeliner30K/yr
- charcoal eyeliner22K/yr
- grey eyeliner pencil8K/yr
- charcoal eyeliner pencil8K/yr
- gray eyeliner pencil7K/yr
- gray eyeliner pencil for older women soft4K/yr
- grey eyeliner pencil for older women soft3K/yr
Reviews and returns
What reviews say buyers love and hate about Grey Eyeliner
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grey Eyeliner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









