Is green tea serum profitable to sell on Amazon United States?

The niche generates $127K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Skip it (41/100).

How competitive is the green tea serum niche?

4 brands and 9 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in green tea serum?

Top complaints mined from reviews: Allergies, Functionality-Overall, Moist/Dry. The return rate is 1.4%.

When does demand for green tea serum peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the green tea serum niche?

Listings span $15.16–$35.01; the average listing price is $22.53 (sweet spot $15–$100). The average incumbent carries 1,152 reviews — the moat a new listing must climb.

green tea serum

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible$15.16–$35.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$22.53

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,151.7

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.9%

90-day search growth — must beat 0% to launch

Market size

Okay$127K

$127K/yr · 95K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, green tea serum is a $127K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

green tea serum market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $135K–$180K; units × avg price
Conversion rate: 5.9%
Avg BSR: #904
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 5.5%
Avg brand age: 47 months
Avg seller age: 127 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

innisfree49%
Beauty of Joseon45%
IsNtree3%
TOSOWOONG3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top green tea serum search terms

green tea serum25K/yr +6.2%3.3% conv.
innisfree serum20K/yr +20.9%4.6% conv.
innisfree green tea serum8K/yr +30.4%6.5% conv.
beauty of joseon calming serum12K/yr -10.5%10.1% conv.
green tea skincare7K/yr -0.8%0.4% conv.
beauty of joseon green tea3K/yr +73.7%8.0% conv.
green tea serum for red light therapy4K/yr -24.0%2.3% conv.
innisfree hyaluronic acid serum3K/yr +22.8%10.3% conv.
beauty of joseon green tea serum4K/yr -11.3%12.1% conv.
green tea face3K/yr -8.6%1.5% conv.

All search terms

Top green tea serum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beauty of Joseon Calming Barrier Serum Green Tea-HA + Pathenol | Daily Korean Skincare for Dry and Sensitive Skin Calming Soothing and Deep Hydration 30ml 1.01 fl.oz

Beauty of Joseon$15.624.6★1,839 rev

innisfree Green Tea Seed Hydrating Serum with Hyaluronic Acid & Niacinamide | Korean Face Serum for Glow and Skin Barrier Suport 2.78 Fl Oz

innisfree$28.764.6★1,920 rev

Innisfree Green Tea Enzyme Vitamin C Serum for Brightening | Sunspots Post-Breakout Marks and Dark Spot Correction | Hydrating Korean Face Serum for Radiant Glow 1.01 Fl Oz

innisfree$29.244.6★654 rev

innisfree Green Tea PDRN Serum | Korean Skincare with Retinol and Hyaluronic Acid for Hydrating AntiAging Care and Wrinkles | Suitable for AcneProne and Sensitive Skin 0.84 Fl Oz

innisfree$35.014.5★162 rev

innisfree Green Tea Seed Hydrating Serum Refill with Hyaluronic Acid & Niacinamide | Korean Face Serum for Glow and Skin Barrier Suport | Available in Gift Sets

innisfree$24.514.6★1,920 rev

Newest

by launch date

Beauty of Joseon Calming Barrier Serum Green Tea-HA + Pathenol | Daily Korean Skincare for Dry and Sensitive Skin Calming Soothing and Deep Hydration 30ml 1.01 fl.oz

Beauty of Joseon$15.621,839 rev

4mo ago

TOSOWOONG Green Tea 60% Panthenol Serum for Calming Skin Barrier Support Hydrating for Dry Sensitive Irritated Skin with Dexpanthenol 5% Hyaluronic Acid Korean Skincare 33 ml / 1.11 fl. oz.

TOSOWOONG$18.6387 rev

9mo ago

innisfree Green Tea PDRN Serum | Korean Skincare with Retinol and Hyaluronic Acid for Hydrating AntiAging Care and Wrinkles | Suitable for AcneProne and Sensitive Skin 0.84 Fl Oz

innisfree$35.01162 rev

1y ago

innisfree Green Tea Seed Hydrating Serum Refill with Hyaluronic Acid & Niacinamide | Korean Face Serum for Glow and Skin Barrier Suport | Available in Gift Sets

innisfree$24.511,920 rev

2y ago

Innisfree Green Tea Enzyme Vitamin C Serum for Brightening | Sunspots Post-Breakout Marks and Dark Spot Correction | Hydrating Korean Face Serum for Radiant Glow 1.01 Fl Oz

innisfree$29.24654 rev

2y ago

What buyers say about green tea serum

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin14%

“Great for sensitive skin”

Moist/Dry13%

“it helps with hydration”

Quality-Overall10%

“the quality of the serum is good”

Symptom Reduction9%

“Pretty good calming serum with panthenol”

Absorbency6%

“It absorbs well”

Suitability Dry Skin6%

“dry cheeks, and this balanced both areas well without triggering any of my usual redness from external irritation”

Value For Money5%

“Good price”

Smell4%

“The scent is pleasant”

Allergies4%

“this has caused me no irritation”

Weight Light3%

“lightweight texture that absorbs quickly without feeling watery or disappearing into nothing”

What buyers complain about

Allergies9%

“there are a bunch of white pimples all around my mouth”

Functionality-Overall8%

“Didnt do much”

Moist/Dry7%

“not so hydrating”

Smell7%

“It started smelling weird quite soon after opening”

Skin Health5%

“I didnt feel that it was healing or fading, my acne, or getting rid of any dark spots”

Suitability Dry Skin4%

“my skin doesn't look dry either”

Adhesion/Stickiness4%

“This serum feels a bit sticky and heavy”

Ingredients-Overall3%

“two ingredients my own dermatologist had never suggested”

Brightness/Shine/Glow3%

“I don't really see a glow”

Sensitivity-Overall2%

“Too good for sensitive skin”

Top return reasons

Functionality-Overall24%

Value For Money8%

Advertised Vs Actual Product8%

Moist/Dry8%

Product Condition6%

Texture/Consistency-Overall5%