green mascara
Skip itA deep review moat (48,931 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Good$4.67–$27.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.58avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$108K$108K/yr · 130K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Review moat
Bad48,931.19avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, green mascara is a $108K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar–Oct. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
green mascara market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $93K–$116K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #206
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 17.1%
- Avg brand age
- 60 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
84
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
13%
- L'Oreal Paris38%
- MAYBELLINE14%
- Vivienne Sabó14%
- LZXLUKGIR12%
- tarte4%
- BINGBRUSH4%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.Peak months: Mar, Oct · busiest ÷ quietest = 2.6×
Top green mascara search terms
- green mascara89K/yr
- green mascara for eyelashes17K/yr
- dark green mascara6K/yr
- mascara green5K/yr
- emerald mascara5K/yr
- emerald green mascara4K/yr
- maybelline green mascara3K/yr
Top green mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Original Voluminous Mascara Building Mascara Volume and Length Formula Washable Deep Green 0.26 Fl Oz. 1 Count
L'Oreal Paris$8.934.1★6,968 rev
Vivienne Sab Cabaret Premiere Green Mascara Volume and Length Defining Curling No Flaking No Clumping Smudge Proof Washable Cruelty-Free Made in Europe (06 Green) 0.3 Fl Oz 1 Pack
Vivienne Sabó$12.794.3★28,798 rev
Maybelline Lash Sensational Sky High Washable Mascara Volumizing Lengthening Defining Curling Multiplying Buildable Mascara Make Up Formula Green Altitude 1 Count
MAYBELLINE$10.134.5★185,759 rev
LZXLUKGIR Green Mascara and Eyeliner Set Natural Curling Green Mascara for Eyelashes Volumizing Lengthening Rimel de Pestaas Waterproof 5D Colored Eye Makeup
LZXLUKGIR$8.564.0★104 rev
tarte tartelette tubing mascara Lash Extensions in a Tube Easy-to-Remove Eye Makeup Clinically Proven to Volumize & Curl 24Hr Smudge-Proof Longwear Vegan & Cruelty-Free full size emerald green
tarte$27.544.4★5,069 rev
Newest
by launch datetarte tartelette tubing mascara Lash Extensions in a Tube Easy-to-Remove Eye Makeup Clinically Proven to Volumize & Curl 24Hr Smudge-Proof Longwear Vegan & Cruelty-Free full size emerald green
tarte$27.545,069 rev
BINGBRUSH Colored Mascara for Eyelashes Voluminous Colorful Mascara Pink Purple Blue Green Red-Lengthening Defining Curling Multiplying Formula (#04-Green-1)
BINGBRUSH$6.20273 rev
Maybelline Lash Sensational Sky High Washable Mascara Volumizing Lengthening Defining Curling Multiplying Buildable Mascara Make Up Formula Green Altitude 1 Count
MAYBELLINE$10.13185,759 rev
LZXLUKGIR Green Mascara and Eyeliner Set Natural Curling Green Mascara for Eyelashes Volumizing Lengthening Rimel de Pestaas Waterproof 5D Colored Eye Makeup
LZXLUKGIR$8.56104 rev
Colored Mascara for Eyelashes Set Colorful Waterproof Mascara for eyelashes Long lasting Charming Voluminous for Women Halloween Eye Makeup (1Pcs 06#Green F)
BINGBRUSH$5.95273 rev
Trending
90-day click momentumtarte tartelette tubing mascara Lash Extensions in a Tube Easy-to-Remove Eye Makeup Clinically Proven to Volumize & Curl 24Hr Smudge-Proof Longwear Vegan & Cruelty-Free full size emerald green
tarte$27.544.4★
BINGBRUSH Colored Mascara for Eyelashes Voluminous Colorful Mascara Pink Purple Blue Green Red-Lengthening Defining Curling Multiplying Formula (#04-Green-1)
BINGBRUSH$6.203.5★
Colored Mascara for Eyelashes Set Colorful Waterproof Mascara for eyelashes Long lasting Charming Voluminous for Women Halloween Eye Makeup (1Pcs 06#Green F)
BINGBRUSH$5.953.5★
Maybelline New York Define-A-Lash Lengthening Washable Mascara Very Black. For Washable Definition and Shape in Longer-looking Lashes 0.22 Fluid Ounce
MAYBELLINE$8.324.5★
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
Essence Cosmetics$4.674.3★
What buyers say about green mascara
What buyers praise and complain about, mined from review topics.What buyers love
“the Prime Mascara was still in great shape”
“Reasonable price”
“Decent quality”
“Color is pretty”
“Minimal smudging”
“Does what it says”
“Easy on”
“Easy to apply”
“Durable”
“stays on smooth”
What buyers complain about
“Issues with Prime Mascara”
“Costs too much”
“Not Smudge Proof”
“One was dry”
“Almost looks brown”
“Misleading description”
“Difficult to remove”
“NOT ONE REDEEMING QUALITY WITH THIS PRODUCT”
“Very thick”
“I had itchy eyes from it”
Top return reasons
Common questions
- Is green mascara profitable to sell on Amazon United States?
- The niche generates $108K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the green mascara niche?
- 12 brands and 84 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in green mascara?
- Top complaints mined from reviews: Eyelash Quality, Value For Money, Smudge Resistance. The return rate is 0.3%.
- When does demand for green mascara peak?
- Demand peaks in Mar–Oct; the busiest month runs 2.6× the quietest.
- What does it cost to enter the green mascara niche?
- Listings span $4.67–$27.54; the average listing price is $11.58 (sweet spot $15–$100). The average incumbent carries 48,931 reviews — the moat a new listing must climb.