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Green Mascara

Fail

The average product has 48,931 reviews to catch up to, so Green Mascara is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$108K/yr130K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
76%top-5 click share · 12 brands · 84 sellers

Flapen Score

Green Mascara against its category

The dotted line is the Beauty & Personal Care average. Past it, Green Mascara is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Mascara market on Amazon at a glance

Shoppers on Amazon United States searched for Green Mascara 130K times last year and spent an estimated $108K. The top 5 brands take 83% of clicks. Demand peaks in Mar–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
7.1%
Market size, estimated
$108Ka year
Peak month
October2.6× the quietest month
Top search term
green mascara89K searches a year

02 · Price

A sale here is worth $11.58.

Listings sell for $11.58 on average, from $4.67 to $27.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $11.58 that is $6K to $9K a year per listing.

Average price
$11.58under the $15 to $100 sweet spot
Price range
$4.67–$27.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #206 within Eyes. It carries 48,931 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
17.1%
Average rank
#206in Eyes
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
48,931per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Green Mascara products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

84

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

13%

  • Brand 138%
  • Brand 214%
  • Brand 314%
  • Brand 412%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 13%)

Demand

Green Mascara search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Green Mascara search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green mascara89K/yr
  • green mascara for eyelashes17K/yr
  • dark green mascara6K/yr
  • mascara green5K/yr
  • emerald mascara5K/yr
  • emerald green mascara4K/yr
  • maybelline green mascara3K/yr

Reviews and returns

What reviews say buyers love and hate about Green Mascara

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Eyelash Quality”
18%of negative reviews mention “Eyelash Quality”
0.3%of orders come back
“Issues with Prime Mascara”
A buyer, on “Eyelash Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Green Mascara questions

Answered from the same tracked data.