Green Lipstick

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months

182K

Growth, 90 days vs prior 90

-35.9%

Conversion, latest week

6.0%

Market size, estimated

$93Ka year

Peak month

October12.2× the quietest month

Top search term

green lipstick136K searches a year

Listings sell for $8.58 on average, from $1.96 to $18.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $8.58 that is $2K to $4K a year per listing.

Average price

$8.58under the $15 to $100 sweet spot

Price range

$1.96–$18.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

2.1%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #497 within Lips. It carries 4,156 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

95%

Out of stock, average day

12.9%

Average rank

#497in Lips

Average rating

4.10 starsAmazon United States average 4.42 stars

Average reviews

4,156per listing

Listings tracked

43

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

61 months