Is green lipstick profitable to sell on Amazon United States?

The niche generates $93K/yr across 43 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Worth a look (52/100).

How competitive is the green lipstick niche?

31 brands and 61 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in green lipstick?

Top complaints mined from reviews: Color, Moist/Dry, Smudge Resistance. The return rate is 2.1%.

When does demand for green lipstick peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 12.2× the quietest.

What does it cost to enter the green lipstick niche?

Listings span $1.96–$18.65; the average listing price is $8.58 (sweet spot $15–$100). The average incumbent carries 4,156 reviews — the moat a new listing must climb.

green lipstick

Worth a look

Shows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-35.9% this quarter) keeps it on the watch list.

Brand share

Great47%

top-5 brand share — no brand owns this niche

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great33%

top-5 click share — an open shelf

Returns

Good2.1%

return rate — above 5% kills the launch gate

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,155.88

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.58

avg listing price — sweet spot $15–$100

Market size

Bad$93K

$93K/yr · 182K searches

Price range

Bad$1.96–$18.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-35.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, green lipstick is a $93K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

green lipstick market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $107K–$129K; units × avg price
Conversion rate: 6.0%
Avg BSR: #497
Page quality: 0%
Prime: 95%
Sponsored: 60%
Out of stock: 12.9%
Avg brand age: 61 months
Avg seller age: 148 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

31 rising

Sellers

Top-5 brand share

47%

Top 20: 88%

Top-5 click share

33%

Top 20: 77%

Open market

53%

evpct10%
AMY'S DIARY9%
UNICORN SNOT8%
wet n wild8%
BEUSELF6%
FENTY BEAUTY6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.9% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.2×

Open Trend

Top green lipstick search terms

green lipstick136K/yr -33.1%5.1% conv.
green lipstick for women15K/yr -47.5%7.1% conv.
dark green lipstick14K/yr -30.3%4.8% conv.
neon green lipstick4K/yr -22.7%2.1% conv.
green matte lipstick4K/yr -52.7%3.8% conv.
green glitter lipstick4K/yr -77.9%2.1% conv.
green lipstick elphaba4K/yr -77.1%9.1% conv.

All search terms

Top green lipstick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dark Pale Teal Forest Emerald Green Matte Glitter Shimmer Shiny Liquid Lipstick Lip Stain 3pcs Set for Women Lime Green Lipstick Matte+Lipstick Long Lasting Waterproof 24 Hours original (25#)

AMY'S DIARY$7.964.1★2,264 rev

UNICORN SNOT Liquid Metal Lip Paint | Intense Pigment Non-drying Metallic Lip Color Makeup | Vegan & Cruelty-free Lip Makeup - Mist (Kelly Green)

UNICORN SNOT$13.674.4★598 rev

New Fenty Beauty Mattemoiselle Plush Matte Lipstick! 14 Colors! All Day Color Intensity Weightless Matte Finish! For Lips That Look Fuller With Every Stroke! (Midnight Wasabi (Wicked Green))

FENTY BEAUTY$10.914.4★68 rev

Goth Green Shimmer Lipstick - Matte Black Base with Wicked Green Sparkle Highly Pigmented Long Lasting Velvet Gothic Lip Gloss Moisturizing Non-Sticky Lip Stain for Daily Witch Cosplay Vegan #09

BEUSELF$9.763.8★83 rev

wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Green

wet n wild$1.964.3★16,597 rev

Newest

by launch date

Goth Green Shimmer Lipstick - Matte Black Base with Wicked Green Sparkle Highly Pigmented Long Lasting Velvet Gothic Lip Gloss Moisturizing Non-Sticky Lip Stain for Daily Witch Cosplay Vegan #09

BEUSELF$9.7683 rev

7mo ago

Goth Green Glitter Lipstick for Woman Black Base Green Metallic Multichrome Liquid Lipstick High Pigment Multichrome Non-Stick Shimmer Lip Color for Bold Gothic Halloween Makeup Vegan & Cruelty-Free

oygcee$9.9311 rev

7mo ago

UNICORN SNOT Liquid Metal Lip Paint | Intense Pigment Non-drying Metallic Lip Color Makeup | Vegan & Cruelty-free Lip Makeup - Mist (Kelly Green)

UNICORN SNOT$13.67598 rev

10mo ago

wet n wild Halloween Fantasy Makers Chameleon Chrome Lip Foil Intense Multi-Chrome Pigment Mesmerizing Blendable Color Shift Foil Finish Cruelty-Free - Serpents Spell

wet n wild$5.881,005 rev

10mo ago

Dark Pale Teal Forest Emerald Green Matte Glitter Shimmer Shiny Liquid Lipstick Lip Stain 3pcs Set for Women Lime Green Lipstick Matte+Lipstick Long Lasting Waterproof 24 Hours original (25#)

AMY'S DIARY$7.962,264 rev

1y ago

What buyers say about green lipstick

What buyers praise and complain about, mined from review topics.

What buyers love

Color45%

“Love the black color”

Value For Money9%

“Worth the money”

Soft Feel8%

“super smooth”

Quality-Overall6%

“Good quality”

Durability5%

“Last long and easy to use”

Moist/Dry3%

“Feels moisturizing”

Texture/Consistency-Overall2%

“Nice texture,”

Ease Of Application2%

“It is smooth to apply”

Smudge Resistance2%

“I love this lipstick it's the shade I like it's moisturizing it doesn't smear”

Advertised Vs Actual Product1%

“Way better than it should be”

What buyers complain about

Color28%

“Color not as expected”

Moist/Dry10%

“Kind of dry”

Smudge Resistance6%

“Is not smear proof”

Advertised Vs Actual Product5%

“Doesnt look like the picture”

Adhesion/Stickiness5%

“Defective tube glued shut”

Smell4%

“The smell and texture of this lipstick was awful”

Durability4%

“broke from the bottom”

Quality-Overall3%

“Too bad they don't have quality control”

Value For Money3%

“Waste of money and time”

Ease Of Use2%

“I'm not sure how to even explain this”

Top return reasons

Color54%

Advertised Vs Actual Product13%

Moist/Dry5%

Functionality-Overall4%

Stain Resistance2%

Durability2%

Smell2%

Quality-Overall2%

Product Condition2%

Defective Material/Parts2%

Common questions

Is green lipstick profitable to sell on Amazon United States?: The niche generates $93K/yr across 43 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the green lipstick niche?: 31 brands and 61 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in green lipstick?: Top complaints mined from reviews: Color, Moist/Dry, Smudge Resistance. The return rate is 2.1%.
When does demand for green lipstick peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 12.2× the quietest.
What does it cost to enter the green lipstick niche?: Listings span $1.96–$18.65; the average listing price is $8.58 (sweet spot $15–$100). The average incumbent carries 4,156 reviews — the moat a new listing must climb.