Is green hair dye profitable to sell on Amazon United States?

The niche generates $229K/yr across 41 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (56/100).

How competitive is the green hair dye niche?

20 brands and 80 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in green hair dye?

Top complaints mined from reviews: Color, Suitability Colored Hair, Color Fading/Discoloration. The return rate is 0.9%.

When does demand for green hair dye peak?

Demand peaks in Oct; the busiest month runs 1.7× the quietest.

What does it cost to enter the green hair dye niche?

Listings span $6.11–$27.19; the average listing price is $14.36 (sweet spot $15–$100). The average incumbent carries 17,054 reviews — the moat a new listing must climb.

green hair dye

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$14.36

avg listing price — sweet spot $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Price range

Good$6.11–$27.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$229K

$229K/yr · 477K searches

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-4.5%

90-day search growth — must beat 0% to launch

Review moat

Bad17,053.76

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, green hair dye is a $229K/yr Amazon United States market (477K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct. Verdict: Worth a look — 56/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

green hair dye market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $215K–$287K; units × avg price
Conversion rate: 3.4%
Avg BSR: #399
Page quality: 0%
Prime: 93%
Sponsored: 85%
Out of stock: 7.8%
Avg brand age: 67 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

26%

ARCTIC FOX18%
MANIC PANIC18%
Lunar Tides14%
Splat11%
Good Dye Young8%
Lime Crime5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.7×

Open Trend

Top green hair dye search terms

green hair dye254K/yr -0.6%3.0% conv.
dark green hair dye56K/yr -13.4%3.1% conv.
emerald green hair dye20K/yr +0.5%2.3% conv.
green hair dye permanent20K/yr -5.7%2.3% conv.
manic panic green15K/yr +9.9%6.7% conv.
hair dye green14K/yr +3.9%2.1% conv.
permanent green hair dye14K/yr -12.5%2.2% conv.
lunar tides juniper green16K/yr -29.8%11.7% conv.
green semi permanent hair dye8K/yr -4.8%2.9% conv.
green hair color11K/yr -24.7%2.0% conv.

All search terms

Top green hair dye products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Splat Hair Splat Rebellious Colors 30 Wash Hair Color Kit Midnight Jade 6 Oz

Splat$9.944.2★5,386 rev

MANIC PANIC Classic Green Envy Semi Permanent Hair Color - Emerald Green Hair Dye for Women & Men That Lasts 4-6 Weeks - Vegan Ammonia & Cruelty-Free - Create & Mix Custom Shades (4oz)

MANIC PANIC$15.614.6★2,143 rev

ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz PHANTOM GREEN)

ARCTIC FOX$19.914.3★86,431 rev

Lunar Tides Semi-Permanent Hair Color (43 colors) (Juniper 8 fl. oz.)

Lunar Tides$20.044.1★12,348 rev

Lunar Tides Semi-Permanent Hair Color (43 colors) (Juniper 4 fl. oz.)

Lunar Tides$13.384.1★12,348 rev

Newest

by launch date

XMONDO Color Super Green Depositing Mask & Semi-Permanent Hair Dye Infused with Bond Booster & Hyaluronic Acid for Nourishment Revitalization & Repair Vegan Formula 8 Fl Oz

XMONDO$27.193,285 rev

2y ago

Good Dye Young Semi-Permanent Hair Color Vegan and Cruelty-Free Green Hair Dye Last up to 24 Washes Non-Damaging Conditioning Hair Color (5FL OZ Devils Ivy)

Good Dye Young$18.802,603 rev

2y ago

Danger Jones Semi-Permanent Hair Color (Empire - Green)

Danger Jones$15.611,441 rev

3y ago

Good Dye Young Streaks and Strands Semi-Permanent Hair Color (Kowabunga) - UV Protective Conditioning PPD-Free Cruelty-Free & Vegan Green Hair Dye Lasts 15-24+ Washes

Good Dye Young$11.801,941 rev

4y ago

Good Dye Young Semi-Permanent Hair Color Vegan and Cruelty-Free Green Hair Dye Last up to 24 Washes Non-Damaging Conditioning Hair Color (5FL OZ Kowabunga)

Good Dye Young$15.772,603 rev

4y ago

What buyers say about green hair dye

What buyers praise and complain about, mined from review topics.

What buyers love

Color50%

“Perfect Green”

Smell5%

“pleasant soft fragrance”

Suitability Colored Hair5%

“Its the exact color I was looking for. a dark green that blends well with my natural hair color”

Durability4%

“Great for Long-Term Use”

Advertised Vs Actual Product3%

“As advertised”

Color Fading/Discoloration3%

“It also stays on the skin a bit longer than other dyes”

Quality-Overall2%

“Honestly, Manic Panic is a really great brand”

Ease Of Application2%

“Overall, it offers salon inspired results with a more comfortable application experience”

Ease Of Use1%

“Super easy to use”

Hair Styling1%

“Take care and you will have beautiful hair”

What buyers complain about

Color40%

“NOT GREEN”

Suitability Colored Hair9%

“did not dye it at all”

Color Fading/Discoloration6%

“FADES QUICKLY”

Stain Resistance5%

“This product stains”

Functionality-Overall3%

“Doesnt work as advertised”

Quality-Overall3%

“Garbage,”

Durability2%

“Didnt last”

Smell2%

“The smell was not pleasant”

Advertised Vs Actual Product2%

“Color on the picture is misleading”

Adhesion/Stickiness1%

“Doesnt stick to my hair - it washed out after one wash”

Top return reasons

Color38%

Suitability Colored Hair29%

Functionality-Overall7%

Advertised Vs Actual Product4%

Leak-Proof4%

Value For Money3%

Product Condition2%

Adhesion/Stickiness2%

Color Fading/Discoloration1%

Size-Overall1%

Common questions

Is green hair dye profitable to sell on Amazon United States?: The niche generates $229K/yr across 41 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (56/100).
How competitive is the green hair dye niche?: 20 brands and 80 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in green hair dye?: Top complaints mined from reviews: Color, Suitability Colored Hair, Color Fading/Discoloration. The return rate is 0.9%.
When does demand for green hair dye peak?: Demand peaks in Oct; the busiest month runs 1.7× the quietest.
What does it cost to enter the green hair dye niche?: Listings span $6.11–$27.19; the average listing price is $14.36 (sweet spot $15–$100). The average incumbent carries 17,054 reviews — the moat a new listing must climb.