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50

green face paint wicked witch

Worth a look

Shows low returns (1.5%), but a small market ($34K/yr) keeps it on the watch list.

Market size 8Growth 21Conversion 49Competition 74Returns 84Price range 75Avg price 72Brand share 63Review moat 24Quality gap 68

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Great$2.45–$52.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$14.67

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,712.15

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Market size

Bad$34K

$34K/yr · 59K searches

According to Flapen's Amazon United States niche tracking, green face paint wicked witch is a $34K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

green face paint wicked witch market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$44K–$59K
units × avg price
Conversion rate
3.9%
Avg BSR
#517
Page quality
0%
Prime
97%
Sponsored
74%
Out of stock
2.8%
Avg brand age
58 months
Avg seller age
157 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 flat

Sellers

97

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

28%

  • Mehron32%
  • e.l.f.11%
  • Wismee9%
  • L'Oreal Paris9%
  • YBUETE6%
  • Erborian4%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -7.8% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 14.0×

Top green face paint wicked witch search terms

  • green foundation29K/yr
  • mehron green4K/yr
  • green foundation makeup10K/yr
  • mehron green face paint7K/yr
  • mac chromacake4K/yr
  • mehron face paint green5K/yr
All search terms

Top green face paint wicked witch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$2K9%$3K12%$4K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about green face paint wicked witch

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin16%

“So good for your skin”

Quality-Overall10%

“the reviews were good”

Color9%

“the color was just super vibrant”

Coverage8%

“Full coverage”

Soft Feel7%

“Feels very smooth”

Value For Money5%

“Worth the money”

Weight Light5%

“Lightweight and light cover”

Moist/Dry4%

“very moisturizing”

Smell2%

“The product has a strong scent”

Advertised Vs Actual Product2%

“Exactly what I needed”

What buyers complain about

Color19%

“Color is awful”

Coverage7%

“No coverage”

Allergies5%

“Irritates skin”

Functionality-Overall4%

“Did not work on me”

Smell4%

“chemical smell”

Moist/Dry3%

“Not a Moisturizer”

Value For Money3%

“Not worth cost”

Suitability Combination Skin3%

“Not for fair skin”

Thickness3%

“Too thick”

Oily/Greasy2%

“Does make skin oily”

Top return reasons

Color23%
Functionality-Overall15%
Advertised Vs Actual Product12%
Coverage8%
Smell4%
Product Condition3%
Suitability Combination Skin3%
Moist/Dry3%
Size-Overall2%
Texture/Consistency-Overall2%

Common questions

Is green face paint wicked witch profitable to sell on Amazon United States?
The niche generates $34K/yr across 39 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the green face paint wicked witch niche?
20 brands and 97 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in green face paint wicked witch?
Top complaints mined from reviews: Color, Coverage, Allergies. The return rate is 1.5%.
When does demand for green face paint wicked witch peak?
Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 14.0× the quietest.
What does it cost to enter the green face paint wicked witch niche?
Listings span $2.45–$52.59; the average listing price is $14.67 (sweet spot $15–$100). The average incumbent carries 6,712 reviews — the moat a new listing must climb.