Is green eyeliner profitable to sell on Amazon United States?

The niche generates $259K/yr across 32 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (57/100).

How competitive is the green eyeliner niche?

21 brands and 109 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in green eyeliner?

Top complaints mined from reviews: Durability, Color, Smudge Resistance. The return rate is 1.0%.

When does demand for green eyeliner peak?

Demand peaks in Mar–Oct; the busiest month runs 2.1× the quietest.

What does it cost to enter the green eyeliner niche?

Listings span $1.96–$32.05; the average listing price is $9.96 (sweet spot $15–$100). The average incumbent carries 16,374 reviews — the moat a new listing must climb.

green eyeliner

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Brand share

Great58%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good$1.96–$32.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$259K

$259K/yr · 305K searches

Avg price

Okay$9.96

avg listing price — sweet spot $15–$100

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

Review moat

Bad16,374

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, green eyeliner is a $259K/yr Amazon United States market (305K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Mar–Oct. Verdict: Worth a look — 57/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

green eyeliner market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: $249K–$299K; units × avg price
Conversion rate: 8.5%
Avg BSR: #51
Page quality: 0%
Prime: 100%
Sponsored: 66%
Out of stock: 2.1%
Avg brand age: 66 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

109

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

48%

Top 20: 88%

Open market

35%

NYX PROFESSIONAL MAKEUP20%
REVLON15%
L'Oreal Paris8%
Essence Cosmetics8%
MAYBELLINE8%
wet n wild6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.

Peak months: Mar, Oct · busiest ÷ quietest = 2.1×

Open Trend

Top green eyeliner search terms

green eyeliner166K/yr -16.9%7.2% conv.
green eyeliner pencil31K/yr +1.8%7.4% conv.
dark green eyeliner21K/yr -14.9%5.8% conv.
olive green eyeliner15K/yr -4.5%5.7% conv.
emerald green eyeliner10K/yr +1.4%6.3% conv.
olive eyeliner9K/yr -1.4%5.7% conv.
green eye liner11K/yr -22.9%8.8% conv.
eyeliner green7K/yr -0.1%5.9% conv.
emerald eyeliner5K/yr +12.7%6.2% conv.
green eyeliner waterproof5K/yr -22.8%8.6% conv.

All search terms

Top green eyeliner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Revlon ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Shimmer Finish 206 Jade 0.01 oz

REVLON$6.944.5★51,636 rev

NYX PROFESSIONAL MAKEUP Mechanical Eye Pencil Vivid Rich Mechanical Creamy Retractable Eyeliner - Emerald Empire Emerald Green Eyeliner

NYX PROFESSIONAL MAKEUP$6.824.5★103,040 rev

essence | Stay & Play Gel Eyeliner | Super Soft Gel-like Texture | Waterproof & Longlasting | Vegan & Cruelty Free (07 Emerald Dragon)

Essence Cosmetics$4.744.3★5,082 rev

wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Green

wet n wild$1.964.3★16,511 rev

e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Rare Emerald

e.l.f.$3.794.4★3,865 rev

Newest

by launch date

Wugbc 2 PCS Green Eyeliner Pencil Set Matte Shimmer Gel Waterline Eye Liner Pen Smudge-Proof Multi-Use Colorful Eyeliner Creamy High Pigmented Long-Lasting Retractable Smooth Eye Makeup

Wugbc$7.77127 rev

7mo ago

LOreal Paris Haute Precision Waterproof Liquid Eyeliner Smudge-Proof Eye Liner with Micro-Tip for up to 28HR Eye Makeup Wear 040 Green Velvet

L'Oreal Paris$11.49505 rev

8mo ago

Charlotte Tilbury Magic Eyeliner - Waterproof Eyeliner Pencil with Matte & Metallic Finishes - Creamy Blendable Formula with Up to 16HR Wear - Smudge & Humidity Proof - Green Lights

Charlotte Tilbury$32.05266 rev

10mo ago

LAURA GELLER NEW YORK Kajal Longwear Kohl Eyeliner Pencil Olive Smooth Blendable Application Long-Wearing Non-Creasing Infused with Caffeine & Vitamin E Built-In Sharpener

LAURA GELLER NEW YORK$18.276,551 rev

10mo ago

e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Rare Emerald

e.l.f.$3.793,865 rev

1y ago

What buyers say about green eyeliner

What buyers praise and complain about, mined from review topics.

What buyers love

Color34%

“Love the green”

Eyeliner Quality8%

“This is the best eyeliner I have used in quite awhile”

Smudge Resistance7%

“No smear”

Durability7%

“Stays on, last a long time”

Soft Feel6%

“Very smooth feel and look”

Quality-Overall6%

“Great product and great color”

Ease Of Application4%

“Easy to apply”

Value For Money4%

“reasonably priced”

Ease Of Use3%

“Easy to use”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Durability14%

“breaks really easy”

Color12%

“Color does not match”

Smudge Resistance10%

“Eyeliner smudges”

Moist/Dry6%

“Seems dry and I've only had it a few months”

Value For Money4%

“Very overpriced”

Ease Of Application4%

“way to thick in the application”

Advertised Vs Actual Product4%

“Deceptive advertising”

Eyeliner Quality4%

“when it comes for me to sharpen the eyeliner pencil it didn't do the job,not impressed and it was too late for me to return it”

Quality-Overall3%

“Cheap”

Ease Of Use3%

“Could not use”

Top return reasons

Color37%

Eyeliner Quality28%

Advertised Vs Actual Product8%

Moist/Dry3%

Functionality-Overall3%

Durability3%

Water Resistance2%

Defective Material/Parts2%

Product Condition1%

Quality-Overall1%

Common questions

Is green eyeliner profitable to sell on Amazon United States?: The niche generates $259K/yr across 32 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (57/100).
How competitive is the green eyeliner niche?: 21 brands and 109 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in green eyeliner?: Top complaints mined from reviews: Durability, Color, Smudge Resistance. The return rate is 1.0%.
When does demand for green eyeliner peak?: Demand peaks in Mar–Oct; the busiest month runs 2.1× the quietest.
What does it cost to enter the green eyeliner niche?: Listings span $1.96–$32.05; the average listing price is $9.96 (sweet spot $15–$100). The average incumbent carries 16,374 reviews — the moat a new listing must climb.