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green eyelashes

Skip it

Soft demand (-60.9% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 44Competition 54Returns 63Price range 0Avg price 23Brand share 62Review moat 59Quality gap 76

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.5%

return rate — above 5% kills the launch gate

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Review moat

Good1,134.11

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$8.38

avg listing price — sweet spot $15–$100

Market size

Bad$13K

$13K/yr · 45K searches

Growth

Bad-60.9%

90-day search growth — must beat 0% to launch

Price range

Bad$5.05–$11.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, green eyelashes is a $13K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 37/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

green eyelashes market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$17K–$21K
units × avg price
Conversion rate
3.5%
Avg BSR
#1,882
Page quality
0%
Prime
100%
Sponsored
78%
Out of stock
2.9%
Avg brand age
45 months
Avg seller age
166 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

33

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

28%

  • MISSLADY25%
  • VNIHTT21%
  • Charklik9%
  • NATUHANA7%
  • VAVALASH6%
  • JIANGLAI4%

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — -60.9% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 30.9×

Top green eyelashes search terms

  • green lashes17K/yr
  • green eyelashes25K/yr
  • green eyelashes for women3K/yr
All search terms

Top green eyelashes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$5298%$1K12%$2K16%$2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about green eyelashes

What buyers praise and complain about, mined from review topics.

What buyers love

Color29%

“The colors are vibrant”

Eyelash Quality22%

“Great Mascara”

Quality-Overall6%

“theyre good quality”

Ease Of Use6%

“Easy to use”

Brush Quality3%

“The brush is good though”

Soft Feel3%

“super cute and pretty soft”

Advertised Vs Actual Product3%

“Looks just like the picture”

Efficiency2%

“Its works well”

Adhesion/Stickiness2%

“long easy to apply sticky in their own”

Value For Money2%

“Good Value”

What buyers complain about

Color45%

“Too dark”

Eyelash Quality5%

“the mascara isnt very noticeable”

Moist/Dry4%

“drys black unfortunately”

Value For Money4%

“Use to be cheaper”

Thickness3%

“Package was already open and the product was thick and clumpy”

Durability3%

“They fall apart really easily”

Size-Overall3%

“I just felt that they were too long for what I wanted”

Quality-Overall3%

“Garbage”

Eyeliner Quality3%

“dont buy the bundle because the eyeliner is bad”

Smudge Resistance3%

“A little flakey after some wear”

Top return reasons

Color44%
Advertised Vs Actual Product13%
Moist/Dry7%
Size-Overall7%
Functionality-Overall4%
Eyelash Quality3%
Quality-Overall3%
Adhesion/Stickiness3%
Eyeliner Quality2%
Smell2%

Common questions

Is green eyelashes profitable to sell on Amazon United States?
The niche generates $13K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -60.9%. Flapen's verdict: Skip it (37/100).
How competitive is the green eyelashes niche?
19 brands and 33 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in green eyelashes?
Top complaints mined from reviews: Color, Eyelash Quality, Moist/Dry. The return rate is 2.5%.
When does demand for green eyelashes peak?
Demand peaks in Oct–Nov; the busiest month runs 30.9× the quietest.
What does it cost to enter the green eyelashes niche?
Listings span $5.05–$11.96; the average listing price is $8.38 (sweet spot $15–$100). The average incumbent carries 1,134 reviews — the moat a new listing must climb.