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Green Eyelashes

Fail

Demand is soft, at -60.9% this quarter, so Green Eyelashes is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$13K/yr45K searches / yr
90-day growth
-60.9%search demand this quarter
Competition
52%top-5 click share · 19 brands · 33 sellers

Flapen Score

Green Eyelashes against its category

The dotted line is the Beauty & Personal Care average. Past it, Green Eyelashes is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Eyelashes market on Amazon at a glance

Shoppers on Amazon United States searched for Green Eyelashes 45K times last year and spent an estimated $13K. The top 5 brands take 68% of clicks. Demand peaks in Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -60.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-60.9%
Conversion, latest week
3.5%
Market size, estimated
$13Ka year
Peak month
October30.9× the quietest month
Top search term
green lashes17K searches a year

02 · Price

A sale here is worth $8.38.

Listings sell for $8.38 on average, from $5.05 to $11.96. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $8.38 that is $0 to $838 a year per listing.

Average price
$8.38under the $15 to $100 sweet spot
Price range
$5.05–$11.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$838
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #1,882 within Makeup Brushes & Tools. It carries 1,134 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#1,882in Makeup Brushes & Tools
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
1,134per listing
Listings tracked
27

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Green Eyelashes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

33

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

28%

  • Brand 125%
  • Brand 221%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Green Eyelashes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 30.9×

Search terms

Top Green Eyelashes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green lashes17K/yr
  • green eyelashes25K/yr
  • green eyelashes for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Green Eyelashes

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Color”
45%of negative reviews mention “Color”
2.5%of orders come back
“Too dark”
A buyer, on “Color”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Green Eyelashes questions

Answered from the same tracked data.