Is green chapstick profitable to sell on Amazon United States?

The niche generates $40K/yr across 3 tracked products. 90-day search growth is -29.5%. Flapen's verdict: Skip it (28/100).

How competitive is the green chapstick niche?

3 brands and 17 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in green chapstick?

Top complaints mined from reviews: Smell, Size-Overall, Moist/Dry. The return rate is 0.9%.

What does it cost to enter the green chapstick niche?

Listings span $4.60–$23.96; the average listing price is $11.74 (sweet spot $15–$100). The average incumbent carries 12,330 reviews — the moat a new listing must climb.

green chapstick

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.74

avg listing price — sweet spot $15–$100

Price range

Okay$4.60–$23.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad12,329.67

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$40K

$40K/yr · 56K searches

Growth

Bad-29.5%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, green chapstick is a $40K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

green chapstick market data

Units sold / yr: 4K–5K; avg 1,000–1,250/product
Revenue / yr: $47K–$59K; units × avg price
Conversion rate: 6.0%
Avg BSR: #56
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 36 months
Avg seller age: 131 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Summer Fridays83%
Summer Ferenity10%
e.l.f.6%

Demand

Weekly Amazon search volume, last 16 weeks — -29.5% search growth over the last 90 days.

Open Trend

Top green chapstick search terms

green lip gloss20K/yr -42.7%0.9% conv.
summer fridays mint13K/yr -24.4%10.3% conv.
mint summer fridays6K/yr -27.3%10.7% conv.
summer fridays green3K/yr -3.1%4.1% conv.
summer fridays lip balm mint4K/yr -11.5%11.8% conv.
green lipgloss4K/yr -26.6%0.9% conv.
summer fridays sweet mint4K/yr -24.9%13.1% conv.
summer fridays mint lip balm3K/yr +6.3%15.3% conv.

All search terms

Top green chapstick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Summer Fridays Lip Butter Balm - Hydrating Overnight Lip Mask + Clear Gloss for Instant Shine - With Nourishing Shea Butter - Everyday Makeup + Skincare Summer Essentials - Vegan - Sweet Mint (.5 Oz)

Summer Fridays$23.964.7★10,168 rev

Summer Tinted Lip Butter Balm - Conditioning Lip Mask Ultra-Hydrating Instant Moisture Shine Hydration - Sheer-Tinted Soothing Lip Care - Sweet Mint (0.5 Oz)

Summer Ferenity$6.684.4★368 rev

e.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-free Honeydew

e.l.f.$4.604.6★26,453 rev

Newest

by launch date

Summer Tinted Lip Butter Balm - Conditioning Lip Mask Ultra-Hydrating Instant Moisture Shine Hydration - Sheer-Tinted Soothing Lip Care - Sweet Mint (0.5 Oz)

Summer Ferenity$6.68368 rev

1y ago

e.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-free Honeydew

e.l.f.$4.6026,453 rev

2y ago

Summer Fridays Lip Butter Balm - Hydrating Overnight Lip Mask + Clear Gloss for Instant Shine - With Nourishing Shea Butter - Everyday Makeup + Skincare Summer Essentials - Vegan - Sweet Mint (.5 Oz)

Summer Fridays$23.9610,168 rev

2y ago

What buyers say about green chapstick

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry23%

“Its moisturizing enough”

Smell18%

“Love the smell”

Quality-Overall15%

“Good quality”

Soft Feel13%

“It feels super refreshing”

Gifting Purpose6%

“Birthday gifts”

Value For Money4%

“Best lip balm worth the price”

Texture/Consistency-Overall4%

“The texture is very thick so it stays on for a very long time”

Brightness/Shine/Glow3%

“Perfect for winter days, all seasons actually, and glossy shine”

Color2%

“Nice shiny and natural look”

Size-Overall1%

“The mini size is perfect to carry on your pocket”

What buyers complain about

Smell33%

“dull smell”

Size-Overall14%

“Not a good fit”

Moist/Dry11%

“I have bad dry lips”

Ethical Trade/Fair Trade6%

“Beware of scammers”

Brightness/Shine/Glow6%

“I feel like it doesnt give a lot of shine unless you apply a lot”

Adhesion/Stickiness6%

“Its a little sticky on my lips”

Top return reasons

Value For Money19%

Advertised Vs Actual Product14%

Smell11%

Size-Overall8%

Moist/Dry8%

Color7%

Product Condition7%

Leak-Proof5%