green apple shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.84avg listing price — sweet spot $15–$100
Price range
Good$5.72–$24.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$150K$150K/yr · 93K searches
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,369.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, green apple shampoo is a $150K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
green apple shampoo market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- $128K–$161K
- units × avg price
- Conversion rate
- 12.5%
- Avg BSR
- #3,766
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 38%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Head & Shoulders63%
- Procter & Gamble32%
- Garnier4%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +5.8% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top green apple shampoo search terms
- green apple shampoo13K/yr
- head and shoulders green apple13K/yr
- head and shoulders shampoo apple16K/yr
- head and shoulders apple12K/yr
- head and shoulders shampoo green apple13K/yr
- green apple shampoo and conditioner5K/yr
- head and shoulders 2 in 1 green apple5K/yr
- head and shoulders green apple shampoo5K/yr
- green apple head and shoulders shampoo4K/yr
- head and shoulders 2 in 1 apple3K/yr
Top green apple shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Head & Shoulders Anti-Dandruff Shampoo with 1% Pyrithione Zinc Clinically Proven & Scalp Care Treatment Fresh Green Apple Scent 32.1 Fl Oz Each 2 Pack
Head & Shoulders$24.604.8★22,903 rev
Head & Shoulders Shampoo Apple Fresh 250 ml by Head & Shoulders
Procter & Gamble$8.774.3★914 rev
Head & Shoulders Anti-Dandruff Shampoo and Conditioner Green Apple 2-in-1 Twin Pack 1% Pyrithione Zinc Flake Control Green Apple Scent Clean Scalp 32.1 fl oz Each
Head & Shoulders$24.584.8★5,076 rev
Head and Shoulders Dandruff Shampoo Anti-Dandruff Treatment Green Apple for Daily Use Paraben Free 28.2 oz
Head & Shoulders$11.504.9★46 rev
Garnier Fructis Grow Strong Shampoo 33.8 Fl Oz 1 Count (Packaging May Vary)
Garnier$8.794.7★13,832 rev
Newest
by launch dateHead and Shoulders Dandruff Shampoo Anti-Dandruff Treatment Green Apple for Daily Use Paraben Free 28.2 oz
Head & Shoulders$11.5046 rev
Head and Shoulders Dandruff Shampoo Anti-Dandruff Treatment Green Apple for Daily Use Paraben Free 12.5 oz
Head & Shoulders$5.7258 rev
Head and Shoulders 2 in 1 Dandruff Shampoo and Conditioner Green Apple 12.5 oz
Head & Shoulders$6.6158 rev
Head & Shoulders Anti-Dandruff Shampoo with 1% Pyrithione Zinc Clinically Proven & Scalp Care Treatment Fresh Green Apple Scent 32.1 Fl Oz Each 2 Pack
Head & Shoulders$24.6022,903 rev
Head & Shoulders Anti-Dandruff Shampoo and Conditioner Green Apple 2-in-1 Twin Pack 1% Pyrithione Zinc Flake Control Green Apple Scent Clean Scalp 32.1 fl oz Each
Head & Shoulders$24.585,076 rev
Trending
90-day click momentum
Head and Shoulders Green Apple Daily-Use Anti-Dandruff Paraben Free Shampoo 32.1 fl oz
Head & Shoulders$12.124.7★
Garnier Fructis Grow Strong Shampoo 33.8 Fl Oz 1 Count (Packaging May Vary)
Garnier$8.794.7★
Head & Shoulders Shampoo Apple Fresh 250 ml by Head & Shoulders
Procter & Gamble$8.774.3★
Head & Shoulders Anti-Dandruff Shampoo and Conditioner Green Apple 2-in-1 Twin Pack 1% Pyrithione Zinc Flake Control Green Apple Scent Clean Scalp 32.1 fl oz Each
Head & Shoulders$24.584.8★
Head & Shoulders Anti-Dandruff Shampoo with 1% Pyrithione Zinc Clinically Proven & Scalp Care Treatment Fresh Green Apple Scent 32.1 Fl Oz Each 2 Pack
Head & Shoulders$24.604.8★
What buyers say about green apple shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“seeing how many good reviews they had”
“Works as described providing dandruff prevention”
“As shown”
“not expensive”
“Useful shampoo”
“Also helps with preventing hair loss”
“smooth”
“Makes your hair feel nice and clean”
“this amazing and works on my hair perfectly it doesn't weigh it down”
What buyers complain about
“Very small bottle for the price”
“Over priced”
“Looks can be deceiving”
“I was using something that was making my scalp itch”
“New Chemical Scent”
“No luck with it 😕 Did not help with my dandruff”
“It makes by hair break”
“i broke out wouldn't buy again so sad too”
“I really struggle with dryness all over”
“a great change was worried about white hair discoloration”
Top return reasons
Common questions
- Is green apple shampoo profitable to sell on Amazon United States?
- The niche generates $150K/yr across 8 tracked products. 90-day search growth is +5.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the green apple shampoo niche?
- 3 brands and 57 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in green apple shampoo?
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.3%.
- When does demand for green apple shampoo peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the green apple shampoo niche?
- Listings span $5.72–$24.60; the average listing price is $12.84 (sweet spot $15–$100). The average incumbent carries 5,369 reviews — the moat a new listing must climb.