Grecian Formula for Men

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

233K

Growth, 90 days vs prior 90

-8.6%

Conversion, latest week

10.6%

Market size, estimated

$1.2Ma year

Peak month

May2.4× the quietest month

Top search term

touch of gray for men56K searches a year

Listings sell for $50.22 on average, from $8.24 to $583.28. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $50.22 that is $63K to $75K a year per listing.

Average price

$50.22inside the $15 to $100 sweet spot

Price range

$8.24–$583.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

$63K–$75K

Returns

0.4%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #389 within Hair Coloring Products. It carries 4,267 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

88%

Out of stock, average day

11.4%

Average rank

#389in Hair Coloring Products

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

4,267per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months