Is grecian formula for men profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the grecian formula for men niche?

3 brands and 89 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in grecian formula for men?

Top complaints mined from reviews: Color, Functionality-Overall, Value For Money. The return rate is 0.4%.

When does demand for grecian formula for men peak?

Demand peaks in Jan–Feb–May; the busiest month runs 2.4× the quietest.

What does it cost to enter the grecian formula for men niche?

Listings span $8.24–$583.28; the average listing price is $50.22 (sweet spot $15–$100). The average incumbent carries 4,267 reviews — the moat a new listing must climb.

grecian formula for men

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$50.22

avg listing price — sweet spot $15–$100

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Great$1.2M

$1.2M/yr · 233K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,267

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.6%

90-day search growth — must beat 0% to launch

Price range

Bad$8.24–$583.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, grecian formula for men is a $1.2M/yr Amazon United States market (233K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–May. Verdict: Worth a look — 54/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

grecian formula for men market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: $1.5M–$2.0M; units × avg price
Conversion rate: 10.6%
Avg BSR: #389
Page quality: 0%
Prime: 88%
Sponsored: 76%
Out of stock: 11.4%
Avg brand age: 55 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Just for Men84%
Youthair14%
Clubman1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.

Peak months: Jan, Feb, May · busiest ÷ quietest = 2.4×

Open Trend

Top grecian formula for men search terms

touch of gray for men56K/yr +4.4%14.8% conv.
grecian formula for men33K/yr -16.4%3.6% conv.
just for men touch of gray24K/yr +13.4%10.9% conv.
grecian formula15K/yr -8.6%3.0% conv.
touch of grey for men12K/yr -0.6%12.8% conv.
touch of gray8K/yr +16.7%10.4% conv.
grecian formula for men hair21K/yr -38.6%3.0% conv.
just for men touch of gray dark brown6K/yr +2.3%14.2% conv.
touch of grey7K/yr +16.9%8.9% conv.
youthair cream for men9K/yr -40.4%7.7% conv.

All search terms

Top grecian formula for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Just For Men Touch of Gray Mens Hair Color Kit with Comb Applicator for Easy Application Great for a Salt and Pepper Look - Black T-55 Pack of 1

Just for Men$10.044.3★6,125 rev

Just For Men Touch of Gray Mens Hair Color Kit with Comb Applicator for Easy Application Great for a Salt and Pepper Look - Medium Brown T-35 Pack of 1

Just for Men$8.244.2★2,718 rev

Just For Men Touch of Gray Mens Hair Color Kit with Comb Applicator for Easy Application Great for a Salt and Pepper Look - Dark Brown T-45 Pack of 1

Just for Men$8.784.3★6,125 rev

Just for Men Control GX Grey Reducing Shampoo Gradual Hair Color with Keratin for Stronger Thicker and Healthier Looking Hair 4 Fl Oz - Pack of 1

Just for Men$10.334.4★21,650 rev

Just For Men Touch of Gray Mustache & Beard Beard Coloring for Gray Hair with Brush Included for Easy Application Great for a Salt and Pepper Look - Dark Brown & Black B-45/55 Pack of 1

Just for Men$10.103.9★7,421 rev

Newest

by launch date

Just for Men Gray Reverse Daily Hair Serum Gradually Reduces Gray Hair Easy Dye-Free Serum Travel Friendly 1.7oz

Just for Men$18.74223 rev

9mo ago

Just for Men Control GX Grey Reducing Shampoo Gradual Hair Color with Keratin for Stronger Thicker and Healthier Looking Hair 4 Fl Oz - Pack of 1

Just for Men$10.3321,650 rev

6y ago

Youthair Cream for Men Color Restoring Conditioning Creme Restores Natural Color Without Dyes 3.75 oz Box 6 Pack

Youthair$30.74900 rev

11y ago

Youthair Creme For Men and Women 16 oz (Pack of 2)

Clubman$583.28272 rev

11y ago

Just For Men Touch of Gray Mustache & Beard Beard Coloring for Gray Hair with Brush Included for Easy Application Great for a Salt and Pepper Look - Dark Brown & Black B-45/55 Pack of 1

Just for Men$10.107,421 rev

12y ago

What buyers say about grecian formula for men

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Excellent product”

Ease Of Use10%

“Easy to use”

Efficiency9%

“it does work”

Color9%

“It is very effective on color”

Advertised Vs Actual Product7%

“Just as advertised”

Suitability Colored Hair6%

“Simple, Effective, and Noticeably Restores Natural Color”

Value For Money4%

“Really worth the price”

Ease Of Application4%

“Application is easy”

Durability3%

“good for about one month of use”

Color Fading/Discoloration2%

“I haven't had any finger or shower discoloration like others mentioned”

What buyers complain about

Color19%

“it's a bit darker”

Functionality-Overall19%

“No results”

Value For Money5%

“expensive”

Suitability Colored Hair5%

“Does not dye hair”

Hair Related4%

“Will lose your hair”

Quality-Overall3%

“Crappy product”

Allergies3%

“Irritation”

Smell3%

“it has a weird smell”

Color Fading/Discoloration2%

“it does not darken any more like it used to”

Stain Resistance2%

“it stained the skin a lot”

Top return reasons

Color43%

Suitability Colored Hair12%

Advertised Vs Actual Product10%

Functionality-Overall9%

Leak-Proof4%

Defective Material/Parts4%