Is great lash mascara brownish black profitable to sell on Amazon United States?

The niche generates $61K/yr across 29 tracked products. 90-day search growth is -4.6%. Flapen's verdict: Skip it (44/100).

How competitive is the great lash mascara brownish black niche?

3 brands and 124 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in great lash mascara brownish black?

Top complaints mined from reviews: Moist/Dry, Eyelash Quality, Water Resistance. The return rate is 0.4%.

When does demand for great lash mascara brownish black peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the great lash mascara brownish black niche?

Listings span $5.47–$12.23; the average listing price is $7.84 (sweet spot $15–$100). The average incumbent carries 6,049 reviews — the moat a new listing must climb.

great lash mascara brownish black

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible18.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,049.48

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.6%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.84

avg listing price — sweet spot $15–$100

Market size

Bad$61K

$61K/yr · 41K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$5.47–$12.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, great lash mascara brownish black is a $61K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

great lash mascara brownish black market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $63K–$78K; units × avg price
Conversion rate: 18.8%
Avg BSR: #197
Page quality: 0%
Prime: 93%
Sponsored: 31%
Out of stock: 0.0%
Avg brand age: 86 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

124

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

COVERGIRL66%
MAYBELLINE34%
L'Oreal Paris1%

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — -4.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top great lash mascara brownish black search terms

cover girl mascara brown/black12K/yr -8.6%15.1% conv.
covergirl mascara brown black6K/yr -1.9%20.4% conv.
maybelline mascara brownish black5K/yr +14.5%13.4% conv.
covergirl brown mascara5K/yr +1.8%14.4% conv.
great lash mascara brownish black5K/yr -25.4%15.9% conv.
covergirl mascara brown4K/yr -7.3%14.5% conv.
maybelline great lash mascara brownish black2K/yr +17.3%19.5% conv.
cover girl brown mascara2K/yr -6.2%12.5% conv.

All search terms

Top great lash mascara brownish black products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COVERGIRL Lash Blast Volume Mascara Long-Wearing Smudge-Proof Cruelty Free - Brown (Pack of 1)

COVERGIRL$8.124.4★4,661 rev

Maybelline Great Lash Washable Mascara Makeup Volumizing Lash-Doubling Formula That Conditions As It Thickens Brownish Black 1 Count

MAYBELLINE$6.184.5★1,136 rev

COVERGIRL Lash Blast Volume Mascara Long-Wearing Smudge-Proof Cruelty Free - Black Brown (Pack of 1)

COVERGIRL$6.614.4★3,885 rev

Maybelline Great Lash BIG Washable Mascara Volumizing Thickening Lengthening Mascara Brownish Black 1 Count

MAYBELLINE$6.374.4★4,138 rev

COVERGIRL Professional All-in-One Curved Brush Mascara Black Brown 210 0.3 Ounce (packaging may vary)

COVERGIRL$5.494.3★1,660 rev

Newest

by launch date

CoverGirl Eye Enhancer Berry Brown 3D Mascara Curved Fiber Brush Plant-Based Lifting Wax For All Lash Types 24-Hour Wear Transfer-Proof Flake-Free 0.30oz

COVERGIRL$6.881,297 rev

2y ago

Covergirl Lash Blast Cleantopia Mascara Volumizing Smudge-Proof Vegan Formula Brown 815 1 Count

COVERGIRL$8.876,327 rev

3y ago

Covergirl Lash Blast Cleantopia Mascara Volumizing Smudge-Proof Vegan Formula Extreme Black 800 1 Count

COVERGIRL$8.936,327 rev

3y ago

Maybelline Great Lash BIG Washable Mascara Volumizing Thickening Lengthening Mascara Brownish Black 2 Count

MAYBELLINE$12.23862 rev

4y ago

CoverGirl Lash Blast Clean Volume Mascara Vegan Formula Volumizing Smudge-Proof Black Brown 1 Count

COVERGIRL$8.342,599 rev

5y ago

What buyers say about great lash mascara brownish black

What buyers praise and complain about, mined from review topics.

What buyers love

Eyelash Quality31%

“If you like Great Lash”

Color10%

“Good color”

Quality-Overall9%

“Good quality”

Value For Money8%

“Good price”

Ease Of Application4%

“the ease of application”

Durability3%

“Used for for years”

Water Resistance3%

“This particular product is waterproof”

Smudge Resistance3%

“smudge proof”

Advertised Vs Actual Product2%

“Does the job”

Ease Of Use2%

“Easy to use”

What buyers complain about

Moist/Dry14%

“Dried Out”

Eyelash Quality11%

“Just Mascara—Doesnt Work Miracles”

Water Resistance7%

“NOT waterproof”

Smudge Resistance6%

“Definitely not smudge proof”

Color5%

“Ugly color”

Functionality-Overall4%

“not completely effective”

Ease Of Use3%

“Not easy to work with”

Thickness3%

“Didn't like brush - brush too thick to go on easily”

Quality-Overall3%

“This product is not good at all”

Ease Of Application3%

“Didnt like - not good application”

Top return reasons

Color28%

Moist/Dry17%

Water Resistance14%

Advertised Vs Actual Product12%

Eyeliner Quality4%

Functionality-Overall4%

Eyelash Quality2%

Product Condition2%

Defective Material/Parts2%

Value For Money1%

Common questions

Is great lash mascara brownish black profitable to sell on Amazon United States?: The niche generates $61K/yr across 29 tracked products. 90-day search growth is -4.6%. Flapen's verdict: Skip it (44/100).
How competitive is the great lash mascara brownish black niche?: 3 brands and 124 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in great lash mascara brownish black?: Top complaints mined from reviews: Moist/Dry, Eyelash Quality, Water Resistance. The return rate is 0.4%.
When does demand for great lash mascara brownish black peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the great lash mascara brownish black niche?: Listings span $5.47–$12.23; the average listing price is $7.84 (sweet spot $15–$100). The average incumbent carries 6,049 reviews — the moat a new listing must climb.