Gray Hair Spray

Shoppers searched for this 477K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -78.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $259K a year.

Searches, last 12 months

477K

Growth, 90 days vs prior 90

-78.3%

Conversion, latest week

5.7%

Market size, estimated

$259Ka year

Peak month

February7.6× the quietest month

Top search term

gray hair spray111K searches a year

Listings sell for $9.61 on average, from $5.01 to $13.43. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $9.61 that is $14K to $19K a year per listing.

Average price

$9.61under the $15 to $100 sweet spot

Price range

$5.01–$13.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

$14K–$19K

Returns

0.7%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #222 within Hair Coloring Products. It carries 8,836 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

5.2%

Average rank

#222in Hair Coloring Products

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

8,836per listing

Listings tracked

27

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

61 months