Gray Hair Coverage Touch Up

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months

100K

Growth, 90 days vs prior 90

-7.1%

Conversion, latest week

7.1%

Market size, estimated

$75Ka year

Peak month

February1.6× the quietest month

Top search term

hair mascara for gray hair28K searches a year

Listings sell for $10.58 on average, from $5.83 to $22.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.58 that is $3K to $5K a year per listing.

Average price

$10.58under the $15 to $100 sweet spot

Price range

$5.83–$22.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

2.1%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #88 within Hair Coloring Products. It carries 6,612 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#88in Hair Coloring Products

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

6,612per listing

Listings tracked

26

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

60 months