Gray Eyebrow Pencil
MaybeAn estimated 0.4% of orders come back. But the average product has 13,787 reviews to catch up to, so Gray Eyebrow Pencil is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $130K/yr156K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 60%top-5 click share · 18 brands · 77 sellers
Flapen Score
Gray Eyebrow Pencil against its category
The dotted line is the Beauty & Personal Care average. Past it, Gray Eyebrow Pencil is stronger. Inside it, weaker.
Market
The Gray Eyebrow Pencil market on Amazon at a glance
Shoppers on Amazon United States searched for Gray Eyebrow Pencil 156K times last year and spent an estimated $130K. The top 5 brands take 63% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.
- Searches, last 12 months
- 156K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $130Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- gray eyebrow pencil29K searches a year
02 · Price
A sale here is worth $9.59.
Listings sell for $9.59 on average, from $3.17 to $27.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $9.59 that is $2K to $5K a year per listing.
- Average price
- $9.59under the $15 to $100 sweet spot
- Price range
- $3.17–$27.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #224 within Eyes. It carries 13,787 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 6.0%
- Average rank
- #224in Eyes
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 13,787per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Gray Eyebrow Pencil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
e.l.f. Instant Lift Waterproof Eyebrow Pencil Dual-Ended with Precision Tip & Spoolie Smudge-Resistant Formula for Natural Long-Lasting Brows Grey
- Price
- $4.66
- Rating
- 4.5/5
- Reviews
- 12,070
- Age
- 2y ago

NYX PROFESSIONAL MAKEUP Micro Brow Pencil Precise Eyebrow Pencil - Grey
- Price
- $10.20
- Rating
- 4.5/5
- Reviews
- 72,027
- Age
- 4y ago

Grey Eyebrow Pencil 2Pcs Professional Micro Brow Pencil with Spoolie Brush Longwearing Waterproof Eyebrow Pencil Eye Brow Pencils for Women and Older Women (Update Gray)
- Price
- $5.95
- Rating
- 4.6/5
- Reviews
- 513
- Age
- 3y ago

COVERGIRL Perfect Blend Eyeliner Pencil Charcoal Neutral .03 oz (850 mg) (Packaging may vary)
- Price
- $6.02
- Rating
- 4.5/5
- Reviews
- 18,482
- Age
- 13y ago

Yfulfill Gray Eyebrow Pencils for Older Women with Grey/Silver/White Hair
- Price
- $9.60
- Rating
- 4.3/5
- Reviews
- 1,969
- Age
- 4y ago
Trending
estimated 90-day click momentum
Berinist Waterproof Eye Brow Pencils for Women 6Pcs Double-ended Grey Eyebrow Pencil with Razor Kit Triangular Tip Design Makes it Easier to Define and Fill in Brows for a Natural Look
- Price
- $7.05
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 1y ago

COVERGIRL Perfect Blend Eyeliner Pencil Smoky Taupe 130 (1 Count) (Packaging May Vary) Eyeliner Pencil with Blending Tip
- Price
- $5.22
- Rating
- 4.5/5
- Reviews
- 18,482
- Age
- 22y ago

Prime Prometics PrimeBrow Pencil for Mature Women Ultra-Precise Tip for Natural Hair-Like Strokes Smudge-Proof & Long-Lasting Wear Great for Thinning Sparse or Graying Brows (Silver Queen)
- Price
- $27.51
- Rating
- 4.4/5
- Reviews
- 919
- Age
- 1y ago

e.l.f. Instant Lift Brow Pencil Dual-Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames Blonde 0.006 Oz
- Price
- $3.72
- Rating
- 4.6/5
- Reviews
- 70,522
- Age
- 7y ago

Maybelline Total Temptation Eyebrow Definer Pencil Medium Brown 1 Count
- Price
- $8.39
- Rating
- 4.5/5
- Reviews
- 115,791
- Age
- 8y ago
Newest
by launch date
SUMEITANG Gray Eye Brow Pencils for Women 6Pcs Waterproof Eyebrow Pencil 1.5mm Micro-Fine Tip & Spiral Brush with Brow Razors Perfect for Creating a Natural and Delicate Eyebrow Look Makeup
- Price
- $6.94
- Rating
- 4.2/5
- Reviews
- 340
- Age
- 1y ago

Berinist Waterproof Eye Brow Pencils for Women 6Pcs Double-ended Grey Eyebrow Pencil with Razor Kit Triangular Tip Design Makes it Easier to Define and Fill in Brows for a Natural Look
- Price
- $7.05
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 1y ago

Prime Prometics PrimeBrow Pencil for Mature Women Ultra-Precise Tip for Natural Hair-Like Strokes Smudge-Proof & Long-Lasting Wear Great for Thinning Sparse or Graying Brows (Silver Queen)
- Price
- $27.51
- Rating
- 4.4/5
- Reviews
- 919
- Age
- 1y ago

Light Grey Eyebrow Pencil for Older Women Soft Light Gray Eyebrow Pencil for Grey Hair Ultra Fine Gray Brow Pen with hair like strokes Long-lasting Waterproof Mist YES.EYE DO
- Price
- $11.75
- Rating
- 4.2/5
- Reviews
- 423
- Age
- 1y ago

6Pcs Grey Eyebrow Pencils for Women Wooden Hard-Core Eyebrow Eyeliner Pencil Sharpener Included Long Lasting Waterproof Sweat-proof Create a Natural Eye Brow Makeup Beginner Brow Pencil Cruelty-Free
- Price
- $7.44
- Rating
- 4.1/5
- Reviews
- 390
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
77
Est. top-5 brand share
63%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 94%
Open market
30%
- e.l.f.20%
- NYX PROFESSIONAL MAKEUP14%
- COVERGIRL10%
- SCIMELI10%
- YFulfill9%
- YES.EYE DO7%
Demand
Gray Eyebrow Pencil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Gray Eyebrow Pencil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gray eyebrow pencil29K/yr
- grey eyebrow pencil28K/yr
- gray eyebrow pencil for older women21K/yr
- grey eyebrow pencil for older women soft16K/yr
- light gray eyebrow pencil6K/yr
- gray brown eyebrow pencil5K/yr
- eyebrow pencil for gray hair5K/yr
- light grey eyebrow pencil5K/yr
- charcoal eyebrow pencil5K/yr
- grey brown eyebrow pencil6K/yr
Reviews and returns
What reviews say buyers love and hate about Gray Eyebrow Pencil
We read the reviews and the return reasons for every product selling here.
“Color is off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gray Eyebrow Pencil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









