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Gray Eyebrow Pencil

Maybe

An estimated 0.4% of orders come back. But the average product has 13,787 reviews to catch up to, so Gray Eyebrow Pencil is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$130K/yr156K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
60%top-5 click share · 18 brands · 77 sellers

Flapen Score

Gray Eyebrow Pencil against its category

The dotted line is the Beauty & Personal Care average. Past it, Gray Eyebrow Pencil is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gray Eyebrow Pencil market on Amazon at a glance

Shoppers on Amazon United States searched for Gray Eyebrow Pencil 156K times last year and spent an estimated $130K. The top 5 brands take 63% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
8.7%
Market size, estimated
$130Ka year
Peak month
September1.4× the quietest month
Top search term
gray eyebrow pencil29K searches a year

02 · Price

A sale here is worth $9.59.

Listings sell for $9.59 on average, from $3.17 to $27.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $9.59 that is $2K to $5K a year per listing.

Average price
$9.59under the $15 to $100 sweet spot
Price range
$3.17–$27.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #224 within Eyes. It carries 13,787 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#224in Eyes
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
13,787per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Gray Eyebrow Pencil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

77

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

60%

Top 20: 94%

Open market

30%

  • Brand 120%
  • Brand 214%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Gray Eyebrow Pencil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Gray Eyebrow Pencil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gray eyebrow pencil29K/yr
  • grey eyebrow pencil28K/yr
  • gray eyebrow pencil for older women21K/yr
  • grey eyebrow pencil for older women soft16K/yr
  • light gray eyebrow pencil6K/yr
  • gray brown eyebrow pencil5K/yr
  • eyebrow pencil for gray hair5K/yr
  • light grey eyebrow pencil5K/yr
  • charcoal eyebrow pencil5K/yr
  • grey brown eyebrow pencil6K/yr

Reviews and returns

What reviews say buyers love and hate about Gray Eyebrow Pencil

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Color”
33%of negative reviews mention “Color”
0.4%of orders come back
“Color is off”
A buyer, on “Color”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gray Eyebrow Pencil questions

Answered from the same tracked data.