gray eyebrow pencil
Worth a lookShows low returns (0.4%), but a deep review moat (13,787 avg reviews) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$3.17–$27.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.59avg listing price — sweet spot $15–$100
Market size
Okay$130K$130K/yr · 156K searches
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Review moat
Bad13,786.6avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, gray eyebrow pencil is a $130K/yr Amazon United States market (156K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
gray eyebrow pencil market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $120K–$144K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #224
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 6.0%
- Avg brand age
- 63 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
77
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
60%
Top 20: 94%
Open market
30%
- e.l.f.20%
- NYX PROFESSIONAL MAKEUP14%
- COVERGIRL10%
- SCIMELI10%
- YFulfill9%
- YES.EYE DO7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top gray eyebrow pencil search terms
- gray eyebrow pencil29K/yr
- grey eyebrow pencil28K/yr
- gray eyebrow pencil for older women21K/yr
- grey eyebrow pencil for older women soft16K/yr
- light gray eyebrow pencil6K/yr
- gray brown eyebrow pencil5K/yr
- eyebrow pencil for gray hair5K/yr
- light grey eyebrow pencil5K/yr
- charcoal eyebrow pencil5K/yr
- grey brown eyebrow pencil6K/yr
Top gray eyebrow pencil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
e.l.f. Instant Lift Waterproof Eyebrow Pencil Dual-Ended with Precision Tip & Spoolie Smudge-Resistant Formula for Natural Long-Lasting Brows Grey
e.l.f.$4.664.5★12,070 rev
NYX PROFESSIONAL MAKEUP Micro Brow Pencil Precise Eyebrow Pencil - Grey
NYX PROFESSIONAL MAKEUP$10.204.5★72,027 rev
Grey Eyebrow Pencil 2Pcs Professional Micro Brow Pencil with Spoolie Brush Longwearing Waterproof Eyebrow Pencil Eye Brow Pencils for Women and Older Women (Update Gray)
SCIMELI$5.954.6★513 rev
COVERGIRL Perfect Blend Eyeliner Pencil Charcoal Neutral .03 oz (850 mg) (Packaging may vary)
COVERGIRL$6.024.5★18,482 rev
Yfulfill Gray Eyebrow Pencils for Older Women with Grey/Silver/White Hair
YFulfill$9.604.3★1,969 rev
Newest
by launch date
SUMEITANG Gray Eye Brow Pencils for Women 6Pcs Waterproof Eyebrow Pencil 1.5mm Micro-Fine Tip & Spiral Brush with Brow Razors Perfect for Creating a Natural and Delicate Eyebrow Look Makeup
SUMEITANG$6.94340 rev
Berinist Waterproof Eye Brow Pencils for Women 6Pcs Double-ended Grey Eyebrow Pencil with Razor Kit Triangular Tip Design Makes it Easier to Define and Fill in Brows for a Natural Look
Berinist$7.05854 rev
Prime Prometics PrimeBrow Pencil for Mature Women Ultra-Precise Tip for Natural Hair-Like Strokes Smudge-Proof & Long-Lasting Wear Great for Thinning Sparse or Graying Brows (Silver Queen)
PRIME PROMETICS$27.51919 rev
Light Grey Eyebrow Pencil for Older Women Soft Light Gray Eyebrow Pencil for Grey Hair Ultra Fine Gray Brow Pen with hair like strokes Long-lasting Waterproof Mist YES.EYE DO
YES.EYE DO$11.75423 rev
6Pcs Grey Eyebrow Pencils for Women Wooden Hard-Core Eyebrow Eyeliner Pencil Sharpener Included Long Lasting Waterproof Sweat-proof Create a Natural Eye Brow Makeup Beginner Brow Pencil Cruelty-Free
CAKAILA$7.44390 rev
Trending
90-day click momentumBerinist Waterproof Eye Brow Pencils for Women 6Pcs Double-ended Grey Eyebrow Pencil with Razor Kit Triangular Tip Design Makes it Easier to Define and Fill in Brows for a Natural Look
Berinist$7.054.4★
COVERGIRL Perfect Blend Eyeliner Pencil Smoky Taupe 130 (1 Count) (Packaging May Vary) Eyeliner Pencil with Blending Tip
COVERGIRL$5.224.5★
Prime Prometics PrimeBrow Pencil for Mature Women Ultra-Precise Tip for Natural Hair-Like Strokes Smudge-Proof & Long-Lasting Wear Great for Thinning Sparse or Graying Brows (Silver Queen)
PRIME PROMETICS$27.514.4★
e.l.f. Instant Lift Brow Pencil Dual-Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames Blonde 0.006 Oz
e.l.f.$3.724.6★
Maybelline Total Temptation Eyebrow Definer Pencil Medium Brown 1 Count
MAYBELLINE$8.394.5★
What buyers say about gray eyebrow pencil
What buyers praise and complain about, mined from review topics.What buyers love
“True color”
“Excellent Value”
“I am typically happy with the quality of elf brand”
“Goes on easy”
“Easy to apply”
“The color matches my hair color”
“Easy to put on and durable”
“As advertised”
“Not too hard or soft”
“And never smudges”
What buyers complain about
“Color is off”
“Break”
“The liquid was too dry”
“Not worth the price”
“Cheaply made”
“Doesnt go on very well at all”
“Hard to use”
“it doesnt go on smoothly you have to be very soft”
“Way to thick”
“doesnt apply well”
Top return reasons
Common questions
- Is gray eyebrow pencil profitable to sell on Amazon United States?
- The niche generates $130K/yr across 25 tracked products. 90-day search growth is -7.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the gray eyebrow pencil niche?
- 18 brands and 77 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in gray eyebrow pencil?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.4%.
- When does demand for gray eyebrow pencil peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the gray eyebrow pencil niche?
- Listings span $3.17–$27.51; the average listing price is $9.59 (sweet spot $15–$100). The average incumbent carries 13,787 reviews — the moat a new listing must climb.