Is grapeseed oil profitable to sell on Amazon United States?

The niche generates $1.7M/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (59/100).

How competitive is the grapeseed oil niche?

14 brands and 598 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in grapeseed oil?

Top complaints mined from reviews: Oily/Greasy, Smell, Leak-Proof. The return rate is 0.4%.

When does demand for grapeseed oil peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the grapeseed oil niche?

Listings span $3.71–$30.36; the average listing price is $13.18 (sweet spot $15–$100). The average incumbent carries 9,352 reviews — the moat a new listing must climb.

grapeseed oil

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.7M

$1.7M/yr · 968K searches

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Avg price

Good$13.18

avg listing price — sweet spot $15–$100

Price range

Good$3.71–$30.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad9,352.35

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, grapeseed oil is a $1.7M/yr Amazon United States market (968K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

grapeseed oil market data

Units sold / yr: 125K–150K; avg 5,000–6,000/product
Revenue / yr: $1.6M–$2.0M; units × avg price
Conversion rate: 13.5%
Avg BSR: #136
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

598

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

25%

Handcraft Blends23%
Pompeian15%
La Tourangelle10%
365 by Whole Foods Market10%
PURA D'OR9%
NOW Foods7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top grapeseed oil search terms

grapeseed oil530K/yr -8.2%12.1% conv.
grape seed oil115K/yr -5.4%12.2% conv.
grapeseed oil for skin97K/yr -3.5%11.6% conv.
grapeseed oil for hair73K/yr -27.3%6.5% conv.
organic grapeseed oil26K/yr -5.9%9.2% conv.
grape seed oil for skin19K/yr +3.8%10.9% conv.
grapeseed oil organic cold pressed7K/yr +172.2%8.4% conv.
grapeseed oil organic16K/yr -14.8%8.0% conv.
aceite de semilla de uva13K/yr -34.4%4.5% conv.
grapseed oil10K/yr +4.0%5.7% conv.

All search terms

Top grapeseed oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Handcraft Blends$9.924.6★25,397 rev

Pompeian 100% Grapeseed Oil - 68 fl oz (2 L) Grapeseed Oil for High Heat Cooking - Light and Subtle Flavor for Deep Frying and Baking Desserts - High Smoke Point - Value Size

Pompeian$13.674.8★15,061 rev

La Tourangelle Expeller-Pressed Grapeseed Oil High Heat Neutral Cooking Oil Cast Iron Seasoning Also Great for Skin Hair and DIY Beauty Recipes 16.9 fl oz

La Tourangelle$7.634.8★10,549 rev

PURA DOR ORGANIC Grapeseed Oil (16 Oz) 100% Pure & Natural USDA Certified Cold Pressed Carrier Oil For DIY Beauty - Unscented Hexane Free Liquid Moisturizer - Face Skin & Hair

PURA D'OR$15.284.6★1,261 rev

365 by Whole Foods Market Grapeseed Oil 16.9 FZ

365 by Whole Foods Market$6.724.8★240 rev

Newest

by launch date

Yoken Organic Grapeseed Oil 16 oz Glass Bottle Cold Pressed Carrier Oil

Yoken$19.90100 rev

11mo ago

MAYJAM Organic Grapeseed Oil for Skin & Hair 16 oz USDA Certified 100% Pure & Natural Grape Seed Oils Cold Pressed Body Massage Carrier Oil for Skin Face Essential Oils Mixing Hexane Free

MAYJAM$13.251,066 rev

1y ago

365 by Whole Foods Market Grapeseed Oil 16.9 FZ

365 by Whole Foods Market$6.72240 rev

2y ago

Naturevibe Botanicals Grapeseed Oil 32oz | 100% Pure Cold-Pressed & Lightweight Carrier Oil | Non-Greasy Natural Moisturizer for Skin Hair Face Nails & Massage | Hexane-Free Fresh & Versatile

Naturevibe Botanicals$19.286,723 rev

2y ago

PURA DOR ORGANIC Grapeseed Oil (16 Oz) 100% Pure & Natural USDA Certified Cold Pressed Carrier Oil For DIY Beauty - Unscented Hexane Free Liquid Moisturizer - Face Skin & Hair

PURA D'OR$15.281,261 rev

3y ago

What buyers say about grapeseed oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Another big plus is the price — its very affordable for the quality you get”

Value For Money11%

“Worth the money”

Oily/Greasy9%

“absorbs quickly into the skin without leaving a greasy residue”

Smell9%

“Smell is good”

Moist/Dry8%

“Great hydrating product”

Suitability Oily Skin5%

“For beauty this nice oil”

Soft Feel4%

“It is smooth”

Suitability Combination Skin3%

“its been great for my skin”

Taste-Overall2%

“Great taste”

Weight Light2%

“the oil is super light weight”

What buyers complain about

Oily/Greasy18%

“Too greasy”

Smell15%

“It is scented though there is no mention of that in the product description”

Leak-Proof10%

“leaky”

Allergies4%

“eczema extremely dry skin”

Motor Power3%

“PUMP does not work”

Moist/Dry2%

“Seems to be an average moisturizer”

Dispensing Mechanism2%

“Pump dispenser doesnt work”

Adhesion/Stickiness2%

“it was almost glued in place”

Material Quality2%

“Lots of plastic”

Ingredients-Overall2%

“This product is not food grade”

Top return reasons

Leak-Proof32%

Smell16%

Oily/Greasy13%

Advertised Vs Actual Product8%

Size-Overall5%

Value For Money3%