Is grapefruit hand soap profitable to sell on Amazon United States?

The niche generates $235K/yr across 14 tracked products. 90-day search growth is +6.3%. Flapen's verdict: Skip it (49/100).

How competitive is the grapefruit hand soap niche?

2 brands and 28 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in grapefruit hand soap?

Top complaints mined from reviews: Value For Money, Smell, Strength. The return rate is 0.7%.

When does demand for grapefruit hand soap peak?

Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the grapefruit hand soap niche?

Listings span $23.50–$34.77; the average listing price is $25.64 (sweet spot $15–$100). The average incumbent carries 1,277 reviews — the moat a new listing must climb.

grapefruit hand soap

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$25.64

avg listing price — sweet spot $15–$100

Price range

Incredible$23.50–$34.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,276.64

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$235K

$235K/yr · 75K searches

Growth

Okay+6.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, grapefruit hand soap is a $235K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

grapefruit hand soap market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $256K–$321K; units × avg price
Conversion rate: 12.3%
Avg BSR: #308
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 8.8%
Avg brand age: 67 months
Avg seller age: 123 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

NEST New York96%
NEST Fragrances4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top grapefruit hand soap search terms

nest hand soap38K/yr +7.0%12.5% conv.
nest soap22K/yr +21.8%13.9% conv.
nest hand soap and lotion set6K/yr -8.3%3.0% conv.
bamboo soap2K/yr +14.8%1.3% conv.
nest soap hand4K/yr -53.1%13.2% conv.

All search terms

Top grapefruit hand soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NEST New York Liquid Soap Bamboo - 10 fl oz - Cleanses & Nourishes Skin - Approx. 300 Pumps Per Bottle - Gluten Free & Cruelty Free

NEST New York$23.724.6★1,626 rev

NEST New York Liquid Soap Grapefruit - 10 fl oz - Cleanses & Nourishes Skin - Approx. 300 Pumps Per Bottle - Gluten Free & Cruelty Free

NEST New York$23.954.6★1,626 rev

NEST New York Liquid Soap Ocean Mist & Sea Salt - 10 fl oz - Cleanses & Nourishes Skin - Approx. 300 Pumps Per Bottle - Gluten Free & Cruelty Free

NEST New York$24.064.6★1,626 rev

NEST New York Liquid Soap Wild Mint & Eucalyptus - 10 fl oz - Cleanses & Nourishes Skin - Approx. 300 Pumps Per Bottle - Gluten Free & Cruelty Free

NEST New York$24.474.6★247 rev

NEST New York Liquid Soap Himalayan Salt & Rosewater - 10 fl oz - Cleanses & Nourishes Skin - Approx. 300 Pumps Per Bottle - Gluten Free & Cruelty Free

NEST New York$24.874.6★247 rev

Newest

by launch date

NEST New York Liquid Soap Himalayan Salt & Rosewater - 10 fl oz - Cleanses & Nourishes Skin - Approx. 300 Pumps Per Bottle - Gluten Free & Cruelty Free

NEST New York$24.87247 rev

3y ago

NEST New York Liquid Soap Driftwood & Chamomile - 10 fl oz - Cleanses & Nourishes Skin - Approx. 300 Pumps Per Bottle - Gluten Free & Cruelty Free

NEST New York$24.41247 rev

3y ago

NEST New York Liquid Soap Birchwood Pine - 10 fl oz - Cleanses & Nourishes Skin - Approx. 300 Pumps Per Bottle - Gluten Free & Cruelty Free

NEST New York$25.31234 rev

4y ago

NEST New York Liquid Soap Wild Mint & Eucalyptus - 10 fl oz - Cleanses & Nourishes Skin - Approx. 300 Pumps Per Bottle - Gluten Free & Cruelty Free

NEST New York$24.47247 rev

4y ago

NEST New York Liquid Soap Bamboo - 10 fl oz - Cleanses & Nourishes Skin - Approx. 300 Pumps Per Bottle - Gluten Free & Cruelty Free

NEST New York$23.721,626 rev

5y ago

What buyers say about grapefruit hand soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell80%

“Clean scent”

Value For Money4%

“theyre worth every penny”

Ease Of Use4%

“Feel good to use”

Ease Of Cleaning3%

“clean without being overpowering”

Advertised Vs Actual Product2%

“The product is exactly as described”

Gifting Purpose2%

“I also like to give it as a hostess gift”

Weight Light1%

“Light”

Quality-Overall1%

“Great product”

What buyers complain about

Value For Money25%

“This is an expensive hand soap”

Smell25%

“this aroma is terrible”

Strength8%

“The bottle is a flimsy plastic”

Color8%

“not orange as the picture shows”

Quality-Overall6%

“So sad that they cheapened the bottle”

Design-Overall6%

“the design looks cheap”

Adhesion/Stickiness6%

“And I couldnt get the white stickers completely off the bottle so now its sticky”

Top return reasons

Smell46%

Motor Power11%

Advertised Vs Actual Product10%

Leak-Proof8%

Value For Money7%

Dispensing Mechanism4%

Adhesion/Stickiness3%

Color3%

Defective Material/Parts2%

Quality-Overall2%

Common questions

Is grapefruit hand soap profitable to sell on Amazon United States?: The niche generates $235K/yr across 14 tracked products. 90-day search growth is +6.3%. Flapen's verdict: Skip it (49/100).
How competitive is the grapefruit hand soap niche?: 2 brands and 28 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in grapefruit hand soap?: Top complaints mined from reviews: Value For Money, Smell, Strength. The return rate is 0.7%.
When does demand for grapefruit hand soap peak?: Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the grapefruit hand soap niche?: Listings span $23.50–$34.77; the average listing price is $25.64 (sweet spot $15–$100). The average incumbent carries 1,277 reviews — the moat a new listing must climb.