grapefruit face wipes
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.44avg listing price — sweet spot $15–$100
Price range
Okay$8.50–$17.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,152avg incumbent reviews — the moat a new listing must climb
Market size
Bad$90K$90K/yr · 54K searches
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, grapefruit face wipes is a $90K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr. Verdict: Skip it — 34/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
grapefruit face wipes market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- $108K–$134K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Neutrogena89%
- THAYERS6%
- Burt's Bees6%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -12.8% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 2.3×
Top grapefruit face wipes search terms
- fsa face wipes11K/yr
- neutrogena grapefruit face wipes5K/yr
- grapefruit face wipes6K/yr
- fsa makeup wipes5K/yr
- hsa face wipes6K/yr
- fsa makeup remover7K/yr
- pink grapefruit face wipes3K/yr
- face wipes fsa eligible4K/yr
- neutrogena pink grapefruit face wipes3K/yr
- face wipes fsa4K/yr
Top grapefruit face wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neutrogena Makeup Remover Cleansing Towelettes Pink Grapefruit 25 Count Twin Pack
Neutrogena$14.424.6★5,320 rev
Thayers Blemish Clearing Acne Pads Salicylic Acid Acne Treatment for Face Pore Reducing Exfoliating and Soothing Skincare Witch Hazel Toner Pads 60 Ct
THAYERS$8.504.6★7,163 rev
Burts Bees Pink Grapefruit Face Wipes for All Skin Types Hydrating Makeup Remover & Facial Cleansing Towelettes 30 Ct. (3-Pack)
Burt's Bees$17.414.6★11,973 rev
Newest
by launch dateThayers Blemish Clearing Acne Pads Salicylic Acid Acne Treatment for Face Pore Reducing Exfoliating and Soothing Skincare Witch Hazel Toner Pads 60 Ct
THAYERS$8.507,163 rev
Burts Bees Pink Grapefruit Face Wipes for All Skin Types Hydrating Makeup Remover & Facial Cleansing Towelettes 30 Ct. (3-Pack)
Burt's Bees$17.4111,973 rev
Neutrogena Makeup Remover Cleansing Towelettes Pink Grapefruit 25 Count Twin Pack
Neutrogena$14.425,320 rev
Trending
90-day click momentumNeutrogena Makeup Remover Cleansing Towelettes Pink Grapefruit 25 Count Twin Pack
Neutrogena$14.424.6★
Burts Bees Pink Grapefruit Face Wipes for All Skin Types Hydrating Makeup Remover & Facial Cleansing Towelettes 30 Ct. (3-Pack)
Burt's Bees$17.414.6★
Thayers Blemish Clearing Acne Pads Salicylic Acid Acne Treatment for Face Pore Reducing Exfoliating and Soothing Skincare Witch Hazel Toner Pads 60 Ct
THAYERS$8.504.6★
What buyers say about grapefruit face wipes
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect if you got sensitive skin”
“Love the smell”
“it surprisingly cleans my face well”
“Great product for teens and adults”
“Definitely worth the buy”
“Worked great also cleanup acne quickly”
“Doesnt dry out my skin”
“Easy to Use”
“Makes my face feel smooth”
“it surprisingly cleans my face well”
What buyers complain about
“it caused extreme irritation”
“Smells awful”
“Burns”
“Not for sensitive skin”
“They dry out quickly”
“Dont work for me”
“The price is kinda high”
“Deceptive ads”
“Not to be used daily because they will dry your skin out”
“Extremely astringent”
Top return reasons
Common questions
- Is grapefruit face wipes profitable to sell on Amazon United States?
- The niche generates $90K/yr across 3 tracked products. 90-day search growth is -12.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the grapefruit face wipes niche?
- 3 brands and 21 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in grapefruit face wipes?
- Top complaints mined from reviews: Allergies, Smell, Sensitivity-Overall. The return rate is 0.3%.
- When does demand for grapefruit face wipes peak?
- Demand peaks in Apr; the busiest month runs 2.3× the quietest.
- What does it cost to enter the grapefruit face wipes niche?
- Listings span $8.50–$17.41; the average listing price is $13.44 (sweet spot $15–$100). The average incumbent carries 8,152 reviews — the moat a new listing must climb.