Is grandpas pine tar soap profitable to sell on Amazon United States?

The niche generates $170K/yr across 22 tracked products. 90-day search growth is -18.5%. Flapen's verdict: Skip it (45/100).

How competitive is the grandpas pine tar soap niche?

2 brands and 143 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in grandpas pine tar soap?

Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.7%.

When does demand for grandpas pine tar soap peak?

Demand peaks in Mar; the busiest month runs 1.5× the quietest.

What does it cost to enter the grandpas pine tar soap niche?

Listings span $5.92–$31.30; the average listing price is $13.58 (sweet spot $15–$100). The average incumbent carries 2,748 reviews — the moat a new listing must climb.

grandpas pine tar soap

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible15.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Price range

Good$5.92–$31.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.58

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,747.91

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$170K

$170K/yr · 81K searches

Growth

Bad-18.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, grandpas pine tar soap is a $170K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

grandpas pine tar soap market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $136K–$170K; units × avg price
Conversion rate: 15.4%
Avg BSR: #969
Page quality: 0%
Prime: 95%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 flat

Sellers

143

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

The Grandpa Soap Company83%
Grandpa's17%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 1.5×

Open Trend

Top grandpas pine tar soap search terms

grandpa soap25K/yr -0.4%13.2% conv.
grandpas pine tar soap19K/yr -38.2%15.9% conv.
grandpa soap company12K/yr -6.5%9.3% conv.
the grandpa soap company7K/yr -0.6%6.7% conv.
grandpas soap6K/yr -5.9%12.4% conv.
grandpa pine tar soap6K/yr -45.1%16.9% conv.
grandpa soap pine tar4K/yr -7.3%17.6% conv.
the grandpa soap3K/yr -31.6%8.1% conv.

All search terms

Top grandpas pine tar soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Grandpa Soap Company Pine Tar Bar Soap for Men- Made With Pine Tar Oil 3 in 1 Cleanser Deodorizer and Moisturizer Dermatologist Tested Safe for Sensitive Skin 3.25 Oz 3 Pack

The Grandpa Soap Company$13.754.3★9,321 rev

Grandpas Pine Tar Soap 4.25 Ounce Bar

Grandpa's$6.354.3★4,342 rev

The Grandpa Soap Company Pine Tar Bar Soap for Men- Made With Pine Tar Oil 3 in 1 Cleanser Deodorizer and Moisturizer Dermatologist Tested Safe for Sensitive Skin 4.25 Oz 8 Pack

The Grandpa Soap Company$31.304.3★9,321 rev

The Grandpa Soap Company Pine Tar Bar Soap for Men- Made With Pine Tar Oil 3 in 1 Cleanser Deodorizer and Moisturizer Dermatologist Tested Safe for Sensitive Skin 3.25 Oz 6 Pack

The Grandpa Soap Company$21.584.3★9,321 rev

The Grandpa Soap Co. Thylox Acne Treatment Bar Soap - With 3% Natural Sulfur - Prevents and Eliminates breakouts - For Acne Prone Skin - Safe for Sensitive Skin - 3.25 Ounces (Pack of 2)

The Grandpa Soap Company$13.094.6★735 rev

Newest

by launch date

The Grandpa Soap Company Charcoal Bar Soap - With Activated Charcoal Hemp Seed and Mint Oil Detoxifies Draws Out Dirt and Toxins Clear Congested Pores Vegan 4.25 Oz 6 Pack

The Grandpa Soap Company$23.38889 rev

4y ago

The Grandpa Soap Company Pine Tar Body Wash - Dermatologist Recommended to Cleanse & Moisturize Irritated Skin Deodorizing Power With Pine Tar & Tea Tree Oil 9.5 Fl Oz

The Grandpa Soap Company$9.37754 rev

7y ago

The Grandpa Soap Company Apple Cider Vinegar Body Wash - Purifies and Cleanses to Leave Skin Glowing With Appl Cider Vinegar and Apple Juice Helps Revitalize Skin Vegan 9.5 Fl Oz

The Grandpa Soap Company$8.82395 rev

7y ago

The Grandpa Soap Company Witch Hazel Shampoo Vegan & Cruelty Free | Witch Hazel Lavender Flower & Coconut Oil | All Hair Types | 8 Fl. Oz. Tube

The Grandpa Soap Company$8.68553 rev

8y ago

The Grandpa Soap Company Buttermilk Shampoo - Nourishing Formula to Help Revitalize Dry and Damaged Hair With Honey & Avocado Oil Vegan Sulfates and Parabens Free 8 Fl Oz

The Grandpa Soap Company$8.67212 rev

8y ago

What buyers say about grandpas pine tar soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell22%

“Has a unique smell”

Cleansing13%

“Really Clean”

Quality-Overall8%

“Good quality soap”

Allergies7%

“Keeps my body acne and bumps away”

Suitability Combination Skin5%

“I think it did help my skin”

Lather4%

“Lathers up well”

Efficiency3%

“It works good”

Soft Feel3%

“Good feel”

Durability3%

“The bars do last along time so that's huge plus”

Moist/Dry3%

“Best soap I've used, it leaves my skin less dry and smells awesome”

What buyers complain about

Smell57%

“Odd smell”

Allergies3%

“immediately triggered an allergic reaction”

Value For Money2%

“Kinda expensive tho”

Size-Overall2%

“What I dont like is that the size of the bar I received is a bit smaller than how it is advertised”

Ingredients-Overall2%

“other ingredients associated with them that causes me problems”

Moist/Dry1%

“now that I am older it was starting to dry out my skin”

Skin Health1%

“I had to lather in hands as the scrub texture it has was not good for my skin”

Quality-Overall1%

“Stop hiding the bad reviews, Amazon”

Functionality-Overall1%

“It is not work for me”

Lather1%

“I had to lather in hands as the scrub texture it has was not good for my skin”

Top return reasons

Smell79%

Advertised Vs Actual Product10%

Moist/Dry2%

Leak-Proof2%

Functionality-Overall1%

Product Condition1%

Strength0%

Ease Of Use0%

Gap/Hole0%

Defective Material/Parts0%

Common questions

Is grandpas pine tar soap profitable to sell on Amazon United States?: The niche generates $170K/yr across 22 tracked products. 90-day search growth is -18.5%. Flapen's verdict: Skip it (45/100).
How competitive is the grandpas pine tar soap niche?: 2 brands and 143 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in grandpas pine tar soap?: Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.7%.
When does demand for grandpas pine tar soap peak?: Demand peaks in Mar; the busiest month runs 1.5× the quietest.
What does it cost to enter the grandpas pine tar soap niche?: Listings span $5.92–$31.30; the average listing price is $13.58 (sweet spot $15–$100). The average incumbent carries 2,748 reviews — the moat a new listing must climb.