Is grande lips profitable to sell on Amazon United States?

The niche generates $50K/yr across 7 tracked products. 90-day search growth is +272.7%. Flapen's verdict: Skip it (48/100).

How competitive is the grande lips niche?

3 brands and 5 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in grande lips?

Top complaints mined from reviews: Smell, Functionality-Overall, Moist/Dry. The return rate is 2.4%.

When does demand for grande lips peak?

Demand peaks in Jul; the busiest month runs 6.2× the quietest.

What does it cost to enter the grande lips niche?

Listings span $18.33–$25.27; the average listing price is $22.58 (sweet spot $15–$100). The average incumbent carries 3,758 reviews — the moat a new listing must climb.

grande lips

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Growth

Incredible+272.7%

90-day search growth — must beat 0% to launch

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Price range

Incredible$18.33–$25.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$22.58

avg listing price — sweet spot $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,757.86

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$50K

$50K/yr · 79K searches

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, grande lips is a $50K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

grande lips market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $90K–$113K; units × avg price
Conversion rate: 2.8%
Avg BSR: #284
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 128 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Grande Cosmetics92%
Buxom4%
RoC4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +272.7% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 6.2×

Open Trend

Top grande lips search terms

grande lip plumper21K/yr >1,000%2.2% conv.
grande lips hydrating lip plumper18K/yr +717.9%3.3% conv.
grande lips7K/yr +260.7%3.8% conv.
buxom lip balm11K/yr -1.5%4.6% conv.
grande lip3K/yr +558.9%3.2% conv.
lip plumping chapstick4K/yr +13.7%0.1% conv.
lip freak buzzing lip balm3K/yr +18.5%0.0% conv.
lip plumper chapstick4K/yr -25.8%0.1% conv.
lip filler serum1K/yr -48.7%0.0% conv.
buxom lip plumper balm756/yr -27.4%3.9% conv.

All search terms

Top grande lips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Grande Cosmetics GrandeLIPS Hydrating Lip Plumper Gloss - for Fuller-Looking Hydrated Lips - Clear (0.084 oz)

Grande Cosmetics$23.364.0★3,128 rev

Grande Cosmetics GrandeLIPS Hydrating Lip Plumper - for Fuller-Looking Hydrated Lips - Barely There (0.084 oz)

Grande Cosmetics$24.894.0★3,128 rev

Grande Cosmetics GrandeLIPS Hydrating Lip Plumper Gloss - for Fuller-Looking Hydrated Lips - Sunbaked Sedona (0.084 oz)

Grande Cosmetics$25.274.0★3,128 rev

Grande Cosmetics GrandePOUT Plumping Lip Mask - for Hydrated Fuller-Looking Lips - Berry Mojito (0.53 oz)

Grande Cosmetics$18.334.3★336 rev

Grande Cosmetics GrandeLIPS Hydrating Lip Plumper - for Fuller-Looking Hydrated Lips - Pale Rose (0.08 fl oz)

Grande Cosmetics$24.934.0★3,128 rev

Newest

by launch date

RoC Derm Correxion Lip Volumizer - Lip Plumper Peptide Treatment with Hyaluronic Acid & Vitamin E + Line Smoothing Eye Cream Packette

RoC$22.742,433 rev

1y ago

Grande Cosmetics GrandePOUT Plumping Lip Mask - for Hydrated Fuller-Looking Lips - Berry Mojito (0.53 oz)

Grande Cosmetics$18.33336 rev

5y ago

BUXOM Power-Full Plumping Lip Balm Big O

Buxom$18.5411,024 rev

8y ago

Grande Cosmetics GrandeLIPS Hydrating Lip Plumper Gloss - for Fuller-Looking Hydrated Lips - Sunbaked Sedona (0.084 oz)

Grande Cosmetics$25.273,128 rev

9y ago

Grande Cosmetics GrandeLIPS Hydrating Lip Plumper - for Fuller-Looking Hydrated Lips - Barely There (0.084 oz)

Grande Cosmetics$24.893,128 rev

10y ago

What buyers say about grande lips

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“It also smells divine”

Moist/Dry18%

“very moisturizing”

Soft Feel15%

“SUPER SOFT”

Quality-Overall7%

“Overall, I think this is a great quality lip butter and I love using this on my lips”

Color7%

“The colors are beautiful”

Value For Money2%

“I'm glad its not super expensive becase I'll be buying more”

Brightness/Shine/Glow2%

“A Beautiful Glow”

Ease Of Application2%

“Great application”

Texture/Consistency-Overall2%

“it has a nice texture”

Durability2%

“Stays on for hours”

What buyers complain about

Smell18%

“kinda smells funny”

Functionality-Overall7%

“Its not working applicator doesnt come out”

Moist/Dry7%

“the feeling of dryness drives me absolutely nuts”

Value For Money7%

“Too expensive”

Color7%

“Color is different than photo”

Adhesion/Stickiness5%

“Its very sticky”

Thickness4%

“And, the balm is too thick”

Advertised Vs Actual Product4%

“Not as advertised”

Durability3%

“It doesnt last”

Texture/Consistency-Overall2%

“I dont like the texture”

Top return reasons

Color35%

Advertised Vs Actual Product10%

Functionality-Overall9%

Defective Material/Parts8%

Adhesion/Stickiness8%

Smell7%

Product Condition5%

Moist/Dry4%

Texture/Consistency-Overall4%

Ease Of Use3%

Common questions

Is grande lips profitable to sell on Amazon United States?: The niche generates $50K/yr across 7 tracked products. 90-day search growth is +272.7%. Flapen's verdict: Skip it (48/100).
How competitive is the grande lips niche?: 3 brands and 5 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in grande lips?: Top complaints mined from reviews: Smell, Functionality-Overall, Moist/Dry. The return rate is 2.4%.
When does demand for grande lips peak?: Demand peaks in Jul; the busiest month runs 6.2× the quietest.
What does it cost to enter the grande lips niche?: Listings span $18.33–$25.27; the average listing price is $22.58 (sweet spot $15–$100). The average incumbent carries 3,758 reviews — the moat a new listing must climb.