Gradual Tanning Lotion
PassGradual Tanning Lotion scores 70 out of 100, a Pass. Shoppers spend an estimated $2.4M a year here, search demand grew +30.3% this quarter, and an estimated 0.9% of orders come back.
- Flapen Score
- 70 / 100Top 1% of 10,978 Beauty & Personal Care niches · +22 vs the category median of 4870
- Market size
- $2.4M/yr1.2M searches / yr
- 90-day growth
- +30.3%search demand this quarter
- Competition
- 47%top-5 click share · 11 brands · 160 sellers
Flapen Score
Gradual Tanning Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Gradual Tanning Lotion is stronger. Inside it, weaker.
Market
The Gradual Tanning Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Gradual Tanning Lotion 1.2M times last year and spent an estimated $2.4M. The top 5 brands take 90% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +30.3%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $2.4Ma year
- Peak month
- July4.8× the quietest month
- Top search term
- gradual tanning lotion269K searches a year
02 · Price
A sale here is worth $19.98.
Listings sell for $19.98 on average, from $9.05 to $53.52. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $19.98 that is $60K to $80K a year per listing.
- Average price
- $19.98inside the $15 to $100 sweet spot
- Price range
- $9.05–$53.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $60K–$80K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #46 within Sunscreens & Tanning Products. It carries 4,393 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #46in Sunscreens & Tanning Products
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 4,393per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Gradual Tanning Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
160
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
47%
Top 20: 88%
Open market
6%
- Brand 150%
- Brand 214%
- Brand 311%
- Brand 410%
- Brand 54%
- Brand 63%
- Open — no brand owns it (5 brands, 6%)
Demand
Gradual Tanning Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.8×
Search terms
Top Gradual Tanning Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gradual tanning lotion269K/yr
- tanologist286K/yr
- tanologist self tanner142K/yr
- tan luxe101K/yr
- bondi sands gradual tanning milk64K/yr
- gradual self tanning lotion53K/yr
- palmers gradual tan20K/yr
- tanologist gradual tan lotion43K/yr
- gradual tan34K/yr
- st tropez gradual tan lotion25K/yr
Reviews and returns
What reviews say buyers love and hate about Gradual Tanning Lotion
We read the reviews and the return reasons for every product selling here.
“Not Fragrance Free”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gradual Tanning Lotion questions
Answered from the same tracked data.