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58

goth nails

Worth a look

Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 22Growth 34Conversion 19Competition 89Returns 93Price range 38Avg price 24Brand share 87Review moat 68Quality gap 94

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Great26%

top-5 click share — an open shelf

Brand share

Great48%

top-5 brand share — no brand owns this niche

Review moat

Good763.72

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$4.95–$21.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+7.1%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.71

avg listing price — sweet spot $15–$100

Market size

Bad$90K

$90K/yr · 659K searches

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, goth nails is a $90K/yr Amazon United States market (659K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 58/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

goth nails market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
$87K–$109K
units × avg price
Conversion rate
1.6%
Avg BSR
#828
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
4.4%
Avg brand age
22 months
Avg seller age
171 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

42 falling

Sellers

45

Top-5 brand share

48%

Top 20: 86%

Top-5 click share

26%

Top 20: 61%

Open market

48%

  • MISUD17%
  • BSBTBZ13%
  • OSTTMA8%
  • Generic5%
  • BABALAL5%
  • GRITOSE4%

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — +7.1% search growth over the last 90 days.
15K10KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 1.7×

Top goth nails search terms

  • gothic press on nails108K/yr
  • goth press on nails111K/yr
  • goth nails99K/yr
  • gothic nails72K/yr
  • press on nails goth44K/yr
  • emo nails36K/yr
  • press on nails gothic24K/yr
  • witchy press on nails23K/yr
  • grunge nails20K/yr
  • emo press on nails19K/yr
All search terms

Top goth nails products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$5K8%$7K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about goth nails

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness35%

“adheres so well”

Quality-Overall10%

“they seem to be well made”

Durability9%

“it holds for a good two weeks”

Value For Money4%

“Good price”

Size-Overall4%

“Fit good”

Ease Of Use4%

“Easy to use”

Color3%

“this color is gorgeous”

Advertised Vs Actual Product3%

“True to picture”

Ease Of Application3%

“The application process was easy”

Design-Overall3%

“Cute design”

What buyers complain about

Durability15%

“Not very durable”

Adhesion/Stickiness15%

“did not stick well”

Size-Overall9%

“Come very long”

Quality-Overall7%

“poor quality control”

Advertised Vs Actual Product6%

“Doesn't look like the photo”

Strength4%

“Very flimsy”

Thickness4%

“It doesnt feel thick at all”

Functionality-Overall3%

“Did not work”

Ease Of Use3%

“hard to remove”

Color2%

“the color isnt”

Top return reasons

Adhesion/Stickiness26%
Size-Overall22%
Advertised Vs Actual Product15%
Quality-Overall6%
Functionality-Overall6%
Color3%
Defective Material/Parts3%
Shape/Style2%
Design-Overall2%
Value For Money2%

Common questions

Is goth nails profitable to sell on Amazon United States?
The niche generates $90K/yr across 74 tracked products. 4 of 35 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Worth a look (58/100).
How competitive is the goth nails niche?
42 brands and 45 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in goth nails?
Top complaints mined from reviews: Durability, Adhesion/Stickiness, Size-Overall. The return rate is 1.1%.
When does demand for goth nails peak?
Demand peaks in Sep–Oct; the busiest month runs 1.7× the quietest.
What does it cost to enter the goth nails niche?
Listings span $4.95–$21.21; the average listing price is $8.71 (sweet spot $15–$100). The average incumbent carries 764 reviews — the moat a new listing must climb.