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Goth Nails

Maybe

The products selling today average only 4.0★. But buyers convert on only 1.6% of searches, so Goth Nails is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$90K/yr659K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
26%top-5 click share · 42 brands · 45 sellers

Flapen Score

Goth Nails against its category

The dotted line is the Beauty & Personal Care average. Past it, Goth Nails is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goth Nails market on Amazon at a glance

Shoppers on Amazon United States searched for Goth Nails 659K times last year and spent an estimated $90K. The top 5 brands take 48% of clicks. Demand peaks in Sep–Oct. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 659K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
659K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
1.6%
Market size, estimated
$90Ka year
Peak month
October1.7× the quietest month
Top search term
gothic press on nails108K searches a year

02 · Price

A sale here is worth $8.71.

Listings sell for $8.71 on average, from $4.95 to $21.21. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $8.71 that is $871 to $2K a year per listing.

Average price
$8.71under the $15 to $100 sweet spot
Price range
$4.95–$21.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$871–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #828 within False Nails & Accessories. It carries 764 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#828in False Nails & Accessories
Average rating
4.01 starsAmazon United States average 4.42 stars
Average reviews
764per listing
Listings tracked
74

04 · Newcomers

4 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
35
Successful launches
4Amazon's first-year sales bar
Average brand age
22 months

Products

Top Goth Nails products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

42 falling

Sellers

45

Top-5 brand share

48%

Top 20: 86%

Top-5 click share

26%

Top 20: 61%

Open market

48%

  • Brand 117%
  • Brand 213%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Goth Nails search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 1.7×

Search terms

Top Goth Nails search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gothic press on nails108K/yr
  • goth press on nails111K/yr
  • goth nails99K/yr
  • gothic nails72K/yr
  • press on nails goth44K/yr
  • emo nails36K/yr
  • press on nails gothic24K/yr
  • witchy press on nails23K/yr
  • grunge nails20K/yr
  • emo press on nails19K/yr

Reviews and returns

What reviews say buyers love and hate about Goth Nails

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Adhesion/Stickiness”
15%of negative reviews mention “Durability”
1.1%of orders come back
“Not very durable”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Goth Nails questions

Answered from the same tracked data.