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Goth Nail Charms

Fail

Prices span $5.37–$10.05, mostly outside the sweet spot, so Goth Nail Charms is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$34K/yr182K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
41%top-5 click share · 32 brands · 33 sellers

Flapen Score

Goth Nail Charms against its category

The dotted line is the Beauty & Personal Care average. Past it, Goth Nail Charms is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goth Nail Charms market on Amazon at a glance

Shoppers on Amazon United States searched for Goth Nail Charms 182K times last year and spent an estimated $34K. The top 5 brands take 45% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
2.3%
Market size, estimated
$34Ka year
Top search term
gothic nail charms58K searches a year

02 · Price

A sale here is worth $7.96.

Listings sell for $7.96 on average, from $5.37 to $10.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $7.96 that is $0 to $796 a year per listing.

Average price
$7.96under the $15 to $100 sweet spot
Price range
$5.37–$10.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$796
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #450 within Nail Art Accessories. It carries 838 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
9.3%
Average rank
#450in Nail Art Accessories
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
838per listing
Listings tracked
39

04 · Newcomers

4 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
4Amazon's first-year sales bar
Average brand age
22 months

Products

Top Goth Nail Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

32 falling

Sellers

33

Top-5 brand share

45%

Top 20: 89%

Top-5 click share

41%

Top 20: 82%

Open market

49%

  • Brand 116%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Goth Nail Charms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26OctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.5× · 9 of 12 months tracked

Search terms

Top Goth Nail Charms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gothic nail charms58K/yr
  • goth nail charms60K/yr
  • skull nail charms18K/yr
  • emo nail charms12K/yr
  • punk nail charms10K/yr
  • nail charms goth10K/yr
  • grunge nail charms7K/yr
  • nail charms gothic7K/yr

Reviews and returns

What reviews say buyers love and hate about Goth Nail Charms

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Adhesion/Stickiness”
14%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Smaller container than expected”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Goth Nail Charms questions

Answered from the same tracked data.