goth makeup brushes
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$15.49avg listing price — sweet spot $15–$100
Price range
Good$6.79–$32.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,994.76avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Market size
Bad$20K$20K/yr · 62K searches
According to Flapen's Amazon United States niche tracking, goth makeup brushes is a $20K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 34/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
goth makeup brushes market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $46K–$62K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #436
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
15
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
15%
- BEAKEY39%
- COSHINE14%
- docolor11%
- XMOSNZ11%
- HGHDBT6%
- Townley Girl3%
- Open — no brand owns it (6 brands, 15%)
Demand
Weekly Amazon search volume, last 28 weeks — -20.2% search growth over the last 90 days.Top goth makeup brushes search terms
- goth makeup brushes20K/yr
- gothic makeup brushes19K/yr
- beakey makeup brush set11K/yr
- halloween makeup brushes9K/yr
- beakey makeup brushes3K/yr
Top goth makeup brushes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BEAKEY Makeup Brushes Set Professional Foundation Eyeshadow Concealer Blush Powder Bronzer Applicator 2 Blender Sponge with Beauty Paper Case
BEAKEY$7.994.5★83,220 rev
COSHINE Unique Diamond and Pearl Design Makeup Brush Set 10pcs Cute and Full Complete Powder Concealer Blush Eye Shadow Cosmetic Brushes Kit (BLACK)
COSHINE$9.954.7★124 rev
XMOSNZ Makeup Brushes 15pcs Make up Brushes Crystal Handle Highlighter Makeup Foundation Makeup Make Up Brush Sets Eyebrow Brush Professional with 4 Makeup Sponge
XMOSNZ$13.804.6★1,209 rev
HGHDBT 36Pcs Black Makeup Brushes Set Professional Makeup Kit Multi-functional Makeup Tool Set with Facial Makeup Accessories Foundation Makeup Brush Kit Eye and Face Make up Brushes & Tools
HGHDBT$20.664.6★203 rev
Docolor Eye Makeup Brushes 10Pcs Skull Printed Eyeshadow Makeup Brush Set Blending Concealer Eyebrow Eye Liners Premium Synthetic Eyeshadow Crease Brow Brush
docolor$9.874.7★2,993 rev
Newest
by launch date
Koccido Makeup Brushes 26 Pcs Makeup Kit Foundation Brush Eyeshadow Brush Make up Brushes Set
Koccido$7.94248 rev
Disney Tim Burtons The Nightmare Before Christmas 8-Piece Makeup Brushes Set for eyeshadow highlighter blush Soft Hairs Makeup Kit for Girls 8+ by Townley Girl
Townley Girl$6.79371 rev
docolor Makeup Brush Set 5PCS Halloween Goth Makeup Brushes Powder Contour Eyeliner Brow Eyeshadow Brush Set with 9 Colors Halloween Eyeshadow Palette 1PC Makeup Sponge Puff&3PCS Halloween Scar Tattoo
docolor$22.322,993 rev
MUIIGOOD 5 PCS Wand Makeup Brushes Set Harry Make Up Brush Gift Kit Potter Makeup Brushes Wand Cosmetic Brushes Set for Foundation Blending Blush Concealer Eyebrow Face Powder Christmas Gift for Women
MUIIGOOD$9.0838 rev
HGHDBT 36Pcs Black Makeup Brushes Set Professional Makeup Kit Multi-functional Makeup Tool Set with Facial Makeup Accessories Foundation Makeup Brush Kit Eye and Face Make up Brushes & Tools
HGHDBT$20.66203 rev
Trending
90-day click momentumDisney Tim Burtons The Nightmare Before Christmas 8-Piece Makeup Brushes Set for eyeshadow highlighter blush Soft Hairs Makeup Kit for Girls 8+ by Townley Girl
Townley Girl$6.794.8★
Koccido Makeup Brushes 26 Pcs Makeup Kit Foundation Brush Eyeshadow Brush Make up Brushes Set
Koccido$7.944.5★
Docolor Makeup Brushes 15Pcs Obsidian Makeup Brush Set Premium Synthetic Powder Kabuki Foundation Contour Blush Concealer Eye Shadow Blending Eyeliner Crease Eyebrow Make Up Brush Kit
docolor$21.144.7★
MAANGE Makeup Brushes 30 Pcs Makeup Tool Set with Gift Box Multi-functional Makeup Kit Powder Brush Make Up Brushes Set for Women (Black 30 Piece Set)
MAANGE$14.944.5★
Profusion Cosmetics Mystic Blend Makeup Brush Set 5 Pc Face & Eye Sculpting Brushes for Cosplay & Everyday Glam Vegan & Cruelty-Free Travel-Friendly Design
Profusion Cosmetics$19.184.7★
What buyers say about goth makeup brushes
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful quality”
“Great value”
“Good quality brushes for the price”
“So soft”
“Item description accurate”
“Brushes feel high quality and durable”
“They fit comfortably in my small hands”
“It looks good when applied”
“The color is super pretty”
“easy to use”
What buyers complain about
“Not as good of quality as I was hoping for”
“Chemical smell”
“Was bigger than I expected”
“brushes soft and don't seem to be to different in terms of consistency from one another so it's hard to differentiate which brush to use for what, especially because they do not have labels and look similar in their form”
“Understand they're just plastic”
“First brush used literally fell apart while gently cleaning”
“A little rough”
“These are too flimsy for me”
“It made me nauseous”
“Disappointed🥲 Cheaply made some are almost the same very sparse not fluffy”
Top return reasons
Common questions
- Is goth makeup brushes profitable to sell on Amazon United States?
- The niche generates $20K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Skip it (34/100).
- How competitive is the goth makeup brushes niche?
- 12 brands and 15 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in goth makeup brushes?
- Top complaints mined from reviews: Quality-Overall, Smell, Size-Overall. The return rate is 0.6%.
- What does it cost to enter the goth makeup brushes niche?
- Listings span $6.79–$32.91; the average listing price is $15.49 (sweet spot $15–$100). The average incumbent carries 10,995 reviews — the moat a new listing must climb.