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Goth Makeup Brushes

Fail

Shoppers spend an estimated $20K a year here, so Goth Makeup Brushes is a Fail.

Flapen Score
34
34 / 100
Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48
Market size
$20K/yr62K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
70%top-5 click share · 12 brands · 15 sellers

Flapen Score

Goth Makeup Brushes against its category

The dotted line is the Beauty & Personal Care average. Past it, Goth Makeup Brushes is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goth Makeup Brushes market on Amazon at a glance

Shoppers on Amazon United States searched for Goth Makeup Brushes 62K times last year and spent an estimated $20K. The top 5 brands take 81% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
2.1%
Market size, estimated
$20Ka year
Top search term
goth makeup brushes20K searches a year

02 · Price

A sale here is worth $15.49.

Listings sell for $15.49 on average, from $6.79 to $32.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.49 that is $2K to $4K a year per listing.

Average price
$15.49inside the $15 to $100 sweet spot
Price range
$6.79–$32.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #436 within Makeup Brushes & Tools. It carries 10,995 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#436in Makeup Brushes & Tools
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
10,995per listing
Listings tracked
17

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Goth Makeup Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

15

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

15%

  • Brand 139%
  • Brand 214%
  • Brand 311%
  • Brand 411%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (6 brands, 15%)

Demand

Goth Makeup Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.8× · 7 of 12 months tracked

Search terms

Top Goth Makeup Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • goth makeup brushes20K/yr
  • gothic makeup brushes19K/yr
  • beakey makeup brush set11K/yr
  • halloween makeup brushes9K/yr
  • beakey makeup brushes3K/yr

Reviews and returns

What reviews say buyers love and hate about Goth Makeup Brushes

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Not as good of quality as I was hoping for”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Goth Makeup Brushes questions

Answered from the same tracked data.