Goth Makeup

Shoppers searched for this 481K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months

481K

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

2.3%

Market size, estimated

$126Ka year

Peak month

October2.7× the quietest month

Top search term

goth makeup188K searches a year

Listings sell for $11.47 on average, from $1.78 to $35.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $11.47 that is $1K to $3K a year per listing.

Average price

$11.47under the $15 to $100 sweet spot

Price range

$1.78–$35.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #181 within Eyes. It carries 12,308 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#181in Eyes

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

12,308per listing

Listings tracked

70

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months