Is gorilla profitable to sell on Amazon United States?

The niche generates $976K/yr across 6 tracked products. 90-day search growth is +1.2%. Flapen's verdict: Skip it (49/100).

How competitive is the gorilla niche?

3 brands and 27 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in gorilla?

Top complaints mined from reviews: Hair Related, Smell, Size-Overall. The return rate is 0.6%.

When does demand for gorilla peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the gorilla niche?

Listings span $10.15–$26.34; the average listing price is $17.18 (sweet spot $15–$100). The average incumbent carries 11,921 reviews — the moat a new listing must climb.

gorilla

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.18

avg listing price — sweet spot $15–$100

Market size

Great$976K

$976K/yr · 494K searches

Price range

Good$10.15–$26.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.2%

90-day search growth — must beat 0% to launch

Review moat

Bad11,921.17

avg incumbent reviews — the moat a new listing must climb

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, gorilla is a $976K/yr Amazon United States market (494K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

gorilla market data

Units sold / yr: 60K–80K; avg 10,000–12,500/product
Revenue / yr: $1.0M–$1.4M; units × avg price
Conversion rate: 11.5%
Avg BSR: #104
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Slick Gorilla89%
L37%
Schleich4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top gorilla search terms

gorilla141K/yr +6.5%0.2% conv.
slick gorilla hair styling powder94K/yr +8.2%26.4% conv.
slick gorilla62K/yr +0.9%13.9% conv.
gorilla toy55K/yr -19.5%0.4% conv.
gorilla toys32K/yr -2.3%0.1% conv.
gorilla hair powder20K/yr -12.9%23.9% conv.
gorill14K/yr +19.2%0.0% conv.
slick gorilla texture powder11K/yr +15.0%18.7% conv.
gorillas12K/yr +6.5%0.0% conv.
gorila9K/yr +0.2%0.0% conv.

All search terms

Top gorilla products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Slick Gorilla Hair Styling Powder for Men Texture Powder 0.70 oz (20g)

Slick Gorilla$17.634.4★32,499 rev

Slick Gorilla Lightwork Matte Hair Clay for Men Flexible Hold 2.5 oz

Slick Gorilla$17.664.4★3,016 rev

L3 Level 3 Styling Powder - Natural Look Volumizing and Texturizing Powder - Easy to Apply with No Oil or Greasy Residue

L3$10.154.5★29,830 rev

Slick Gorilla Hair Styling Powder Gift Set for Men with Comb 0.70 oz

Slick Gorilla$26.344.4★260 rev

Slick Gorilla Clay Pomade for Men Firm Hold Matte Texturizing Clay 2.5 oz

Slick Gorilla$17.684.3★1,958 rev

Newest

by launch date

Slick Gorilla Hair Styling Powder Gift Set for Men with Comb 0.70 oz

Slick Gorilla$26.34260 rev

1y ago

L3 Level 3 Styling Powder - Natural Look Volumizing and Texturizing Powder - Easy to Apply with No Oil or Greasy Residue

L3$10.1529,830 rev

5y ago

Slick Gorilla Lightwork Matte Hair Clay for Men Flexible Hold 2.5 oz

Slick Gorilla$17.663,016 rev

6y ago

Slick Gorilla Hair Styling Powder for Men Texture Powder 0.70 oz (20g)

Slick Gorilla$17.6332,499 rev

8y ago

Schleich Wild Life Realistic Male Gorilla Animal Figurine - Authentic Detailed Wild Male Gorilla Toy for Boys and Girls Education Imagination and Play Highly Durable Gift for Kids Ages 3+

Schleich$13.643,964 rev

9y ago

What buyers say about gorilla

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“it's very consistent in quality”

Hair Styling11%

“Best styling for the guys”

Suitability Straight Hair10%

“Best with straight hair”

Value For Money8%

“Good value”

Ease Of Use6%

“Easy to use”

Durability5%

“It's durable”

Texture/Consistency-Overall5%

“Great Texture,”

Advertised Vs Actual Product5%

“Exactly what I was looking for”

Smell3%

“has a pleasant light smell”

Shape/Style3%

“This styling powder works amazing”

What buyers complain about

Hair Related7%

“Makes your hair fall out”

Smell7%

“Irritating fragrance”

Size-Overall6%

“Too small”

Adhesion/Stickiness6%

“still can feel the stickiness”

Moist/Dry5%

“Makes it dry and frizzy”

Ease Of Cleaning4%

“Hard to wash out”

Texture/Consistency-Overall4%

“Weird texture”

Functionality-Overall3%

“it hardly works”

Suitability Straight Hair3%

“even tho my hair is thick it doesnt stay the way I want it to”

Quality-Overall3%

“Poor quality”

Top return reasons

Functionality-Overall12%

Advertised Vs Actual Product11%

Suitability Short Hair9%

Suitability Straight Hair7%