Gorilla
FailThe top 5 brands take 100% of clicks, so Gorilla is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $976K/yr494K searches / yr
- 90-day growth
- +1.2%search demand this quarter
- Competition
- 96%top-5 click share · 3 brands · 27 sellers
Flapen Score
Gorilla against its category
The dotted line is the Beauty & Personal Care average. Past it, Gorilla is stronger. Inside it, weaker.
Market
The Gorilla market on Amazon at a glance
Shoppers on Amazon United States searched for Gorilla 494K times last year and spent an estimated $976K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 11.5% of those searches ended in a purchase.
Shoppers searched for this 494K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $976K a year.
- Searches, last 12 months
- 494K
- Growth, 90 days vs prior 90
- +1.2%
- Conversion, latest week
- 11.5%
- Market size, estimated
- $976Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- gorilla141K searches a year
02 · Price
A sale here is worth $17.18.
Listings sell for $17.18 on average, from $10.15 to $26.34. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 10,000 to 12,500 of them. At $17.18 that is $172K to $215K a year per listing.
- Average price
- $17.18inside the $15 to $100 sweet spot
- Price range
- $10.15–$26.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $172K–$215K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Root Lifting Powders. It carries 11,921 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #104in Root Lifting Powders
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 11,921per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Gorilla products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Brand 189%
- Brand 27%
- Brand 34%
Demand
Gorilla search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Gorilla search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gorilla141K/yr
- slick gorilla hair styling powder94K/yr
- slick gorilla62K/yr
- gorilla toy55K/yr
- gorilla toys32K/yr
- gorilla hair powder20K/yr
- gorill14K/yr
- slick gorilla texture powder11K/yr
- gorillas12K/yr
- gorila9K/yr
Reviews and returns
What reviews say buyers love and hate about Gorilla
We read the reviews and the return reasons for every product selling here.
“Makes your hair fall out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gorilla questions
Answered from the same tracked data.









