- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $81K/yr7K searches / yr
- 90-day growth
- +14.2%search demand this quarter
- Competition
- 97%top-5 click share · 4 brands · 33 sellers
Flapen Score
Goop Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Goop Oil is stronger. Inside it, weaker.
Market
The Goop Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Goop Oil 7K times last year and spent an estimated $81K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 27.8% of those searches ended in a purchase.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 27.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- +14.2%
- Conversion, latest week
- 27.8%
- Market size, estimated
- $81Ka year
- Peak month
- November2.1× the quietest month
- Top search term
- goop body oil3K searches a year
02 · Price
A sale here is worth $44.40.
Listings sell for $44.40 on average, from $15.02 to $100.55. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $44.40 that is $4K to $11K a year per listing.
- Average price
- $44.40inside the $15 to $100 sweet spot
- Price range
- $15.02–$100.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$11K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #397 within Oils. It carries 1,163 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #397in Oils
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 1,163per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Goop Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
goop Beauty Nutrient Face Oil | Anti Aging Moisturizer for Smooth Skin Texture & Wrinkles | Bakuchiol Cacay & Organic Amla | 1 fl oz
- Price
- $100.55
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 5y ago

goop Beauty Body Oil | Moisturizer for Dry Skin | Kakadu Plum & Sea Buckthorn Oils | Instant Hydration to Firm & Smooth | 4 fl oz
- Price
- $43.47
- Rating
- 3.9/5
- Reviews
- 202
- Age
- 3y ago

Supergoop! Glow Oil - 5 fl oz - SPF 50 PA++++ Vitamin E Body Oil + Broad Spectrum Sunscreen Protection - With Marigold Meadowfoam & Grape Seed Extracts
- Price
- $38.24
- Rating
- 4.2/5
- Reviews
- 564
- Age
- 2y ago

good.clean.goop beauty The Naked Elixir Body Oil | Body Oil to Hydrate Skin Barrier | Vitamin E Oil Turmeric Root Extract & Saffron Extract | Body Moisturizer | Cruelty-Free & Vegan | 3.4 Fl oz
- Price
- $15.02
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 2y ago

Supergoop! Glow Oil - 1 fl oz - SPF 50 PA++++ Vitamin E Body Oil + Broad Spectrum Sunscreen Protection - With Marigold Meadowfoam & Grape Seed Extracts
- Price
- $17.33
- Rating
- 4.2/5
- Reviews
- 564
- Age
- 2y ago
Trending
estimated 90-day click momentum
Supergoop! Glow Oil - 5 fl oz - SPF 50 PA++++ Vitamin E Body Oil + Broad Spectrum Sunscreen Protection - With Marigold Meadowfoam & Grape Seed Extracts
- Price
- $38.24
- Rating
- 4.2/5
- Reviews
- 564
- Age
- 2y ago

Supergoop! Glow Oil - 1 fl oz - SPF 50 PA++++ Vitamin E Body Oil + Broad Spectrum Sunscreen Protection - With Marigold Meadowfoam & Grape Seed Extracts
- Price
- $17.33
- Rating
- 4.2/5
- Reviews
- 564
- Age
- 2y ago

goop Beauty Body Oil | Moisturizer for Dry Skin | Kakadu Plum & Sea Buckthorn Oils | Instant Hydration to Firm & Smooth | 4 fl oz
- Price
- $43.47
- Rating
- 3.9/5
- Reviews
- 202
- Age
- 3y ago

OSEA Undaria Algae Body Oil 5 oz Visibly Firming Deeply Moisturizing Instantly Improve Elasticity Clean Lightweight Non-Greasy Hydration Vegan & Cruelty-Free Seaweed Skincare
- Price
- $51.76
- Rating
- 4.5/5
- Reviews
- 5,440
- Age
- 15y ago

goop Beauty Nutrient Face Oil | Anti Aging Moisturizer for Smooth Skin Texture & Wrinkles | Bakuchiol Cacay & Organic Amla | 1 fl oz
- Price
- $100.55
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 5y ago
Newest
by launch date
good.clean.goop beauty The Naked Elixir Body Oil | Body Oil to Hydrate Skin Barrier | Vitamin E Oil Turmeric Root Extract & Saffron Extract | Body Moisturizer | Cruelty-Free & Vegan | 3.4 Fl oz
- Price
- $15.02
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 2y ago

Supergoop! Glow Oil - 5 fl oz - SPF 50 PA++++ Vitamin E Body Oil + Broad Spectrum Sunscreen Protection - With Marigold Meadowfoam & Grape Seed Extracts
- Price
- $38.24
- Rating
- 4.2/5
- Reviews
- 564
- Age
- 2y ago

Supergoop! Glow Oil - 1 fl oz - SPF 50 PA++++ Vitamin E Body Oil + Broad Spectrum Sunscreen Protection - With Marigold Meadowfoam & Grape Seed Extracts
- Price
- $17.33
- Rating
- 4.2/5
- Reviews
- 564
- Age
- 2y ago

goop Beauty Body Oil | Moisturizer for Dry Skin | Kakadu Plum & Sea Buckthorn Oils | Instant Hydration to Firm & Smooth | 4 fl oz
- Price
- $43.47
- Rating
- 3.9/5
- Reviews
- 202
- Age
- 3y ago

goop Beauty Nutrient Face Oil | Anti Aging Moisturizer for Smooth Skin Texture & Wrinkles | Bakuchiol Cacay & Organic Amla | 1 fl oz
- Price
- $100.55
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
33
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- goop72%
- Supergoop!17%
- good.clean.goop7%
- OSEA3%
- Open — no brand owns it (0%)
Demand
Goop Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.1×
Search terms
Top Goop Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- goop body oil3K/yr
- goop oil2K/yr
- goop face oil2K/yr
Reviews and returns
What reviews say buyers love and hate about Goop Oil
We read the reviews and the return reasons for every product selling here.
“Expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Goop Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









