goop oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible27.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$44.40avg listing price — sweet spot $15–$100
Price range
Great$15.02–$100.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,163.33avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Market size
Bad$81K$81K/yr · 7K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, goop oil is a $81K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
goop oil market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- $44K–$56K
- units × avg price
- Conversion rate
- 27.8%
- Avg BSR
- #397
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 100 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- goop72%
- Supergoop!17%
- good.clean.goop7%
- OSEA3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +14.2% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.1×
Top goop oil search terms
- goop body oil3K/yr
- goop oil2K/yr
- goop face oil2K/yr
Top goop oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
goop Beauty Nutrient Face Oil | Anti Aging Moisturizer for Smooth Skin Texture & Wrinkles | Bakuchiol Cacay & Organic Amla | 1 fl oz
goop$100.554.5★122 rev
goop Beauty Body Oil | Moisturizer for Dry Skin | Kakadu Plum & Sea Buckthorn Oils | Instant Hydration to Firm & Smooth | 4 fl oz
goop$43.473.9★202 rev
Supergoop! Glow Oil - 5 fl oz - SPF 50 PA++++ Vitamin E Body Oil + Broad Spectrum Sunscreen Protection - With Marigold Meadowfoam & Grape Seed Extracts
Supergoop!$38.244.2★564 rev
good.clean.goop beauty The Naked Elixir Body Oil | Body Oil to Hydrate Skin Barrier | Vitamin E Oil Turmeric Root Extract & Saffron Extract | Body Moisturizer | Cruelty-Free & Vegan | 3.4 Fl oz
good.clean.goop$15.024.5★88 rev
Supergoop! Glow Oil - 1 fl oz - SPF 50 PA++++ Vitamin E Body Oil + Broad Spectrum Sunscreen Protection - With Marigold Meadowfoam & Grape Seed Extracts
Supergoop!$17.334.2★564 rev
Newest
by launch dategood.clean.goop beauty The Naked Elixir Body Oil | Body Oil to Hydrate Skin Barrier | Vitamin E Oil Turmeric Root Extract & Saffron Extract | Body Moisturizer | Cruelty-Free & Vegan | 3.4 Fl oz
good.clean.goop$15.0288 rev
Supergoop! Glow Oil - 5 fl oz - SPF 50 PA++++ Vitamin E Body Oil + Broad Spectrum Sunscreen Protection - With Marigold Meadowfoam & Grape Seed Extracts
Supergoop!$38.24564 rev
Supergoop! Glow Oil - 1 fl oz - SPF 50 PA++++ Vitamin E Body Oil + Broad Spectrum Sunscreen Protection - With Marigold Meadowfoam & Grape Seed Extracts
Supergoop!$17.33564 rev
goop Beauty Body Oil | Moisturizer for Dry Skin | Kakadu Plum & Sea Buckthorn Oils | Instant Hydration to Firm & Smooth | 4 fl oz
goop$43.47202 rev
goop Beauty Nutrient Face Oil | Anti Aging Moisturizer for Smooth Skin Texture & Wrinkles | Bakuchiol Cacay & Organic Amla | 1 fl oz
goop$100.55122 rev
Trending
90-day click momentumSupergoop! Glow Oil - 5 fl oz - SPF 50 PA++++ Vitamin E Body Oil + Broad Spectrum Sunscreen Protection - With Marigold Meadowfoam & Grape Seed Extracts
Supergoop!$38.244.2★
Supergoop! Glow Oil - 1 fl oz - SPF 50 PA++++ Vitamin E Body Oil + Broad Spectrum Sunscreen Protection - With Marigold Meadowfoam & Grape Seed Extracts
Supergoop!$17.334.2★
goop Beauty Body Oil | Moisturizer for Dry Skin | Kakadu Plum & Sea Buckthorn Oils | Instant Hydration to Firm & Smooth | 4 fl oz
goop$43.473.9★
OSEA Undaria Algae Body Oil 5 oz Visibly Firming Deeply Moisturizing Instantly Improve Elasticity Clean Lightweight Non-Greasy Hydration Vegan & Cruelty-Free Seaweed Skincare
OSEA$51.764.5★
goop Beauty Nutrient Face Oil | Anti Aging Moisturizer for Smooth Skin Texture & Wrinkles | Bakuchiol Cacay & Organic Amla | 1 fl oz
goop$100.554.5★
What buyers say about goop oil
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely citrus scent”
“Great Moisturizer”
“It absorbs so well”
“So smooth”
“great for all skin types”
“This stuff is amazing for my dry crepey skin”
“The oil nourishes my skin”
“Non greasy and it feels soooo good on your body”
“Good quality”
“Does the job”
What buyers complain about
“Expensive”
“Smell was a little off”
“Oily”
“Just didnt make a difference for moisturizing”
“It actually sort of plumps the skin which made the appearance even worse”
“Didn't work for me”
“My skin ended up dryer than it started”
“It is dark green/brown not the golden color it should be”
“the cap was so loose I couldnt even close it”
“I dont see any great improvement”
Top return reasons
Common questions
- Is goop oil profitable to sell on Amazon United States?
- The niche generates $81K/yr across 6 tracked products. 90-day search growth is +14.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the goop oil niche?
- 4 brands and 33 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in goop oil?
- Top complaints mined from reviews: Value For Money, Smell, Oily/Greasy. The return rate is 0.6%.
- When does demand for goop oil peak?
- Demand peaks in Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the goop oil niche?
- Listings span $15.02–$100.55; the average listing price is $44.40 (sweet spot $15–$100). The average incumbent carries 1,163 reviews — the moat a new listing must climb.