goop moisturizer for face
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$53.89avg listing price — sweet spot $15–$100
Price range
Great$14.66–$104.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Review moat
Bad6,376.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$68K$68K/yr · 6K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, goop moisturizer for face is a $68K/yr Amazon United States market (6K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
goop moisturizer for face market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $40K–$54K
- units × avg price
- Conversion rate
- 22.9%
- Avg BSR
- #1,068
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 3.5%
- Avg brand age
- 73 months
- Avg seller age
- 114 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
93
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- goop74%
- good.clean.goop18%
- Supergoop!5%
- La Roche-Posay3%
- Open — no brand owns it (0%)
Top goop moisturizer for face products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
goop Beauty 72-Hour Hydrating Water Cream | Matte Moisturizer for All Skin Types | Niacinamide & Fermented Astragalus Root | Hydrating Face Lotion to Plump Firm & Reduce the Look of Pores | 1.7 fl oz
goop$61.234.2★124 rev
goop Beauty Youth-Boost NAD+ Peptide Rich Cream | Face Moisturizer for Aging Skin | Peptides Ceramides & NMN | Fine Lines & Wrinkles Treatment | 1.7 fl oz
goop$104.274.1★45 rev
good.clean.goop beauty The Nutrient-Rich Daily Moisturizer | Hydrating Face Moisturizer for Smooth Skin | Niacinamide Raspberry Seed Oil & Beetroot Extract | Vegan & Cruelty Free | 1.7 Fl oz
good.clean.goop$19.784.2★198 rev
Supergoop! Triple Prep Weightless Multitasking Moisturizer SPF 40 Face Sunscreen - 1.7 fl oz - Hydrates & Protects Skin - Helps Filter Blue Light - Non-Comedogenic - For Normal to Oily Skin Types
Supergoop!$44.894.6★107 rev
goop Beauty Nutrient Face Oil | Anti Aging Moisturizer for Smooth Skin Texture & Wrinkles | Bakuchiol Cacay & Organic Amla | 1 fl oz
goop$100.554.5★122 rev
Newest
by launch dategoop Beauty Youth-Boost NAD+ Peptide Rich Cream | Face Moisturizer for Aging Skin | Peptides Ceramides & NMN | Fine Lines & Wrinkles Treatment | 1.7 fl oz
goop$104.2745 rev
Supergoop! Triple Prep Weightless Multitasking Moisturizer SPF 40 Face Sunscreen - 1.7 fl oz - Hydrates & Protects Skin - Helps Filter Blue Light - Non-Comedogenic - For Normal to Oily Skin Types
Supergoop!$44.89107 rev
goop Beauty 72-Hour Hydrating Water Cream | Matte Moisturizer for All Skin Types | Niacinamide & Fermented Astragalus Root | Hydrating Face Lotion to Plump Firm & Reduce the Look of Pores | 1.7 fl oz
goop$61.23124 rev
good.clean.goop beauty The Nutrient-Rich Daily Moisturizer | Hydrating Face Moisturizer for Smooth Skin | Niacinamide Raspberry Seed Oil & Beetroot Extract | Vegan & Cruelty Free | 1.7 Fl oz
good.clean.goop$19.78198 rev
good.clean.goop beauty The Body Smoother Replenishing Cream | Hydrating Moisturizer for Dry Skin | Ceramides Cupuacu Butter & Avocado Oil | Fine Lines and Wrinkles Treatment | Cruelty-Free | 4 oz
good.clean.goop$14.6676 rev
Trending
90-day click momentumgoop Beauty Youth-Boost NAD+ Peptide Rich Cream | Face Moisturizer for Aging Skin | Peptides Ceramides & NMN | Fine Lines & Wrinkles Treatment | 1.7 fl oz
goop$104.274.1★
Supergoop! Triple Prep Weightless Multitasking Moisturizer SPF 40 Face Sunscreen - 1.7 fl oz - Hydrates & Protects Skin - Helps Filter Blue Light - Non-Comedogenic - For Normal to Oily Skin Types
Supergoop!$44.894.6★
goop Beauty Nutrient Face Oil | Anti Aging Moisturizer for Smooth Skin Texture & Wrinkles | Bakuchiol Cacay & Organic Amla | 1 fl oz
goop$100.554.5★
goop Beauty 72-Hour Hydrating Water Cream | Matte Moisturizer for All Skin Types | Niacinamide & Fermented Astragalus Root | Hydrating Face Lotion to Plump Firm & Reduce the Look of Pores | 1.7 fl oz
goop$61.234.2★
goop Beauty Body Butter | Lotion for Dry Skin | Nourishing Butters & Botanical Extracts | Hydrating & Firming Cream | 6.1 fl oz
goop$62.564.4★
What buyers say about goop moisturizer for face
What buyers praise and complain about, mined from review topics.What buyers love
“Super hydrating”
“Excellent product”
“Great for combination skin”
“Goes on smooth”
“Perfect moisturizer for dry and sensitive skin”
“Good price”
“This is a really nice lightweight moisterizer”
“It's fragrance-free”
“Absorbs very well”
“No irritation either”
What buyers complain about
“Gave me a rash”
“It does not moisturize”
“Ive struggled with super dry”
“A little expensive”
“BURNS MY FACE”
“Received a used product”
“It has a strong scent”
“It didn't work”
“never absorbs even if you use a small amount”
“Feels a bit heavy”
Top return reasons
Common questions
- Is goop moisturizer for face profitable to sell on Amazon United States?
- The niche generates $68K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the goop moisturizer for face niche?
- 4 brands and 93 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in goop moisturizer for face?
- Top complaints mined from reviews: Allergies, Moist/Dry, Suitability Dry Skin. The return rate is 0.7%.
- What does it cost to enter the goop moisturizer for face niche?
- Listings span $14.66–$104.27; the average listing price is $53.89 (sweet spot $15–$100). The average incumbent carries 6,377 reviews — the moat a new listing must climb.