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Goodfellow Body Wash

Fail

The top 5 brands take 100% of clicks, so Goodfellow Body Wash is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$85K/yr39K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
83%top-5 click share · 2 brands · 15 sellers

Flapen Score

Goodfellow Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Goodfellow Body Wash is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goodfellow Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Goodfellow Body Wash 39K times last year and spent an estimated $85K. All 2 brands take every click. Demand peaks in Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
14.1%
Market size, estimated
$85Ka year
Peak month
October10.0× the quietest month
Top search term
cremo vintage suede18K searches a year

02 · Price

A sale here is worth $15.30.

Listings sell for $15.30 on average, from $5.83 to $35.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $15.30 that is $4K to $8K a year per listing.

Average price
$15.30inside the $15 to $100 sweet spot
Price range
$5.83–$35.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #804 within Cleansers. It carries 3,713 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
78%
Out of stock, average day
14.7%
Average rank
#804in Cleansers
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
3,713per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Goodfellow Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 214%

Demand

Goodfellow Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Black Friday '25Holiday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 10.0×

Search terms

Top Goodfellow Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cremo vintage suede18K/yr
  • goodfellow body wash9K/yr
  • cremo vintage suede body wash5K/yr
  • cremo vintage suede cologne4K/yr
  • good fellow body wash3K/yr
  • goodfellow & co body wash999/yr

Reviews and returns

What reviews say buyers love and hate about Goodfellow Body Wash

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Smell”
40%of negative reviews mention “Smell”
0.4%of orders come back
“Very overpowering scent”
A buyer, on “Smell”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Goodfellow Body Wash questions

Answered from the same tracked data.