Good Molecules Cleansing Balm
FailThe top 5 brands take 100% of clicks, so Good Molecules Cleansing Balm is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $1.0M/yr462K searches / yr
- 90-day growth
- +10.4%search demand this quarter
- Competition
- 94%top-5 click share · 4 brands · 35 sellers
Flapen Score
Good Molecules Cleansing Balm against its category
The dotted line is the Beauty & Personal Care average. Past it, Good Molecules Cleansing Balm is stronger. Inside it, weaker.
Market
The Good Molecules Cleansing Balm market on Amazon at a glance
Shoppers on Amazon United States searched for Good Molecules Cleansing Balm 462K times last year and spent an estimated $1.0M. All 4 brands take every click. Demand peaks in Jun–Jul–Aug–Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 18.8% of those searches ended in a purchase.
Shoppers searched for this 462K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.
- Searches, last 12 months
- 462K
- Growth, 90 days vs prior 90
- +10.4%
- Conversion, latest week
- 18.8%
- Market size, estimated
- $1.0Ma year
- Peak month
- July5.2× the quietest month
- Top search term
- elf makeup remover92K searches a year
02 · Price
A sale here is worth $11.66.
Listings sell for $11.66 on average, from $7.79 to $16.04. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 10,000 to 12,500 of them. At $11.66 that is $117K to $146K a year per listing.
- Average price
- $11.66under the $15 to $100 sweet spot
- Price range
- $7.79–$16.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $117K–$146K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Cleansers. It carries 8,032 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #61in Cleansers
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 8,032per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Good Molecules Cleansing Balm products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin
- Price
- $11.49
- Rating
- 4.7/5
- Reviews
- 17,481
- Age
- 5y ago

CeraVe Cleansing Balm Makeup Remover Waterproof Makeup Remover With Ceramides & Plant-Based Jojoba Oil To Nourish & Hydrate Non-Comedogenic & Fragrance Free 1.3 Oz
- Price
- $11.10
- Rating
- 4.4/5
- Reviews
- 8,376
- Age
- 4y ago

e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm JUMBO Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin 3.5 Oz
- Price
- $16.04
- Rating
- 4.7/5
- Reviews
- 17,481
- Age
- 2y ago

e.l.f. SKIN Holy Hydration Off Makeup Remover Liquid Makeup Remover For Eye Lip & Face Makeup Gentle Formula Vegan & Cruelty-free
- Price
- $7.79
- Rating
- 4.5/5
- Reviews
- 3,485
- Age
- 3y ago

BYOMA Melting Balm Facial Cleanser - Buttery Soft Cleansing Balm for Skin Barrier Repair - Tri-Ceramide Face Wash for Sensitive Skin & All Skin Types - Deeply Hydrated Skin No Oily Residue - 2.12 oz
- Price
- $13.54
- Rating
- 3.8/5
- Reviews
- 1,008
- Age
- 3y ago
Trending
estimated 90-day click momentum
e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm JUMBO Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin 3.5 Oz
- Price
- $16.04
- Rating
- 4.7/5
- Reviews
- 17,481
- Age
- 2y ago

BYOMA Melting Balm Facial Cleanser - Buttery Soft Cleansing Balm for Skin Barrier Repair - Tri-Ceramide Face Wash for Sensitive Skin & All Skin Types - Deeply Hydrated Skin No Oily Residue - 2.12 oz
- Price
- $13.54
- Rating
- 3.8/5
- Reviews
- 1,008
- Age
- 3y ago

Garnier Erase It All Makeup Cleansing Balm with Hyaluronic Acid Replumping Facial Cleanser and Makeup Remover 4.2 Oz
- Price
- $11.09
- Rating
- 4.4/5
- Reviews
- 1,850
- Age
- 2y ago

e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin
- Price
- $11.49
- Rating
- 4.7/5
- Reviews
- 17,481
- Age
- 5y ago

CeraVe Cleansing Balm Makeup Remover Waterproof Makeup Remover With Ceramides & Plant-Based Jojoba Oil To Nourish & Hydrate Non-Comedogenic & Fragrance Free 1.3 Oz
- Price
- $11.10
- Rating
- 4.4/5
- Reviews
- 8,376
- Age
- 4y ago
Newest
by launch date
Garnier Erase It All Makeup Cleansing Balm with Hyaluronic Acid Replumping Facial Cleanser and Makeup Remover 4.2 Oz
- Price
- $11.09
- Rating
- 4.4/5
- Reviews
- 1,850
- Age
- 2y ago

e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm JUMBO Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin 3.5 Oz
- Price
- $16.04
- Rating
- 4.7/5
- Reviews
- 17,481
- Age
- 2y ago

e.l.f. SKIN Holy Hydration Off Makeup Remover Liquid Makeup Remover For Eye Lip & Face Makeup Gentle Formula Vegan & Cruelty-free
- Price
- $7.79
- Rating
- 4.5/5
- Reviews
- 3,485
- Age
- 3y ago

BYOMA Melting Balm Facial Cleanser - Buttery Soft Cleansing Balm for Skin Barrier Repair - Tri-Ceramide Face Wash for Sensitive Skin & All Skin Types - Deeply Hydrated Skin No Oily Residue - 2.12 oz
- Price
- $13.54
- Rating
- 3.8/5
- Reviews
- 1,008
- Age
- 3y ago

CeraVe Cleansing Balm Makeup Remover Waterproof Makeup Remover With Ceramides & Plant-Based Jojoba Oil To Nourish & Hydrate Non-Comedogenic & Fragrance Free 1.3 Oz
- Price
- $11.10
- Rating
- 4.4/5
- Reviews
- 8,376
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
35
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- e.l.f.63%
- CeraVe30%
- BYOMA5%
- Garnier3%
Demand
Good Molecules Cleansing Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.2×
Search terms
Top Good Molecules Cleansing Balm search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- elf makeup remover92K/yr
- cerave makeup remover61K/yr
- elf cleansing balm64K/yr
- elf makeup remover balm17K/yr
- cerave cleansing balm32K/yr
- elf makeup melting cleansing balm33K/yr
- cerave eye makeup remover25K/yr
- good molecules cleansing balm16K/yr
- byoma melting balm cleanser9K/yr
- elf melting balm makeup remover17K/yr
Reviews and returns
What reviews say buyers love and hate about Good Molecules Cleansing Balm
We read the reviews and the return reasons for every product selling here.
“Strong chemical odor”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Good Molecules Cleansing Balm questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









