Is Good Molecules Cleansing Balm profitable to sell on Amazon United States?

Flapen scores Good Molecules Cleansing Balm 47 out of 100 on Amazon United States, a Fail. Shoppers spend $1.0M a year across 7 tracked products. Search demand grew +10.4% in the last 90 days.

How competitive is the Good Molecules Cleansing Balm niche on Amazon United States?

4 brands and 35 sellers compete in Good Molecules Cleansing Balm on Amazon United States. The top 5 Good Molecules Cleansing Balm products take 94% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Good Molecules Cleansing Balm?

Good Molecules Cleansing Balm buyers on Amazon United States complain most about Smell, Allergies, and Ease Of Cleaning. An estimated 0.4% of orders come back.

When does demand for Good Molecules Cleansing Balm peak?

Search demand for Good Molecules Cleansing Balm on Amazon United States peaks in Jun–Jul–Aug–Sep–Oct–Nov, and the busiest month runs 5.2× the quietest.

What does it cost to enter the Good Molecules Cleansing Balm niche?

Good Molecules Cleansing Balm sells for $11.66 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $7.79 to $16.04. The average product has 8,032 reviews, the count a new listing must catch up to.

Good Molecules Cleansing Balm

Fail

The top 5 brands take 100% of clicks, so Good Molecules Cleansing Balm is a Fail.

Flapen Score: 47
47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size: $1.0M/yr462K searches / yr
90-day growth: +10.4%search demand this quarter
Competition: 94%top-5 click share · 4 brands · 35 sellers

Flapen Score

Good Molecules Cleansing Balm against its category

The dotted line is the Beauty & Personal Care average. Past it, Good Molecules Cleansing Balm is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Good Molecules Cleansing Balm market on Amazon at a glance

Shoppers on Amazon United States searched for Good Molecules Cleansing Balm 462K times last year and spent an estimated $1.0M. All 4 brands take every click. Demand peaks in Jun–Jul–Aug–Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 18.8% of those searches ended in a purchase.

Shoppers searched for this 462K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months: 462K
Growth, 90 days vs prior 90: +10.4%
Conversion, latest week: 18.8%
Market size, estimated: $1.0Ma year
Peak month: July5.2× the quietest month
Top search term: elf makeup remover92K searches a year

02 · Price

A sale here is worth $11.66.

Listings sell for $11.66 on average, from $7.79 to $16.04. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 10,000 to 12,500 of them. At $11.66 that is $117K to $146K a year per listing.

Average price: $11.66under the $15 to $100 sweet spot
Price range: $7.79–$16.04
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 80K–100K
Units per listing a year: 10,000–12,500
Revenue per listing a year: $117K–$146K
Returns: 0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Cleansers. It carries 8,032 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #61in Cleansers
Average rating: 4.44 starsAmazon United States average 4.42 stars
Average reviews: 8,032per listing
Listings tracked: 7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 67 months

Products

Top Good Molecules Cleansing Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Brand 163%
Brand 230%
Brand 35%
Brand 43%

Demand

Good Molecules Cleansing Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.2×

Search terms

Top Good Molecules Cleansing Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

elf makeup remover92K/yr -13.2%19.9% conv.
cerave makeup remover61K/yr +5.3%16.1% conv.
elf cleansing balm64K/yr +3.1%16.2% conv.
elf makeup remover balm17K/yr +126.0%21.8% conv.
cerave cleansing balm32K/yr +2.2%16.5% conv.
elf makeup melting cleansing balm33K/yr -13.2%22.1% conv.
cerave eye makeup remover25K/yr -4.9%2.3% conv.
good molecules cleansing balm16K/yr +45.9%1.6% conv.
byoma melting balm cleanser9K/yr +193.1%5.8% conv.
elf melting balm makeup remover17K/yr +9.6%18.3% conv.

Reviews and returns

What reviews say buyers love and hate about Good Molecules Cleansing Balm

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Cleansing”

21%of negative reviews mention “Smell”

0.4%of orders come back

“Strong chemical odor”

A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Good Molecules Cleansing Balm questions

Answered from the same tracked data.

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