Is good molecules cleansing balm profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 7 tracked products. 90-day search growth is +10.4%. Flapen's verdict: Skip it (47/100).

How competitive is the good molecules cleansing balm niche?

4 brands and 35 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in good molecules cleansing balm?

Top complaints mined from reviews: Smell, Allergies, Ease Of Cleaning. The return rate is 0.4%.

When does demand for good molecules cleansing balm peak?

Demand peaks in Jun–Jul–Aug–Sep–Oct–Nov; the busiest month runs 5.2× the quietest.

What does it cost to enter the good molecules cleansing balm niche?

Listings span $7.79–$16.04; the average listing price is $11.66 (sweet spot $15–$100). The average incumbent carries 8,032 reviews — the moat a new listing must climb.

good molecules cleansing balm

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible18.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Market size

Great$1.0M

$1.0M/yr · 462K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.66

avg listing price — sweet spot $15–$100

Growth

Okay+10.4%

90-day search growth — must beat 0% to launch

Review moat

Bad8,032

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$7.79–$16.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, good molecules cleansing balm is a $1.0M/yr Amazon United States market (462K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 47/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

good molecules cleansing balm market data

Units sold / yr: 80K–100K; avg 10,000–12,500/product
Revenue / yr: $933K–$1.2M; units × avg price
Conversion rate: 18.8%
Avg BSR: #61
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

e.l.f.63%
CeraVe30%
BYOMA5%
Garnier3%

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — +10.4% search growth over the last 90 days.

Peak months: Jun, Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.2×

Open Trend

Top good molecules cleansing balm search terms

elf makeup remover92K/yr -13.2%19.9% conv.
cerave makeup remover61K/yr +5.3%16.1% conv.
elf cleansing balm64K/yr +3.1%16.2% conv.
elf makeup remover balm17K/yr +126.0%21.8% conv.
cerave cleansing balm32K/yr +2.2%16.5% conv.
elf makeup melting cleansing balm33K/yr -13.2%22.1% conv.
cerave eye makeup remover25K/yr -4.9%2.3% conv.
good molecules cleansing balm16K/yr +45.9%1.6% conv.
byoma melting balm cleanser9K/yr +193.1%5.8% conv.
elf melting balm makeup remover17K/yr +9.6%18.3% conv.

All search terms

Top good molecules cleansing balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin

e.l.f.$11.494.7★17,481 rev

CeraVe Cleansing Balm Makeup Remover Waterproof Makeup Remover With Ceramides & Plant-Based Jojoba Oil To Nourish & Hydrate Non-Comedogenic & Fragrance Free 1.3 Oz

CeraVe$11.104.4★8,376 rev

e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm JUMBO Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin 3.5 Oz

e.l.f.$16.044.7★17,481 rev

e.l.f. SKIN Holy Hydration Off Makeup Remover Liquid Makeup Remover For Eye Lip & Face Makeup Gentle Formula Vegan & Cruelty-free

e.l.f.$7.794.5★3,485 rev

BYOMA Melting Balm Facial Cleanser - Buttery Soft Cleansing Balm for Skin Barrier Repair - Tri-Ceramide Face Wash for Sensitive Skin & All Skin Types - Deeply Hydrated Skin No Oily Residue - 2.12 oz

BYOMA$13.543.8★1,008 rev

Newest

by launch date

Garnier Erase It All Makeup Cleansing Balm with Hyaluronic Acid Replumping Facial Cleanser and Makeup Remover 4.2 Oz

Garnier$11.091,850 rev

2y ago

e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm JUMBO Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin 3.5 Oz

e.l.f.$16.0417,481 rev

2y ago

e.l.f. SKIN Holy Hydration Off Makeup Remover Liquid Makeup Remover For Eye Lip & Face Makeup Gentle Formula Vegan & Cruelty-free

e.l.f.$7.793,485 rev

3y ago

BYOMA Melting Balm Facial Cleanser - Buttery Soft Cleansing Balm for Skin Barrier Repair - Tri-Ceramide Face Wash for Sensitive Skin & All Skin Types - Deeply Hydrated Skin No Oily Residue - 2.12 oz

BYOMA$13.541,008 rev

3y ago

CeraVe Cleansing Balm Makeup Remover Waterproof Makeup Remover With Ceramides & Plant-Based Jojoba Oil To Nourish & Hydrate Non-Comedogenic & Fragrance Free 1.3 Oz

CeraVe$11.108,376 rev

4y ago

What buyers say about good molecules cleansing balm

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing10%

“Love this cleanser”

Ease Of Cleaning10%

“Cleans face nicely”

Soft Feel9%

“Goes on smooth”

Quality-Overall9%

“As good as other high dollar brands Ive used”

Value For Money8%

“Excellent value”

Moist/Dry5%

“So moisturizing and gentle”

Suitability Combination Skin5%

“Great skin product”

Smell4%

“fragrance free”

Suitability Dry Skin3%

“doesnt leave my skin feeling dry”

Ease Of Use3%

“Easy to use”

What buyers complain about

Smell21%

“Strong chemical odor”

Allergies6%

“irritates sensitive skin”

Ease Of Cleaning6%

“Its not a great cleanser”

Size-Overall4%

“Its a tiny jar”

Oily/Greasy4%

“Very oily”

Functionality-Overall3%

“Completely ineffective”

Skin Health3%

“Broke my skin out”

Value For Money3%

“waste of money”

Ease Of Use2%

“I can't get the stuff off”

Eyelash Quality2%

“some of my lashes would fall out”

Top return reasons

Smell22%

Size-Overall12%

Functionality-Overall9%

Advertised Vs Actual Product9%

Product Condition8%

Value For Money5%