Goldwell Hair Products
MaybeAn estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so Goldwell Hair Products is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $197K/yr102K searches / yr
- 90-day growth
- +2.9%search demand this quarter
- Competition
- 30%top-5 click share · 1 brands · 3 sellers
Flapen Score
Goldwell Hair Products against its category
The dotted line is the Beauty & Personal Care average. Past it, Goldwell Hair Products is stronger. Inside it, weaker.
Market
The Goldwell Hair Products market on Amazon at a glance
Shoppers on Amazon United States searched for Goldwell Hair Products 102K times last year and spent an estimated $197K. One brand takes every click. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- +2.9%
- Conversion, latest week
- 7.8%
- Market size, estimated
- $197Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- goldwell hair products65K searches a year
02 · Price
A sale here is worth $24.81.
Listings sell for $24.81 on average, from $10.16 to $46.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $24.81 that is $2K to $6K a year per listing.
- Average price
- $24.81inside the $15 to $100 sweet spot
- Price range
- $10.16–$46.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #605 within Hair Sprays. It carries 1,272 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #605in Hair Sprays
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 1,272per listing
- Listings tracked
- 49
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 93 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 93 months
Products
Top Goldwell Hair Products products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
30%
Top 20: 74%
Open market
0%
- Brand 1100%
- Open — no brand owns it (0%)
Demand
Goldwell Hair Products search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Goldwell Hair Products search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- goldwell hair products65K/yr
- goldwell33K/yr
- goldwell dualsenses4K/yr
Reviews and returns
What reviews say buyers love and hate about Goldwell Hair Products
We read the reviews and the return reasons for every product selling here.
“It is costly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Goldwell Hair Products questions
Answered from the same tracked data.