Golden Brown Hair Dye

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months

262K

Growth, 90 days vs prior 90

+14.9%

Conversion, latest week

1.8%

Market size, estimated

$51Ka year

Peak month

June2.2× the quietest month

Top search term

honey brown hair dye112K searches a year

Listings sell for $10.88 on average, from $4.83 to $23.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $10.88 that is $1K to $3K a year per listing.

Average price

$10.88under the $15 to $100 sweet spot

Price range

$4.83–$23.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.8%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Hair Coloring Products. It carries 12,243 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#61in Hair Coloring Products

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

12,243per listing

Listings tracked

25

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

60 months