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Golden Blonde Hair Dye

Maybe

An estimated 0.5% of orders come back. But shoppers spend an estimated $55K a year here, so Golden Blonde Hair Dye is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$55K/yr97K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
40%top-5 click share · 15 brands · 97 sellers

Flapen Score

Golden Blonde Hair Dye against its category

The dotted line is the Beauty & Personal Care average. Past it, Golden Blonde Hair Dye is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Golden Blonde Hair Dye market on Amazon at a glance

Shoppers on Amazon United States searched for Golden Blonde Hair Dye 97K times last year and spent an estimated $55K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
3.8%
Market size, estimated
$55Ka year
Peak month
September3.2× the quietest month
Top search term
golden blonde hair dye41K searches a year

02 · Price

A sale here is worth $15.08.

Listings sell for $15.08 on average, from $4.83 to $46.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.08 that is $0 to $2K a year per listing.

Average price
$15.08inside the $15 to $100 sweet spot
Price range
$4.83–$46.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #98 within Hair Coloring Products. It carries 14,717 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
98%
Out of stock, average day
0.1%
Average rank
#98in Hair Coloring Products
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
14,717per listing
Listings tracked
41

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Golden Blonde Hair Dye products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

97

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

40%

Top 20: 80%

Open market

17%

  • Brand 142%
  • Brand 220%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (9 brands, 17%)

Demand

Golden Blonde Hair Dye search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Golden Blonde Hair Dye search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • golden blonde hair dye41K/yr
  • light golden blonde hair color7K/yr
  • golden blonde hair color9K/yr
  • golden blonde6K/yr
  • medium golden blonde hair color6K/yr
  • tinte rubio dorado6K/yr
  • light golden blonde hair dye6K/yr
  • warm blonde hair dye4K/yr
  • golden hair dye4K/yr
  • rubio dorado4K/yr

Reviews and returns

What reviews say buyers love and hate about Golden Blonde Hair Dye

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Color”
31%of negative reviews mention “Color”
0.5%of orders come back
“Way darker”
A buyer, on “Color”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Golden Blonde Hair Dye questions

Answered from the same tracked data.