Gold Nail Polish

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months

355K

Growth, 90 days vs prior 90

+21.7%

Conversion, latest week

5.6%

Market size, estimated

$160Ka year

Peak month

December1.7× the quietest month

Top search term

gold nail polish257K searches a year

Listings sell for $8.12 on average, from $2.10 to $26.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $8.12 that is $2K to $4K a year per listing.

Average price

$8.12under the $15 to $100 sweet spot

Price range

$2.10–$26.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

1.1%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #264 within Nail Polish. It carries 5,491 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#264in Nail Polish

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

5,491per listing

Listings tracked

38

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months