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Gold Nail Charms

Fail

Prices span $4.95–$10.90, mostly outside the sweet spot, so Gold Nail Charms is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$145K/yr519K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
49%top-5 click share · 19 brands · 27 sellers

Flapen Score

Gold Nail Charms against its category

The dotted line is the Beauty & Personal Care average. Past it, Gold Nail Charms is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Nail Charms market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Nail Charms 519K times last year and spent an estimated $145K. The top 5 brands take 72% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 519K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months
519K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
3.6%
Market size, estimated
$145Ka year
Peak month
January1.3× the quietest month
Top search term
gold nail charms342K searches a year

02 · Price

A sale here is worth $7.78.

Listings sell for $7.78 on average, from $4.95 to $10.90. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $7.78 that is $4K to $6K a year per listing.

Average price
$7.78under the $15 to $100 sweet spot
Price range
$4.95–$10.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #260 within Nail Art Accessories. It carries 1,382 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#260in Nail Art Accessories
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,382per listing
Listings tracked
29

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Gold Nail Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

27

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

23%

  • Brand 125%
  • Brand 225%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Gold Nail Charms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Gold Nail Charms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold nail charms342K/yr
  • nail charms gold66K/yr
  • gold charms for nails63K/yr
  • nail gold charms10K/yr
  • gold nail charms and gems8K/yr
  • gold charms nails8K/yr
  • gold nail charm5K/yr
  • gold nail accessories5K/yr
  • nail charms and gems gold5K/yr
  • gold nails charms4K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Nail Charms

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Color”
0.7%of orders come back
“Color Changes”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gold Nail Charms questions

Answered from the same tracked data.