Gold Gel Nail Polish

Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $205K a year.

Searches, last 12 months

444K

Growth, 90 days vs prior 90

-5.7%

Conversion, latest week

5.8%

Market size, estimated

$205Ka year

Peak month

March1.7× the quietest month

Top search term

gold gel polish123K searches a year

Listings sell for $7.92 on average, from $4.02 to $13.97. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $7.92 that is $6K to $8K a year per listing.

Average price

$7.92under the $15 to $100 sweet spot

Price range

$4.02–$13.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$6K–$8K

Returns

1.4%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #130 within Gel Polish. It carries 6,336 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#130in Gel Polish

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

6,336per listing

Listings tracked

28

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months