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Gold Eyeshadow

Maybe

The top 5 brands take only 46% of clicks. But shoppers spend an estimated $81K a year here, so Gold Eyeshadow is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$81K/yr222K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
34%top-5 click share · 27 brands · 137 sellers

Flapen Score

Gold Eyeshadow against its category

The dotted line is the Beauty & Personal Care average. Past it, Gold Eyeshadow is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Eyeshadow market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Eyeshadow 222K times last year and spent an estimated $81K. The top 5 brands take 46% of clicks. Demand peaks in Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
4.3%
Market size, estimated
$81Ka year
Peak month
October2.3× the quietest month
Top search term
gold eyeshadow114K searches a year

02 · Price

A sale here is worth $8.42.

Listings sell for $8.42 on average, from $1.95 to $23.27. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $8.42 that is $2K to $4K a year per listing.

Average price
$8.42under the $15 to $100 sweet spot
Price range
$1.95–$23.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #150 within Eyes. It carries 6,925 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#150in Eyes
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
6,925per listing
Listings tracked
42

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Gold Eyeshadow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

137

Top-5 brand share

46%

Top 20: 88%

Top-5 click share

34%

Top 20: 75%

Open market

48%

  • Brand 114%
  • Brand 28%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Gold Eyeshadow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.3×

Search terms

Top Gold Eyeshadow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold eyeshadow114K/yr
  • gold eyeshadow palette26K/yr
  • gold glitter eyeshadow32K/yr
  • gold eye shadow16K/yr
  • gold shimmer eyeshadow14K/yr
  • golden eyeshadow6K/yr
  • gold eye glitter6K/yr
  • gold eye shadow palette5K/yr
  • golden eyeshadow palette4K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Eyeshadow

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Color”
17%of negative reviews mention “Color”
1.9%of orders come back
“Color off”
A buyer, on “Color”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gold Eyeshadow questions

Answered from the same tracked data.