Gold Eyeshadow
MaybeThe top 5 brands take only 46% of clicks. But shoppers spend an estimated $81K a year here, so Gold Eyeshadow is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $81K/yr222K searches / yr
- 90-day growth
- -2.9%search demand this quarter
- Competition
- 34%top-5 click share · 27 brands · 137 sellers
Flapen Score
Gold Eyeshadow against its category
The dotted line is the Beauty & Personal Care average. Past it, Gold Eyeshadow is stronger. Inside it, weaker.
Market
The Gold Eyeshadow market on Amazon at a glance
Shoppers on Amazon United States searched for Gold Eyeshadow 222K times last year and spent an estimated $81K. The top 5 brands take 46% of clicks. Demand peaks in Oct. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.
- Searches, last 12 months
- 222K
- Growth, 90 days vs prior 90
- -2.9%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $81Ka year
- Peak month
- October2.3× the quietest month
- Top search term
- gold eyeshadow114K searches a year
02 · Price
A sale here is worth $8.42.
Listings sell for $8.42 on average, from $1.95 to $23.27. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $8.42 that is $2K to $4K a year per listing.
- Average price
- $8.42under the $15 to $100 sweet spot
- Price range
- $1.95–$23.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #150 within Eyes. It carries 6,925 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #150in Eyes
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 6,925per listing
- Listings tracked
- 42
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Gold Eyeshadow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
e.l.f. Fine As Fleck Glitter Eyeshadow Long-Lasting Sheer Eye Makeup With A Shimmer Finish Soft Smooth Formula Vegan & Cruelty-Free Its Glit
- Price
- $6.74
- Rating
- 4.4/5
- Reviews
- 2,085
- Age
- 1y ago

MAYBELLINE Color Tattoo Longwear Multi-Use Eye Shadow Stix All-In-One Eye Makeup for Up to 24HR Wear I am Rare (Gold Shimmer) 1 Count
- Price
- $5.52
- Rating
- 4.4/5
- Reviews
- 3,622
- Age
- 2y ago

Bernecy Glitter Eyeshadow Palette 10 Colors Sparkle Shimmer Eye Shadow Highly Pigmented Long Lasting Makeup Set Gold (Type 5) Small
- Price
- $10.07
- Rating
- 4.4/5
- Reviews
- 2,264
- Age
- 7y ago

ColourPop Golden Hour Eyeshadow Palette - Sunset Tone Eye Makeup Palette with Duo-Chrome Metallic Matte Sparkle & Glitter Finishes - High-Pigment Eye Makeup with a Long-Wearing Formula (0.67 oz)
- Price
- $23.27
- Rating
- 4.7/5
- Reviews
- 226
- Age
- 1y ago

wet n wild Color Icon 10-Pan Eyeshadow Makeup Palette Yellow Call Me Sunshine Long Lasting Shimmer Metallic Glittery Matte Rich Smooth Pigment Cruelty Free
- Price
- $5.46
- Rating
- 4.4/5
- Reviews
- 16,163
- Age
- 5y ago
Trending
estimated 90-day click momentum
MAKI YIKA Glitter Gold Crme Eyeshadow Single Shimmer Cream Eye Shadow palette for Women Color Stay Long Lasting Waterproof Eye Makeup Monochrome Eyeshadows #15
- Price
- $8.79
- Rating
- 4.5/5
- Reviews
- 1,315
- Age
- 6mo ago

evpct Gold Single Eye Shadow Palette Makeup for Older Women Gold Bronze Copper Brown Shimmer Glitter Sparkly Metallic Cream Eyeshadow Palette Brightener Makeup High Pigment Monochrome Mini Eyeshadow
- Price
- $6.89
- Rating
- 4.1/5
- Reviews
- 2,975
- Age
- 1y ago

Noerrors Duochrome Burgundy Gold Glitter Eyeshadow Palette Holographic Chameleon Rich Color Shimmer Eye Shadow Color Shift Sparkle Inner Corner Eye Highlighter Palette Makeup for Rave Halloween#07
- Price
- $7.85
- Rating
- 4.1/5
- Reviews
- 377
- Age
- 10mo ago

Enfuntins Duochrome Glitter Eyeshadow Ultra-Fine Color Shifting Metallic Shimmer High Pigment Holographic Single Eye Makeup Long Lasting & Buildable Eye Shadow (#9 Tan Gold)
- Price
- $7.85
- Rating
- 4.2/5
- Reviews
- 186
- Age
- 6mo ago

NYX PROFESSIONAL MAKEUP Ultimate Glowshots Vivid Rich - Glitzy Guava
- Price
- $8.78
- Rating
- 4.3/5
- Reviews
- 2,317
- Age
- 3y ago
Newest
by launch date
MAKI YIKA Glitter Gold Crme Eyeshadow Single Shimmer Cream Eye Shadow palette for Women Color Stay Long Lasting Waterproof Eye Makeup Monochrome Eyeshadows #15
- Price
- $8.79
- Rating
- 4.5/5
- Reviews
- 1,315
- Age
- 6mo ago

Enfuntins Duochrome Glitter Eyeshadow Ultra-Fine Color Shifting Metallic Shimmer High Pigment Holographic Single Eye Makeup Long Lasting & Buildable Eye Shadow (#9 Tan Gold)
- Price
- $7.85
- Rating
- 4.2/5
- Reviews
- 186
- Age
- 6mo ago

Noerrors Duochrome Burgundy Gold Glitter Eyeshadow Palette Holographic Chameleon Rich Color Shimmer Eye Shadow Color Shift Sparkle Inner Corner Eye Highlighter Palette Makeup for Rave Halloween#07
- Price
- $7.85
- Rating
- 4.1/5
- Reviews
- 377
- Age
- 10mo ago

Enfuntins Glitter Eyeshadow Single Ultra-Fine Sparkling Diamond Shimmer Long-Lasting Sheer Eye Makeup Crease-Proof & Buildable Eye Shadow Topper Champagne Gold
- Price
- $6.87
- Rating
- 4.0/5
- Reviews
- 138
- Age
- 11mo ago

SHEGLAM Eyeshadow Palette 9-Color Ultra-pigmented Shimmer & Matte Shades Vegan & Cruelty-free-Golden Mirage
- Price
- $6.60
- Rating
- 4.5/5
- Reviews
- 700
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
27 falling
Sellers
137
Est. top-5 brand share
46%
Top 20: 88%
Est. top-5 click share
34%
Top 20: 75%
Open market
48%
- e.l.f.14%
- MAYBELLINE8%
- SHEGLAM8%
- wet n wild8%
- ColourPop8%
- --6%
Demand
Gold Eyeshadow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.3×
Search terms
Top Gold Eyeshadow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gold eyeshadow114K/yr
- gold eyeshadow palette26K/yr
- gold glitter eyeshadow32K/yr
- gold eye shadow16K/yr
- gold shimmer eyeshadow14K/yr
- golden eyeshadow6K/yr
- gold eye glitter6K/yr
- gold eye shadow palette5K/yr
- golden eyeshadow palette4K/yr
Reviews and returns
What reviews say buyers love and hate about Gold Eyeshadow
We read the reviews and the return reasons for every product selling here.
“Color off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold Eyeshadow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









