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Gold Eyeliner

Fail

Shoppers spend an estimated $47K a year here, so Gold Eyeliner is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$47K/yr99K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
53%top-5 click share · 22 brands · 107 sellers

Flapen Score

Gold Eyeliner against its category

The dotted line is the Beauty & Personal Care average. Past it, Gold Eyeliner is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Eyeliner market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Eyeliner 99K times last year and spent an estimated $47K. The top 5 brands take 67% of clicks. Demand peaks in Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
6.1%
Market size, estimated
$47Ka year
Peak month
October2.4× the quietest month
Top search term
gold eyeliner60K searches a year

02 · Price

A sale here is worth $7.79.

Listings sell for $7.79 on average, from $1.95 to $24.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $7.79 that is $779 to $2K a year per listing.

Average price
$7.79under the $15 to $100 sweet spot
Price range
$1.95–$24.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$779–$2K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #273 within Eyes. It carries 11,603 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#273in Eyes
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
11,603per listing
Listings tracked
27

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Gold Eyeliner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

107

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

53%

Top 20: 93%

Open market

28%

  • Brand 118%
  • Brand 218%
  • Brand 317%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Gold Eyeliner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.4×

Search terms

Top Gold Eyeliner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold eyeliner60K/yr
  • gold liquid eyeliner15K/yr
  • gold glitter eyeliner7K/yr
  • gold eyeliner pencil5K/yr
  • gold eyeliner liquid5K/yr
  • gold eye liner3K/yr
  • gold liner3K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Eyeliner

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Color”
12%of negative reviews mention “Color”
1.3%of orders come back
“the color is not vibrant”
A buyer, on “Color”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gold Eyeliner questions

Answered from the same tracked data.