Gold Eyeliner
FailShoppers spend an estimated $47K a year here, so Gold Eyeliner is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $47K/yr99K searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 53%top-5 click share · 22 brands · 107 sellers
Flapen Score
Gold Eyeliner against its category
The dotted line is the Beauty & Personal Care average. Past it, Gold Eyeliner is stronger. Inside it, weaker.
Market
The Gold Eyeliner market on Amazon at a glance
Shoppers on Amazon United States searched for Gold Eyeliner 99K times last year and spent an estimated $47K. The top 5 brands take 67% of clicks. Demand peaks in Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $47Ka year
- Peak month
- October2.4× the quietest month
- Top search term
- gold eyeliner60K searches a year
02 · Price
A sale here is worth $7.79.
Listings sell for $7.79 on average, from $1.95 to $24.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $7.79 that is $779 to $2K a year per listing.
- Average price
- $7.79under the $15 to $100 sweet spot
- Price range
- $1.95–$24.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $779–$2K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #273 within Eyes. It carries 11,603 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #273in Eyes
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 11,603per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Gold Eyeliner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
docolor Gold Liquid Eyeliner Waterproof Long-Lasting Shimmer Gold Eye Liner Pen with Precision Brush Tip Smudge-Proof & Fade-Resistant Eye Makeup Tool
- Price
- $6.46
- Rating
- 4.2/5
- Reviews
- 8,031
- Age
- 6y ago

NYX PROFESSIONAL MAKEUP Mechanical Eyeliner Pencil Gold
- Price
- $6.52
- Rating
- 4.4/5
- Reviews
- 25,719
- Age
- 14y ago

MAYBELLINE New York Tattoo Studio Long-Lasting Sharpenable Eyeliner Makeup Pencil Glide on Smooth Gel Pigment 36 Hour Wear Waterproof Bronze Glitz 0.04 oz
- Price
- $4.85
- Rating
- 4.4/5
- Reviews
- 36,243
- Age
- 4y ago

MAYBELLINE Color Tattoo Longwear Multi-Use Eye Shadow Stix All-In-One Eye Makeup for Up to 24HR Wear I am Rare (Gold Shimmer) 1 Count
- Price
- $5.52
- Rating
- 4.4/5
- Reviews
- 3,622
- Age
- 2y ago

Mysense Chameleon Liquid Glitter Eyeliner Metallic Satin Eyeliner Liquid Liner Multi-Reflective Sparkle Finish Smudge-proof Long-lasting Glitter Eye Shadow Makeup #01 Gold
- Price
- $7.93
- Rating
- 4.0/5
- Reviews
- 165
- Age
- 3y ago
Trending
estimated 90-day click momentum
evpct 1Pcs Gold Glitter Sparkling Liquid Eyeliner Metallic Shimmer Light Silver Eyeliner Liquid Eye Liner Eyeshadow Pencil Face Body Glitter Makeup Longwear Waterproof Fake Eyelashes Mascara
- Price
- $8.00
- Rating
- 4.2/5
- Reviews
- 836
- Age
- 3mo ago

Mefyhtune Gold Cream Eyeliner Pencil Waterproof Retractable Gold Gel Eyeliner Smudge-proof Hypoallergenic (03#)
- Price
- $8.73
- Rating
- 4.1/5
- Reviews
- 304
- Age
- 1y ago

Kiko Milano New Super Colour Waterproof Eyeliner 02 | High Coverage Water-resistant Colourful Liquid Eyeliner
- Price
- $13.73
- Rating
- 4.4/5
- Reviews
- 2,908
- Age
- 3y ago

Gold Shimmer Eyeliner Pencil Gel Sharpenable Multi-Use Longwear Colored Eye Liner Pen Waterproof Smudge Resistant Smooth Cream Eye Brightener Pencil Makeup Pen with Sharpener Delineador De Ojos-04
- Price
- $6.74
- Rating
- 4.2/5
- Reviews
- 628
- Age
- 2y ago

L.A. COLORS Chrome Liquid Eyeliner Liquid Gold CLE804
- Price
- $4.59
- Rating
- 4.0/5
- Reviews
- 64
- Age
- 4y ago
Newest
by launch date
evpct 1Pcs Gold Glitter Sparkling Liquid Eyeliner Metallic Shimmer Light Silver Eyeliner Liquid Eye Liner Eyeshadow Pencil Face Body Glitter Makeup Longwear Waterproof Fake Eyelashes Mascara
- Price
- $8.00
- Rating
- 4.2/5
- Reviews
- 836
- Age
- 3mo ago

STAY ALL DAY Inkwear Liquid Eye Liner
- Price
- $20.21
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 8mo ago

REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Shimmer Finish 212 Bronze 0.01 oz
- Price
- $7.60
- Rating
- 4.5/5
- Reviews
- 51,636
- Age
- 1y ago

Mefyhtune Gold Cream Eyeliner Pencil Waterproof Retractable Gold Gel Eyeliner Smudge-proof Hypoallergenic (03#)
- Price
- $8.73
- Rating
- 4.1/5
- Reviews
- 304
- Age
- 1y ago

Gold Shimmer Eyeliner Pencil Gel Sharpenable Multi-Use Longwear Colored Eye Liner Pen Waterproof Smudge Resistant Smooth Cream Eye Brightener Pencil Makeup Pen with Sharpener Delineador De Ojos-04
- Price
- $6.74
- Rating
- 4.2/5
- Reviews
- 628
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
107
Est. top-5 brand share
67%
Top 20: 98%
Est. top-5 click share
53%
Top 20: 93%
Open market
28%
- NYX PROFESSIONAL MAKEUP18%
- MAYBELLINE18%
- docolor17%
- L.A. COLORS8%
- Mysense7%
- DekRion5%
Demand
Gold Eyeliner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.4×
Search terms
Top Gold Eyeliner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gold eyeliner60K/yr
- gold liquid eyeliner15K/yr
- gold glitter eyeliner7K/yr
- gold eyeliner pencil5K/yr
- gold eyeliner liquid5K/yr
- gold eye liner3K/yr
- gold liner3K/yr
Reviews and returns
What reviews say buyers love and hate about Gold Eyeliner
We read the reviews and the return reasons for every product selling here.
“the color is not vibrant”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold Eyeliner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









