god of fire cologne
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Market size
Incredible$2.1M$2.1M/yr · 538K searches
Avg price
Good$112.82avg listing price — sweet spot $15–$100
Review moat
Good805avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Price range
Okay$23.37–$279.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, god of fire cologne is a $2.1M/yr Amazon United States market (538K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
god of fire cologne market data
- Units sold / yr
- 15K–20K
- avg 4,000–5,000/product
- Revenue / yr
- $1.7M–$2.3M
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #1,834
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
114
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Lattafa53%
- Gulf Orchid18%
- ARMAF13%
- STEPHANE HUMBERT LUCAS12%
- Fragrance World4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +14.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.7×
Top god of fire cologne search terms
- opulent dubai lattafa111K/yr
- god of fire cologne31K/yr
- mango ice cologne91K/yr
- lattafa opulent dubai60K/yr
- opulent dubai43K/yr
- god of fire37K/yr
- mango cologne14K/yr
- odyssey mango14K/yr
- mango ice gulf orchid29K/yr
- mango ice perfume21K/yr
Top god of fire cologne products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lattafa Opulent Dubai - Citrus Fruity Floral Woody - Eau de Parfum Long-Lasting Fragrance for Unisex 3.4 Ounce / 100 ml
Lattafa$23.374.5★2,758 rev
Mango Ice - Eau de Parfum
Gulf Orchid$44.864.4★99 rev
Armaf Odyssey Go Mango Tropical Collection Fruity Woody Amber Vanilla Eau de Parfum Spray Long-Lasting Fragrance for Unisex 3.4 Ounce / 100 ml
ARMAF$33.304.6★329 rev
STEPHANE HUMBERT LUCAS God Of Fire Eau De Parfum 50 Ml
STEPHANE HUMBERT LUCAS$252.154.4★50 rev
French Avenue Vulcan Feu EDP 100ml
Fragrance World$43.714.6★1,592 rev
Newest
by launch dateMango Ice - Eau de Parfum
Gulf Orchid$44.8699 rev
Armaf Odyssey Go Mango Tropical Collection Fruity Woody Amber Vanilla Eau de Parfum Spray Long-Lasting Fragrance for Unisex 3.4 Ounce / 100 ml
ARMAF$33.30329 rev
Lattafa Opulent Dubai - Citrus Fruity Floral Woody - Eau de Parfum Long-Lasting Fragrance for Unisex 3.4 Ounce / 100 ml
Lattafa$23.372,758 rev
Stephane Humbert Lucas 777 God of Fire Eau De Parfum Spray 1.7 Ounce (Unisex)
STEPHANE HUMBERT LUCAS$279.552 rev
French Avenue Vulcan Feu EDP 100ml
Fragrance World$43.711,592 rev
Trending
90-day click momentumStephane Humbert Lucas 777 God of Fire Eau De Parfum Spray 1.7 Ounce (Unisex)
STEPHANE HUMBERT LUCAS$279.551.0★
Mango Ice - Eau de Parfum
Gulf Orchid$44.864.4★
Armaf Odyssey Go Mango Tropical Collection Fruity Woody Amber Vanilla Eau de Parfum Spray Long-Lasting Fragrance for Unisex 3.4 Ounce / 100 ml
ARMAF$33.304.6★
French Avenue Vulcan Feu EDP 100ml
Fragrance World$43.714.6★
STEPHANE HUMBERT LUCAS God Of Fire Eau De Parfum 50 Ml
STEPHANE HUMBERT LUCAS$252.154.4★
What buyers say about god of fire cologne
What buyers praise and complain about, mined from review topics.What buyers love
“Long Lasting Fragrance”
“Great deal”
“The performance and longevity is great”
“Atomizer is high quality”
“Good for summer”
“The design of the bottle is beautiful”
“A perfect Valentines gift”
“Just as described”
“it has an incredibly creamy and lactonic appeal”
“The dry down is extremely pleasant”
What buyers complain about
“It smelled synthetic when I sprayed the fragrance”
“doesnt last”
“the amount for the price is quite crazy”
“I dont like the dry down on this 1”
“This arrived leaking through the box”
“It is too strong”
“the alcohol in it was loud”
“VERY strong VERY heavy”
“It doesn't match the description at all”
“kind of made me nauseous”
Common questions
- Is god of fire cologne profitable to sell on Amazon United States?
- The niche generates $2.1M/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the god of fire cologne niche?
- 5 brands and 114 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in god of fire cologne?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
- When does demand for god of fire cologne peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.7× the quietest.
- What does it cost to enter the god of fire cologne niche?
- Listings span $23.37–$279.55; the average listing price is $112.82 (sweet spot $15–$100). The average incumbent carries 805 reviews — the moat a new listing must climb.