Goat Milk Soap

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

5.6%

Market size, estimated

$1.4Ma year

Peak month

December1.5× the quietest month

Top search term

goat milk soap693K searches a year

Listings sell for $20.35 on average, from $4.02 to $37.76. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $20.35 that is $31K to $41K a year per listing.

Average price

$20.35inside the $15 to $100 sweet spot

Price range

$4.02–$37.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$31K–$41K

Returns

0.6%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #405 within Cleansers. It carries 4,240 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#405in Cleansers

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

4,240per listing

Listings tracked

42

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

61 months