Goat Milk Shampoo

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

66K

Growth, 90 days vs prior 90

+1.6%

Conversion, latest week

4.3%

Market size, estimated

$58Ka year

Peak month

January1.5× the quietest month

Top search term

moogoo19K searches a year

Listings sell for $20.21 on average, from $8.61 to $51.02. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $20.21 that is $0 to $2K a year per listing.

Average price

$20.21inside the $15 to $100 sweet spot

Price range

$8.61–$51.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.5%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #2,508 within Face Moisturizers. It carries 2,281 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

60%

Out of stock, average day

5.1%

Average rank

#2,508in Face Moisturizers

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

2,281per listing

Listings tracked

30

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

60 months